Lining'S Brand Children'S Wear Turns To Improve The Market Competitiveness Of Lining'S Children'S Clothing

Since 2010, the group has set foot in the field of children's wear. After nearly 3 years of exploration and growth, it has not only provided many high-quality products for the market, but also accumulated rich experience in the field of children's wear.

In 2012, the group organized a strong team and personally funded the establishment of professional sports children's clothing Brand Company, namely, Tianjin wide cat children's products Co., Ltd., to operate and operate Lining brand children's clothing.

Lining group will also provide support at all levels of professional resources, management resources and hardware. In the near future, the quality resources and patent technology of Lining brand in R & D and design will soon be applied to children's sports category, which will greatly enhance the market competitiveness of Lining's children's clothing.

Lining

Lining's classic LOGO, brand new LI-NING KIDS and Lining brand children's wear logo will no longer be used. It is based on the LI-NING logo and Lining logo, and adds the bright and colorful KIDS expression. It shows the product characteristics of Lining's brand children's lovable, childlike products. The new logo is more unified with the logo of Lining's dress, while achieving the continuity of the brand, so that consumers can identify new products back to Lining production.

After the launch and appearance of the new LOGO, Lining brand children's wear brand new store has also completed the gorgeous turn in the terminal. The new image is based on the style of the sixth generation of Lining's big suit, adding children's elements. Many new elements such as more lemon yellow's main background, highly sporty tools, orderly display planning, and the rhythmic use of cartoon characters are used in the store, which completely improves the sports properties of Lining's brand children's clothing.

Lining brand new product of children's clothing is adhering to the Lining brand's consistent motion gene, mainly for children aged 5-12 years old, advocating the safety and healthy growth of children's sports with dedicated attention, and strives to provide effective protective clothing for children and improve children's athletic performance.

At the same time, Lining's children's clothing also pays attention to the safety and quality of products. Lining's children's clothing will be strictly controlled in all aspects such as sci tech utilization, process design, production supervision, production monitoring, terminal services and so on, ensuring and meeting the strict standards of parents' safety and comfort, and providing children and parents with quality products that are worthy of dependence.

Lining brand children's clothing, under the operation of Lining group and Tianjin wide cat children and products Co., Ltd., has reintegrated the market and optimized channels, and strives to better serve the new batch of authorized distributors. It will adopt unified humanization support such as unified authorization, unified new logo, unified store appearance, unified service training, and so on. At the same time, Lining's strong market resources will also be supported by newly signed distributors, and support to all levels of stores at different levels, making Lining brand children's wear.

It is more competitive in the channel.

Believe that Lining brand children's clothing is supported by the strong brand assets of Lining group. The new store image and brand new channel mode will cause a new upsurge in the field of children's wear.