Customer Management Of Clothing Marketing Skills

Quite a lot recently.

My friends tell me that sometimes there are many omissions in dealing with customer information, and the tracking of customers can not be fully in place, especially when the number of customers is quite large.

Ask me if I have any good solution.

I summed up the experience of customer management in the process of sales in recent years, and feel that the management of customers is just the following stages: 1, customer information collection; 2, customer segmentation; 3, customer tracking.

The key to this is customer segmentation and tracking.

How to divide the customer determines how to track and deal with customer information.

We first look at the division of customers. For the existing customer information, we can generate four different ways from the following four angles.

First, we can classify customers into customers who are already in business, customers who are negotiating, and potential customers.

Second, we can be divided into important customers and non important customers from the importance of customers (generally measured by paction volume or potential volume of business).

Third, customers can be divided into: from the time of processing customer information to:

Urgent customers (usually need to be processed within a week).

(2) urgent customers (usually one week to 1 months to deal with the customer).

(3) non urgent customers (customers who must be processed within 1 months or more than 3 months)

Fourth, we can also classify customers into target customers (now demand), potential customers (future needs) and dead customers (without any need) from the needs of customers.

These are the usual four ways of partitioning. As I have said before, there are different divisions.

Management mode.

Like the above method, how do we manage our customers? I summed up the above methods, mixed them up, and produced a new method -- customer classification.

We are going to see what sort of classification, customer classification divides the customers into five levels: A, B, C, D and E.

A grade customers: there are obvious business needs and are expected to close within a month.

B level customers: there are obvious business needs and are expected to be completed within three months.

C grade customers: there is obvious business demand and is expected to close within half a year.

Now that there is a clear customer segmentation method, how to manage these customers? I provide a way of management, that is, the establishment of customer tracking, called customer tracking management.

So what kind of customer tracking is it to build? How can we differentiate between customers at each level?

Let's first introduce all those customer tracking purposes.

Customer tracking log: that is, we need to track and update customer information everyday and refresh our records.

Customer tracking Zhou Zhi: that is to process the information of customers at least once a week and refresh the records.

3. Customer tracking semilunar: that is, processing information once per 15 days and refreshing information records.

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After tracking our records, we only need to track the customers' management accordingly, so our customer management is more flexible.

Generally speaking, we need to use customer tracking logs for grade a customers. We use customer tracking weekly for B level customers. We use customer tracking half month for C grade customers. For D level customers, we use customer tracking monthly, while for D level customers, we use customer tracking year chronicles.

And after each customer tracking, the customer information is re defined and classified, and the management method corresponding to the new grade is processed.