Daphne: Optimizing Franchisee Structure And Slowing Down The Pace Of Franchisees

According to Hubei franchisees, the company has only solved the problem of the renewal of some franchisees, and the issue of goods and promotions has not been given.

According to the franchisees, franchisees in Hunan will also carry out collective rights protection activities.

There is no formal solution to the problem of "Daphne going to join in".

8 at the end of the month, 17 franchisees reported to Daphne Shanghai Bureau of industry and Commerce about Daphne's alleged violations. The relevant departments of Qingpu district government of the city had already negotiated with Daphne.

Since then, Daphne headquarters has sent Sun Quan, head of East China, to resolve the issue of renewal with Hubei.

According to Miss Xia, a Hubei Daphne franchisee, the franchisees originally planned to hold the group together, but because of the difference in the situation of each store, they did not go on.

And her store, because of its performance has been doing well, has been in consultation with the above director Sun Quan to renew the contract.

"Now the company takes a single break."

And the renewal is only part of the franchisee.

"A franchisee due to poor performance, take a small quantity of goods, the person in charge expressly said that it will not renew the contract, but the order will be informed of the company."

Ms. Xia told reporters.

According to Liu, a franchisee, the company has adjusted the renewal period from three years to two years or one year according to its business performance.

It is understood that so far, in addition to Hubei, other regional franchisees have not received the notice of Daphne renewal.

In addition to the progress of the renewal contract, the franchisees put forward the problem of goods and promotions without proper solutions.

Huang Yingzhe, director of public relations of Daphne, said the above measures were consistent with the previous official statements.

"For existing franchisees to renew their contracts, the company will consider individual franchisees.

Ability, local market demand and other conditions should be considered comprehensively.

According to an unnamed franchisee, "we will talk to our Hunan branch in September 13th. If the company does not provide a solution, we will take a direct approach."

Garment independent commentator Ma Gang said, "the way to solve the problem has eased."

He believes that this is Daphne's "weakness".

"The development is too intense, and the deterioration of the relationship between brands, franchisees and companies is also a problem."

Industry analysts believe that in the long run, Daphne has great determination to join the business.

Besides convenient management, for now

For Daphne, the addition of Direct stores is also a way to inventory.

Ma Gang said that Daphne is now part of the good franchisee renewal.

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"In 2010, Li Ning Co also had such an approach, but the way of optimization is different, not through Brand Company itself, but by large franchisees to buy small alliance."