Fur Industry: The History, Current And Future Directions Of Fur Industry

If you can imagine the image of the upstart, you may see a picture in your mind: wearing Jin Lianzi, wearing a mink coat.

Frankly, fur is really an interesting product.

Some people wear it like an upstart, while others wear it like a celebrity.

Because in some fashion magazines, we do see another group of people playing the role of fur: noble, extraordinary temperament, full of air.

Recently, the author visited the ordinary people and shopping malls, and consulted the information about fur, so that we can re understand the history and present of fur, and even predict the future of fur.

Ostentatious objects

Fur is made from animal fur.

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Fox, mink, raccoon, Rex Rabbit and cattle, sheep and other fur animals are the main sources of fur raw materials.

Humans have been made from fur of hunting animals since primitive times.

To hide the cold, or to publicize their achievements.

Therefore, it can be said that fur is the earliest clothing of mankind.

However, fur has been given more meaning than clothes in its origin.

Because the primitive human being in the use of fur and cold at the same time, also to promote their hunting achievements.

This is also the root of the "noble" label for today's fur.

Because in history, it is a show.

Let's start with the rex rabbit skin.

It first appeared in France in 1919.

Because its fur is soft, smooth and neat like a cut, it can be similar to that of otters, so it has the idea of Rex Rabbit in China.

Rex rabbit is a short haired rabbit. Its short and regular hair has good thermal insulation and is not easy to fall off.

Mink is a fine fur fur, and has the reputation of "king of the king of Qiu", so it has become a symbol of people's wealth.

Abroad, it is called "soft gold".

Mink has three characteristics: "the wind is blowing fur, the hair is warmer, the snow is falling, the skin is drizzling, the rain is falling and the fur is not wet."

Fox fur has a very wide fur color, almost all kinds of fur color.

Fox fur varieties include silver fox, cross fox, crystal fox, blue fox, red fox, grey fox, and white fox.

Fox skin can also be dyed into various colors.

Fox fur is a treasure in fur. It is praised as one of the three largest fur pillars in the world.

Water washed sheepskin is only a special way of handling. It can be washed by processing, which changes the hardened phenomenon of previous cortical water. It is soft after washing. However, the problem of the cortex is related to the raw materials before processing. It is not that the sheepskin is better or worse than the water washed. It is expensive to wash with the same raw materials, because the process is complex, and washing is representative of fashion.

It is said that the word "fur" comes from the fact that the shrewd Jews were selling leather goods in winter and selling straw mats in summer when they were selling leather goods, so the earliest fur business was called "fur shop".

I do not know if this statement is true, but we can see the impact of the season on "fur" business.

No street view in Harbin is suitable for explaining the beauty of fur.

It is a luxury hobby for many women to buy a piece of fur with a price tag of tens of thousands of dollars.

In the ice city, you can ask the fashionable women on the street, many people have at least one piece of fur, and they are not included in the purchase plan for the essential items. They are also part of the northeast three provinces in the cold regions. The sales of fur are far less than that of Harbin.

There is a saying that women in Harbin are willing to throw themselves into the dress -- "the belly of the rice, the trousers of the skins".

Many foreign tourists found that many women in the ice city wore fur to make buses crowded. In the 90s of last century, when the public had just touched fur, they once regarded fur as a concrete phenomenon of personal wealth.

Of course, a woman in Harbin has suitable climatic conditions and stature for wearing fur. A girl used a very interesting slogan to sum up their fur complex: "in winter Harbin, either wear fur or wear nothing."

In the past, the main consumption group of fur is middle-aged women over 35 years old who are economically competent. Nowadays, it is common for girls in Harbin to wear fur around age 20.

Fur clothing has become a part of Harbin women's fashion life.

It can be said that in the early 80s of last century, Harbin

It was still in its infancy. Until the early 90s of last century, there was a pattern of fur monopoly shops in Harbin. The locations also extended from the outer Road area to the Nangang underground commercial street and the central street of Daoli. At that time, the area of Li Xuexuan and Paris fur industry reached more than 200 square meters, which was unthinkable commercial breakthrough at that time: focusing on product quality, advertising and promotion of storefront packaging to create a sense of fashion and luxury for fur clothing. The demonstration effect of enterprises has been maximized in this industry. Fur clothing market is the place where high consumers are patronized.

