Wang Tiankai, President Of China Textile Industry Federation, Talks About The Textile Industry

Under the current situation, explore the reasons and laws of achievements, summarize the experience and shortcomings of past development, survey the direction and ways of future industry upgrading, build confidence in the industry, overcome difficulties and accelerate the realization spin The goal of becoming a powerful country has important practical significance. To this end, our reporter had an exclusive interview with Wang Tiankai, President of the China Textile Industry Federation.

　 Where do brilliant achievements come from?

Reporter: Since the 16th National Congress of the Communist Party of China, China's textile industry has made brilliant achievements in development by changing the development mode, adjusting transformation and upgrading. What do you think is the main reason for these achievements?

Wang Tiankai: The first decade of this century can be said to be the decade with the best development quality and fastest development speed of China's textile industry since the founding of New China. The industry has achieved remarkable results in terms of scale efficiency growth, industrial structure optimization, independent innovation and development.

On the one hand, these achievements benefit from the better development environment at home and abroad in the past decade: China's national economy has achieved steady and rapid development, and the level of opening up has continued to improve; Before the outbreak of the financial crisis, the international market continued to prosper and the economic globalization continued to deepen, especially the global textiles in 2005 clothing The cancellation of quotas has provided good development opportunities for China's textile industry.

More importantly, in the past decade, the textile industry has always been in accordance with the requirements of a series of principles and policies of the CPC Central Committee and the State Council, deeply practiced the scientific concept of development, adhered to industrial restructuring and industrial upgrading, and continuously improved its comprehensive competitiveness, which has provided an internal impetus for the industry to grasp historical opportunities and achieve sound and rapid development.

Especially after the outbreak of the international financial crisis market In the case of rapid deterioration of the environment, the textile industry has played a fundamental role in supporting the results of adjustment and upgrading over the years, driving the industry to get rid of the impact of the financial crisis earlier, and achieving a stable recovery.

It can be said that the development achievements of the textile industry in the past decade are the result of the combination of internal and external factors, and the internal cause of the industry's insistence on adjustment, upgrading and scientific development is the key to the industry's sound and rapid development.

Reporter: Since the 12th Five Year Plan Textile industry We further defined the four strategic focus points of science and technology, brand, sustainability and talent, and started a new climbing process. What outstanding new achievements and highlights have emerged in the industry in the past two years?

Wang Tiankai: In recent years, the structural adjustment, transformation and upgrading of the textile industry have continued to advance steadily. The complexity and severity of the external situation have also formed a forced mechanism to a certain extent, accelerating the process of this adjustment and upgrading. Some new trends have emerged in the industry, and some new development achievements have been made.

For example, in terms of scientific and technological innovation, a large number of scientific and technological innovation achievements have emerged in the industry, and new processes, new materials and new equipment have been widely developed and applied. In 2011, three achievements in the industry won the National Science and Technology Progress Award, and 121 achievements won the "Light of Textile" science and technology award. Industry university research cooperation and innovation continued to develop in depth. Statistics show that the productivity of the textile industry has continued to increase in the past two years. In 2011, the per capita output value increased by 20.2% year on year, and from January to May 2012, it increased by 13%.

In terms of brand building, while focusing on cultivating and developing independent brands based on the domestic demand market, the practice of textile enterprises acquiring international brands and marketing channels through transnational capital operation has been increasing in recent two years. Some key enterprises have gradually established their own transnational supply chains, and their resource integration ability and international influence have been improved.

In terms of sustainable development, a new feature is that enterprises have shifted from simply focusing on the transformation and upgrading of technology and equipment in the past to the combination of technology, equipment application and management mode innovation, and management level improvement. The efficiency and effect of energy conservation and environmental protection activities will inevitably be improved; Enterprises have considered energy conservation, consumption reduction and environmental protection more from the perspective of their own cost saving and long-term development, rather than simply completing the national mandatory tasks.

