Marketing Principles For Clothing Marketing People

Now, with the development of various marketing methods, such as telephone marketing, network marketing, mail marketing and so on, the appearance of these methods has brought great convenience to our marketing, but we also need to have some skills when we use them.

Let's take a look at you.

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The 28 rule

The 28 rule is the longest traditional marketing rule, also known as the "Pareto rule".

Around twentieth Century, Vilfredo Pareto noticed that 20% of Italy's population had 80% of the land, and then he found other countries alike.

Have you noticed that the industry standard of mail opening rate is around 25%? This means that only 80% of the mail is read by the 20%, which is also applicable to click through rate.

Using this rule, we can understand and understand that "a few decide the majority".

Pay attention to training customers, and strive to excavate 20% of the customers from 80% of the group.

Use this rule to continuously improve your website's click through rate, network marketing efficiency and product sales.

Try to break the 28 law. Even if you can't, you can improve your sales performance.

RFM model

The purpose of the RFM model is to subdivide the customers.

Those customers who have recently consumed, often consume, and spend a lot of time, are the best customers.

A simple way to measure the RFM model is to set five levels for each variable, marking them from 1 to 5 (1 for the lowest and 5 for the highest), and then score each customer.

The 15 point customer is the best customer, while the 3 point customer is not profitable.

This rule has passed the test of time, because no matter what industry you are in, customers are different.

So segmentation is very important, so that you can provide them with more relevant information.

Now, there are still many.

It's amazing that enterprises send the same email and text messages to the entire customer base.

These enterprises often use the excuse of "no resources", which usually means that they do not allocate their time according to the "442" rule.

The "442" rule

You will find that most of the successful network sales come from pmitting the right information to the right people.

If you can find people who are most interested in your product, then the chances of successful sales are high.

There is no secret to successful marketing.

Innovation is very important.

Marketing design, color, fonts and so on have done a good job, but not enough to ensure successful network marketing.

The purpose of marketing activities is the key, which is why large group buying websites are willing to spend a lot of money on this in-depth study.

In fact, I think they have found a solution, but lack of targeted products on the market.

Then send the right message to them at the right time.

This is the key to the success of marketing activities. Accurate application of this well-known rule will achieve successful marketing.

Price promotions and discount promotions

It is precisely because of the last rule that enterprises can continue to make profits through traditional direct selling for many years.

This rule simply shows that all things are equal, and the direct reduction of sales promotion can lead to greater market reaction and more economic benefits than discount sales promotion.

Many people who have practiced agree.

Enterprises adopting direct selling mode.

Mainly rely on some reliable rules for website promotion and operation.

These rules stem from the analysis and verification of many years of sharp analysts. The analysis is based on the understanding of human nature and buying motivation.

Once again, although our buying methods may have changed, our network marketing thinking has not changed.