From 2002 to 2005, the fur market in Harbin has been developing rapidly. More than 300 fur shops have appeared. After more than 10 years, today's advertising campaigns and the endorsements of various stars have become an effective weapon for retailers to occupy the market. The fur market in Harbin is also gradually becoming mature.

Colorful fur

The more than 2000 square meters flagship retail store and the fashion endorsement of international movie stars fully illustrate the strength of Harbin fur fashion expansion.

Meager profit era

Now the concept of fur consumption has undergone tremendous changes.

In color, it is no longer dominated by dark colors such as black and brown. Green, pink, wine red, orange, beige, camel and other colors make the fur like other.

The costumes are as bright as red, red and red, and the popular mink has also had the colourful colors of gouache, lake blue and rose red.

From shape to design, it is no longer the traditional medium and long style.

Fur clothing is a high consumer goods, and price is the most concern.

At present, the price of fur shorts is about 8000~9000 yuan, the 1.2~1.5 of clothing is 1.2~1.5 yuan, the coat is 1.5~2 yuan, and the basic price is more than 20 thousand yuan.

With the increasing consumption of high-end consumer goods, fur is ushering in a new stage of development.

With a fur trade exhibition and show, Danish Copenhagen fur company, Finland fur auction house, North American Fur Association, Seattle fur auction house, St. Petersburg fur auction in Russia and Hongkong fur auction in China are known by clothing enterprises and consumers.

Unlike other clothing materials suppliers, these auctioneers are more likely to be responsible for fur fashion in China.

At the same time, under the impetus of these foreign fur brands, the fur industry in China has gradually developed.

According to Professor Sun Guangcai of Northeast Forestry University, at present, most of the production bases of China's brand fur are in Hongkong and Guangzhou Dongguan. China has become the world's largest fur processing and marketing country.

The price of fur is determined by the price of fur.

Foreign market prices have always decided the price trend of domestic garments.

In the supply of raw materials for fur, at present, foreign markets are still dominant in advanced fur industry, and foreign fur houses have professional fur auction houses for marketing and promotion.

These Martens are strictly graded into auctions, and then the final quantity is estimated according to the number of buyers, and the corresponding number of proof samples are distributed.

Domestic manufacturers take part in fur auctions abroad. Buyers buy fur and send fur to nitrite before they can be used for sewing.

When fur is dyed, its skin is also treated by imitation wool, leather surface treatment and printing.

They are then sent to the factory for processing and made into garments.

Although the cost of processing is high in China, the price of raw materials is high.

There is also a relatively low price of fur because of its raw materials, such as rabbit fur and fox fur.

These lower priced products sell better than those expensive fur.

Besides the first tier cities, the fur market in the two or three tier cities should not be underestimated.

China fur "heavy land" Yuyao City, Zhejiang Province, in 2011, fur clothing and apparel trade volume accounted for 1/7 of the world, and became the world's largest mink skin clothing trading center.

Due to the drive of the national market, Hebei has formed various characteristic industrial clusters in Yangyuan, Suning and Xinji in the past 10 years.

At present, the fur industry has become a pillar industry in many places.

Apart from the extensive layout, the two or three line market has also become a new strategy for the international brand layout in the Chinese market.

Copenhagen fur official has said: "in the past 20 years, the Chinese market has become the focus of Copenhagen fur.

The Chinese market has brought its rich rewards to its confidence and determination in the Chinese market.

In the future, Copenhagen fur will strengthen its investment in existing projects in China and begin to extend its tentacles to the two or three tier cities, because we have seen the potential.

In this market of China, the competition between Chinese and foreign enterprises is very intense. By the way, the industry has been brought to a meager profit era.

According to statistics, the average price of fur in Harbin has dropped by about 30% this year.

With the increasing color of fur, the style is constantly enriched, the image is constantly improving, and the price is becoming more and more close to the people. People wear fur not to flaunt their wealth, but to pay more attention to the improvement of their own temperament by fur.