Strengthening the construction of human resources is changing from a voice guided by the industry to a more independent action of enterprises, and enterprises are increasing their attention and investment in talent introduction and training. Public services related to the industry are also developing.

　　 Scientific model: universal or individual?

Reporter: You said that under the new situation, the development of the textile industry needs to explore new models and methods. What new models and methods are worth summarizing and affirming in the past two years?

Wang Tiankai: For China's textile industry, which is undergoing transformation and upgrading, there is a lot of space for exploration and innovation in the industrial chain and value chain. At present, some new trends and characteristics are emerging in the industry development practice, such as enterprises' transnational allocation of technology, market, talents, raw materials and other resources, and the establishment of transnational procurement and supply chains; Strengthen the organic integration of resources within the enterprise, promote the in-depth combination of material input and intellectual input, and the in-depth combination of technical elements and management elements; And the innovative development of public service mode. These basic scientific methods involving the integration and upgrading of industrial chain and value chain are worthy of attention, research and publicity, from which we can summarize the experience and laws of universal significance and provide reference for the whole industry.

However, it is worth noting that there is no universal model in terms of the individual positioning and development path of enterprises. Fuanna's "terminal promotion", Aston's "chain direct marketing", Wuxi Yimian's "boutique management", Wenzhou garment enterprises' "fast fashion", Shaoxing's printing and dyeing industry's "regional promotion"... each has its own characteristics and vitality.

In the final analysis, the market measures success or failure, and the era cultivates enterprises. For modern enterprises, if there is any "universal" model, it is: reasonable positioning, sensitive capture of market trends, rapid response, quality service, and reasonable management methods. If there is the so-called "ultimate" ideal, it is to step into the track of a virtuous circle, and the specific path is differentiated, with large practices and small laws.

For example, in the case of brand building, we do not require all enterprises to do brand building. Instead, we should adjust measures to enterprise conditions and accurately position. At present, through the market allocation of resources, there are a number of international and domestic well-known brands in the industry to become the leading backbone, driving hundreds of small and medium-sized enterprises to play a role in the relevant industrial chain. Under this mode, small and medium-sized enterprises have formed a harmonious industrial ecological environment by doing fine and specialized work and interacting well with large enterprises. What the state and local governments should do is to provide loose market conditions and growth environment for SMEs. {page_break}

　 "Twelfth Five Year Plan": an opportunity period or a critical period?

Reporter: Since this year, the sound and fast development momentum of the industry has become more severe due to the complex situation. The industry is facing some difficulties in operation, and the transformation and upgrading problems are prominent. In your opinion, how should we view the achievements of the textile industry in the past decade and the difficulties it is facing? Is the "12th Five Year Plan" period an opportunity period or a critical period for the scientific development of the textile industry?

Wang Tiankai: Since entering the "12th Five Year Plan", the textile industry has indeed encountered some problems in its development. Especially this year, the industry operation has shown a trend of overall decline in production and marketing, efficiency, and investment growth. Some enterprises have more difficulties.

It is easy to see from the current external situation that, due to the considerable depth and complexity of the follow-up impact of the 2008 international financial crisis, the external environment faced by the textile industry throughout the "12th Five Year Plan" period will be complex and changeable, with many risk factors, and various internal contradictions and problems in the industry will become more prominent, which makes the industry face unprecedented challenges.

But at the same time, there are also many favorable conditions for the development of the industry. From the perspective of the domestic market, the basic environment during the "Twelfth Five Year Plan" period is that China is in the key stage of building a well-off society in an all-round way. The potential of the domestic demand market for textiles and clothing in multiple fields, multi-level and diversified ways will be further released with the development of urban and rural economy, and the higher level of material and technical infrastructure will be opened to the textile industry with the advancement of industrialization, All these will provide more sufficient development impetus for the textile industry.

