Latest Trend Of Adidas Group

It is understood that Adidas's only direct production base registered in the Suzhou Industrial Park, is located at 5 of the star street.

In addition, Adidas's trade headquarters is in Shanghai, with branches in Beijing and Guangzhou.

Consulting historical data, Adidas has been relatively stable in Suzhou's factory a few years ago. In 2005, even Adidas China distribution center was settled in Suzhou Industrial Park.

Things didn't change until 2008, according to NetEase financial report yesterday. Adidas global CEO Herbert Haina said in an interview with Germany, "because the wage standard set by the Chinese government has become too high, Adidas hopes to withdraw from China partially and move to cheaper labor areas."

After continuing rumors, Adidas finally confirmed to the media yesterday that it had shut down the "only one factory directly under China".

Adidas said it would provide the affected employees with much higher compensation than the local law required.

But as of press time, this newspaper has never been able to contact the people in Adidas China.

For the whereabouts of the factory, according to media reports, Suzhou Industrial Park, a person familiar with the matter said, "Adidas Suzhou factory is ready to move to Burma."

And Adidas's argument is that "factories will be shut down rather than pferred".

Adidas adjusts Reebok top staff

Following the illegal operation of Reebok stores in India and the loss of sponsorship contracts of NFL (the National Football League), the Adidas group of Germany adjusted the Reebok leadership structure of its US subsidiary.

In the future, Matt O (Matt O 'Toole) will be responsible for the development of Reebok brand.

Uli Becker will no longer be responsible in the future.

The whole brand is only responsible for Reebok's business in the US.

A spokesman for Adidas group announced and confirmed the news on Saturday (September 15th).

The future takeover of Reebok's brand is Chief Marketing Director Matt O, who will no longer obey Becker, but directly from the Adidas group board Erich.

At the end of April this year, Adidas group announced the illegal operation of Reebok stores in India.

In addition, Reebok Co's revenue from the US NFL sponsorship contract has declined. Now the NFL team is sponsored by Adidas group competitor Nike.

Reebok in the second quarter of 2012

At a constant exchange rate, it fell by 1/4.

In the second quarter of 2012, the sales volume of Adidas group increased by nearly 15%, reaching 3 billion 500 million euros as a result of the European Cup sales.

Adidas group is expected to record a total profit of 770 million euros to 785 million euros in 2012.