Starting From August 2012, China'S Home Textile Industry Is Not Optimistic.

China

The three major overseas markets, the United States, Europe and Japan, are affected by the financial and sovereign debt crisis, and demand is shrinking.

Domestic regulation of real estate also has a certain impact on the relatively high degree of home textile industry.

"In fact, the first half was better than I thought, and sales increased by 19% and profits were almost the same, but it was not optimistic from August."

In August 29th, Wang Weiyang, President of BABEI Textile Co., Ltd., Zhejiang, told reporters that "our partners are listed companies, and they have reported that some of them are going to be cut down."

One of the main products of Zhejiang BABEI Textile Co., Ltd. is silk fabric. At present, the domestic "three swordsman of home textiles" -- Roley home textiles (002293) (002293), Meng Jie home textiles (002397) (002397), and fuanna (002327) (002327) all use their products.

The company is also the world's largest fabric supplier of the US brand Coach.

In July 11th, the Home Textile Leader Luo Lai home textiles revised half year performance notice, from "growth of less than 30%" to callback to "down 0%~30%".

On that day, the company's share price was down.

According to the semi annual report, the net profit of home textiles decreased by 17.7% compared with the same period last year, while Meng Jie home textiles and fuanna increased by 11.26% and 27.61% respectively.

And since July 11th, the total price of home textiles has fallen by 30%.

As the future situation is not optimistic, the textile and garment sector including home textiles has been falling recently.

In the face of this situation, the president of Zhejiang BABEI Textile Co., Ltd. said, "now that we do not consider the problem of earning no money, we can see whether it is unhealthy or not, and whether we can live another 5 or 10 years."

End barbaric growth

In August 29th, Qiu Dong, assistant general manager of the home textiles and accessories (Shanghai) Expo of eighteenth China, told reporters that "over the past 12 years, it has been 12 years since the last 12 years.

There are many enterprises, and the industry concentration is very low. There have been some changes since 2008.

Gao Keping said that over the past decade or so, the annual compound growth rate of mercury home textiles has reached 30%, but now it faces a new situation.

At present, the first tier enterprises in the home textile industry are single products with annual sales of more than 1 billion yuan. At present, there are only four in the country, the second tier is 3~8 billion, and the third tier is below two hundred million or three hundred million.

In recent years, the third echelon enterprises have been rapidly compressed, faded out of brand management, instead of becoming a cooperative factory of large Brand Company.

Gao Keping also revealed that the IPO of mercury home textile is still in the preparatory stage.

He said, "although there are 3 companies listed in the industry, but from 2009 to the present, even if the macro environment is not ideal, the performance of the 3 companies in the capital market is still ideal, so we are also full of hope."

Zhejiang BABEI Textile Co., Ltd. has 60% exports and 40% domestic sales. Wang Weiyang, President of the company, said, "there is no way to solve the European debt crisis. For BABEI, it is a high-end product. Consumers will not buy us without buying new houses or buying new beds.

We are not optimistic about the fourth quarter and next year. "

China

The three major overseas markets, the United States, Europe and Japan, are affected by the financial and sovereign debt crisis, and demand is shrinking.

Domestic regulation of real estate also has a certain impact on the relatively high degree of home textile industry.

A few days ago, Wang Weiyang saw the company's order in September, "less than last year."

He said, "the existing orders are mostly passive, and hope that the initiative business can occupy 30%~40% in the next two or three years, so that we can live."

The new businesses BABEI is trying to do include e-commerce of bags, sales of its own stocks, etc.

"This year's Fair is very clear, there are many good booths and bad people."

Yang Zhaohua, President of the China Household Textile Industry Association, said, "it has been easy to make 15% growth before, adding production can be done, but this year, I want to talk about your market, channels and product characteristics."

China's home textile industry association will do industry research on Jiangsu, Zhejiang, Shanghai, Shandong, Guangdong and Hebei five times every month. The sales volume of 200 characteristic enterprises that the association tracks and surveys has increased by 7.4% in 1-5 months.

"According to convention, the second half is better than the first half, because the second half of the year is more holidays, the order will be better in December."

Yang Zhaohua said.

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Vietnam is coming.

A few years ago, Coach, an American company, went to China to find fabric suppliers to expand its Asian market.

In order to get this order, Zhejiang BABEI Textile Co., Ltd. spent more than two years developing and investing continuously, making the key color fastness index conform to the international standard, and finally got the Coach recognition and reached the cooperation.

BABEI's R & D team and fabric laboratory are in the leading position in the industry.

Wang Weiyang said, now focus on the development of the domestic market, hope that the next two or three years to be able to achieve the initiative to occupy 30%~40% business.

In response to the grim situation of next year, Wang Weiyang said, first of all, we should continue to "make a big fortune". "Coach has increased by more than 20%. We should continue to increase business in this area and increase the development of product categories."

Second, we need to optimize our customers.

He said, "now that we do not consider the problem of making money, we are looking at unhealthy health. Can we live 5 or 10 years?"

One thing that Wang Weiyang did not expect was that over the first day of attending the exhibition in Shanghai in August 28th, more than 5 customers came to find fabrics for cruise ships.

"Cruise business is the highlight of this year. We will put it into practice.

I think this will be a blue ocean. I hope it feels right, so I bet it is right.

However, Wang Weiyang also admits that in the past, he did not understand the procurement in this respect, and is still doing research.

Wang Weiyang said, "now our biggest competitor is Vietnam. Many people suggest that we go to Vietnam to open a factory, but I think there is no matching."

It is understood that BABEI's key customer Coach currently more than 70% of the production is completed in China, but in the future will pfer 50% of production to Vietnam.

The Inner Mongolia Autonomous Region's only Alashan textile raw material Co., Ltd., a domestic textile exhibition company, has been exporting camel's export for more than 20 years, and is mainly exported to Europe, America and Japan.

Liu Xiaoyong, general manager of the company, said that before the entire export, now adjusted exports and domestic sales accounted for half of the proportion.

Alashan produces extremely valuable camel lamb quilt core, and the market price is 5000~10000 yuan, focusing on the gift market.

Liu Xiaoyong said, "this year the situation is better than before. Other enterprises are affected by the crisis, but our camel hair is very small. Consumers are now gradually aware of the good products."

China Design

In August 28th, a person in charge of the exhibition in Frankfurt, Germany, went to a booth at the Shanghai exhibition to invite the other party to attend the exhibition in Frankfurt.

The invited company is Jiangsu British beauty home furnishing Co., Ltd., focusing on the high-end soft customization.

Wu Linghui, general manager of Shanghai design center, said: "at that time we refused, foreigners could not understand.

We answered, "you have always felt that things in China are not good. Why do we want to go?"

Wu Linghui said that it is not yet the right time to do something low-key at this stage.

Generally speaking, Chinese companies will be treated differently because they think China will be too copy, he said.

Wu Linghui said that there are few companies that actually do overall soft packing in China.

At present, the British American family has opened 75 stores nationwide, of which 20% are self operated and 80% are joining.

But what is more difficult is that it is difficult to train talents of aesthetics and design in China.

ConceptStyleFashionProjectGroupItaly design director Cui Pingping to China

Talented people are worried. She said that after nearly 10 years of development, small and medium-sized home textile enterprises without professional design talents encountered "bottlenecks".

The scattered folk masters are suffering from the fact that there is no platform to pform their own design results, and there is a contradiction between supply and demand of talents.