Internationally, the deepening of economic globalization and the acceleration of scientific and technological innovation activities will also create conditions for China's textile industry to participate in international market competition, undertake high-end transfer of the international textile industry chain, and absorb international advanced industrial technological achievements. From the perspective of the development of the textile industry itself, the sound and rapid development of the past decade has provided a solid foundation for the transformation and upgrading of the industry. The Twelfth Five Year Plan for the Development of the Textile Industry and the Outline for Building a Textile Power have also defined the direction and goals for the development of the industry in the next five to ten years.

It is worth emphasizing that although various external risks and internal contradictions are pressures, they are also the driving force for the industry to speed up adjustment and improvement. At present, the country is not short of means to stabilize growth in the short term, but medium - and long-term structural adjustment is the general direction and hard bone. This is also the reason why we should pay special attention to "tackling difficulties" in the period of "the 12th Five Year Plan" when opportunities and challenges coexist.

On the whole, the "12th Five Year Plan" period is not only an important opportunity period for the textile industry to speed up its optimal development, but also a crucial period for the textile industry to overcome difficulties. The textile industry must be soberly aware of this: only by completing the task of transforming the development mode and promoting industrial transformation and upgrading, can the potential development opportunities given by history be truly transformed into real industrial development impetus.

　 The development mode must complete "six transformations"

Reporter: From the perspective of scientific development, what problems do you think the textile industry still has, and in what areas do you need to make substantive progress and change?

Wang Tiankai: At present, there are still some structural contradictions and extensive development problems in the textile industry itself. For example, in Economics In terms of growth structure, many enterprises still rely heavily on the pull of market demand, and the development mode of independent endogenous growth has not yet formed.

In terms of resource allocation structure, many enterprises still focus on material and human resources, and the input of knowledge, technology and intelligence is obviously insufficient; The resource and environment consuming growth mode of some enterprises has not been completely changed, and the contradiction between industrial development and resource and environment constraints has not been well solved.

In terms of regional layout structure, the production capacity of the textile industry is still concentrated in several major provinces along the eastern coast where the carrying capacity of resources and environment has been seriously insufficient. The comparative advantage of factors in the central and western regions has not yet been fully translated into real productivity. In terms of organizational structure, small and medium-sized enterprises occupy the main body of the textile industry. Many simple processing and manufacturing links are still at the low end of the industrial chain. Homogeneous and extensive growth mode still exists, and the development level needs to be improved as a whole.

To solve these structural contradictions, it is necessary to further deepen the adjustment of industrial structure fundamentally, accelerate industrial upgrading, substantially transform the mode of economic development, promote the transformation of the industry to a scientific development mode driven by innovation, endogenous growth, resource conservation, environment-friendly, efficient and intensive, and realize the fundamental upgrading of the textile industry from large to strong.

The Outline of Building a Textile Power (2011-2020) mentioned that the textile industry must firmly grasp the main line of its own transformation of development mode and the main direction of structural adjustment to meet the huge economic and social needs in the middle and later stages of China's industrialization, and work hard to achieve "six transformations":

The industrial factor structure should shift from large resource input and low wage labor input to expanding the input of knowledge and technology factors; The function of the industry should be transformed from a processing manufacturing industry at the low end of the international value chain to an innovative manufacturing industry with core competitiveness and independent brand creativity at the high end of the domestic and international value chain; The value structure of the industry should change from the benefit driven by the market supply and demand internality to the scientific development power that closely combines the quality benefit internality with the market externality responsibilities such as resource conservation, environmental friendliness and ecological harmony; The production mode of the industry should change from the extensive development of decentralized repetition and blind expansion among enterprises to the socialized mass production mode of independent development, strategic cooperation, independent research and development, integrated innovation, orderly competition, and fair links, and from working independently to build brand advantages to focusing on backbone enterprises, Build brand advantage of industrial alliance or brand integration advantage transformation of regional brand community with supply chain as the link; From the advantages of the eastern industrial belt to the coordinated strategic advantages of the main functional areas in the eastern, central and western regions; Transform from "going global" products to "going global" brands, develop multinational companies in China's textile industry, develop large and medium-sized enterprises with internationally renowned brands and core competitiveness, and improve the professional division and cooperation level of small enterprises. {page_break}

　　 The realization of "four focus points" from big to strong

Reporter: In combination with the current situation and development characteristics of the industry, please talk about the key issues that need to be strengthened in the textile industry in science and technology, brand, sustainability and talent building during the "12th Five Year Plan" period.

