Nasty Gal Leads The Fashion Trend Of "Re Ride"

In recent days, Losangeles fashion Nasty Gal has won another $40 million in financing.

This adds a touch of color to Sophia Amoruso's inspirational experience.

You know, this community college dropout used to be just an ordinary waitress, and in just 6 years, she built the website with billions of dollars in annual sales.

Outdated "

"Sophia is the way to break through, and the collection of outdated clothing through the latest fashion trend of re matching and design, Nasty Gal has become a fashion personality in the eyes of personality, interest and leading the trend of the platform.

No matter the stage and level of domestic consumers have not yet formed the favor of second-hand "antique clothing", there is too much room for improvement and innovation on the simple and extensive purchase and sale mode of domestic fashion e-commerce.

Look at how Sophia makes money in a relaxed and fun way.

The commercial value of re matching

Sophia's entrepreneurial inspiration comes from her interests.

While serving as a waitress, she began to collect all kinds of outdated clothes. With her sense of fashion and sense of smell, Sophia sold these antique clothes after rearranging and designing them on eBay (micro-blog). Unexpectedly, this unusual fashion was loved by many young people.

It also gave Sophia a premonition of the huge market hidden behind the antique dress. She decided to give it a try.

In 2007, a collection of outdated clothing websites - Nasty Gal was born, giving "antique clothing" new life and leading the new fashion trend. Sophia has led a large number of young consumers in a relaxed and interesting way.

Look at the number of fans in Nasty Gal to see how strong the appeal of alternative fashion is: the Facebook page company has 470 thousand fans, and Instagram accounts have more than 320 thousand followers.

And the attention of Twitter and Pinterest is also increasing.

In 2011, sales of Nasty Gal amounted to $28 million, and this year's target is US $128 million.

Nasty Gal's funny and funny way not only attracts consumers but also attracts investors' attention.

Vc firm Ventures Nasty, which invested in Facebook earlier this year, invested $9 million in Nasty Gal.

Five months later, Index Ventures added $40 million.

Nasty Gal plans to expand the funds it has made and prepare to enter the global market.

Why is Nasty Gal so popular with consumers and investors? Insiders say in an interview: "fashion is the key to increase customer stickiness."

It is learnt that every new product launched by Nasty Gal is built by professional designers.

According to the latest fashion trend, the products that professional designers strive to create are also assured of their real wearing properties while having a tidal flu. Their personality is not too ridiculous, ancient and modern, cute and sexy.

Simple and extensive purchase and sale mode

The trend of fashion may be more than you can imagine. Any new product sold on the website can be sold out in 3 minutes.

This makes the domestic fashion business providers far from being able to catch up.

"The domestic fashion business operators still stay in the simple and extensive mode of purchase and sale."

Lu Zhenwang, an e-commerce observer, pointed out in a blood interview when interviewed by reporters.

In the industry's view, the domestic fashion business operators, apart from copying the business models abroad, did not carry out the innovation of business mode. Fashion and innovation and creativity hindered the development of domestic fashion business.

In terms of fashion, professional designers and buyers play a vital role.

"But China is too short of professionals in this field.

Buyers need to do a lot of analysis. They can see some problems from the data, understand what size and color can sell well, which are all required of their abilities, and the less likely the experienced buyers are to make mistakes.

People in the industry lamented.

In addition to the lack of talent, the domestic fashion business is not fashionable. Brand support is also a big problem.

Lu Zhenwang pointed out: "the fusion of domestic fashion business and brand is not enough, and there is no strong support from the brand.

Because the brand of China's fashion e-commerce is higher and higher than that of China's consumption, and has certain requirements for enterprises. However, the degree of concentration of foreign brands tends to be in the middle and low end, the driving force of e-commerce is stronger, coupled with their own innovation and creativity ability can make a breakthrough.

The innovation of foreign fashion business is embodied in providing consultative dressing and collocation guidance for consumers, or matching individual needs. Nasty Gal combines these two ways to help consumers solve the problem of re matching and designing outdated clothes.

And personalized needs.

Foreign fashion providers also provide solutions for customers in a tailor-made manner, while the use of social networks also improves the taste of websites in the minds of customers.

"But the domestic fashion business is still in the initial stage of buying and selling," Lu Zhenwang suggested. "To break through the bottleneck, we must first solve the problem of how to enhance the brand's synergy, get the support of the brand to the greatest extent, and make innovations in services, enhance user interaction and stickiness through sharing, consulting or personality experience."