Wang Tiankai: First, we should vigorously strengthen the integration of innovative resources and the application of innovative achievements, accelerate scientific and technological progress, and promote the improvement of the core competitiveness of the industry. Scientific and technological progress is an important source of all market competitiveness and anti risk ability of enterprises. The more complex and severe the external environment, the more urgent the demand for scientific and technological progress.

During the "Twelfth Five Year Plan" period, the scientific and technological progress of the textile industry should pay more attention to the effective integration and utilization of scientific and technological innovation resources while focusing on the research and development of key technologies in key areas, develop a scientific and technological innovation system that combines production, learning, research and use, cross industry chain cooperation, and various forms, and improve the efficiency of innovation activities. It is particularly emphasized here that we should take the enterprise as the leading role and deepen the combination of production, teaching and research.

Enterprises directly participate in market competition and are most sensitive to new technologies and products. They should play a good role in a large number of key textile enterprises. At the same time, more emphasis should be placed on the promotion and application of scientific and technological innovation achievements in the whole industry, especially in the vast number of small, medium-sized and micro enterprises, so as to comprehensively improve the technical quality of the industry, improve production efficiency and anti risk ability.

The second is to closely gather market demand and develop self owned brands with real market competitiveness. In the current environment of increasingly fierce market competition, it is an important way for enterprises to have their own brands that are truly recognized by the market.

During the "Twelfth Five Year Plan" period, it is necessary to further strengthen the construction of independent brands, especially to guide enterprises to constantly improve and enhance brand elements such as quality, innovation, rapid response and social responsibility in combination with market demand, while making full use of resources allocated in the international and domestic markets to cultivate truly competitive independent brands in market competition.

At present, in brand building, the special emphasis is to determine their own positioning, have long-term goals, and focus on basic work. Industry organizations should also create a better ecological environment for their own brands by improving various public service functions.

Third, we should truly raise the ability to improve sustainable development to the level of industry development strategy, and effectively break through the bottleneck of resources and environment.

Since the "12th Five Year Plan", the textile industry has faced prominent resource and environmental constraints. From the supply of cotton and other textile raw materials to the development constraints of the printing and dyeing industry in the eastern coastal areas, sustainability is the fundamental guarantee for the further development of the textile industry.

We must take sustainable development as an important strategic task, vigorously strengthen the research, development, promotion and application of various textile low-carbon, environmentally friendly processing technologies and waste resource recycling technologies, and combine the optimization and adjustment of industrial regional layout to effectively improve the capacity for sustainable development.

Fourth, we should continue to deepen the task of talent construction in combination with industry development practice. The Twelfth Five Year Plan for the Development of Textile Industry and the Outline for Building a Textile Power have made detailed arrangements for the improvement of the talent structure of the textile industry and the ways to cultivate talents at different levels.

However, due to the relatively late development of systematic research on multi-level talent training in the textile industry, the task of textile talent construction during the "12th Five Year Plan" also requires textile enterprises and relevant education and training institutions to closely combine the actual situation and characteristics of the industry in the implementation, and create more suitable talent introduction and training modes and methods for the industry, Attract and bring up more talents to contribute their wisdom to the development of the textile industry.

In short, China's textile industry has been continuously adjusted, upgraded and developed over the years, and has a good industrial foundation and strong international competitiveness. With the further promotion of the internal structural adjustment, industrial upgrading and transformation of the development mode of the industry, and with the convening of the 18th National Congress of the Communist Party of China (CPC) to provide the industry with more abundant ideological impetus and guidance of action methods, I believe that the textile industry is capable of resolving current risks and moving towards the goal of becoming a textile power.