Outdoor Brand Tianlun Tian Joined Audi In Cross-Border Alliance

A few days ago, the leading brand of domestic outdoor products Tianlun Tian joined hands with the international famous brand Audi, in China.

Holiday Inn China World Trade Center center jointly launched the fifth 2012 Audi green driving elite training camp - a force heading for the future.

Strong alliance

According to the briefing, "2012 Audi green driving and elite training camp" is a long-term and large-scale public welfare environmental protection activity. It has been successfully held in China for four sessions. Every activity has received the support and attention of governments and industry at all levels. Each activity has gradually promoted and publicized the concept of environmental protection through different themes.

The theme of this green driving and elite training camp is "coming to the future". Many celebrities such as Chen Zhipeng, Bai Yunfeng, Lv Zhi, Zhu Zheqin, Siqingerile and good Chinese voice player are invited to take the lead in the green orientation of the desert.

In order to enable Audi green drivers to experience outdoor fun and experience outdoor life better, the current "2012 Audi green driving elite training camp" has been working closely with the leading brand of domestic outdoor products, Tianlun Tian.

In the whole activity, Tianlun Tian provides safe, reliable and environmentally friendly outdoor equipment for the team members to escort the successful process of the project.

Audi brand relevant responsible person said, "Tianlun Tian outdoor equipment is very sophisticated, not only has the wind resistance and waterproof, and its fabric and technology are both safe and environmentally friendly, which coincides with the purpose of our activity.

At the same time, as the leader of the domestic outdoor products industry, I believe that Audi and Tianlun Tian will be stronger and stronger, and shine more dazzling. "

As domestic

The leading brand, Tian Lun Tian, integrates the implicit and elegant Chinese with the freedom and harmony of foreigners. Tianlun aims to become a high quality outdoor sports equipment supplier and brand operator with the aim of "promoting outdoor sports and sharing the happiness of outdoor sports with people who love outdoor sports".

Cross boundary marketing continues to interpret polar dreams

The cross-border alliance with Audi has pushed the dream of heaven and earth to a new height.

According to the introduction, Tianlun Tianji dream is a large brand plan. It is a large-scale brand project launched by Tianlun Tian to promote its own brand development. It will become an interactive platform around the promotion of Tianlun day brand building and around the promotion of China's outdoor sports development, and it will form effective interaction and communication with outdoor sports enthusiasts from all over the country.

In the increasingly fierce competition today, cross-border cooperation between brands and brands has become a trend.

Transboundary marketing is a disruptive and bold innovation to the traditional marketing thinking mode. Cross border marketing makes some irrelevant elements reunite and merge together. Cross boundary marketing makes common connections between different industries or different brands, and fully displays the synergy between enterprises or brands, so as to make marketing more effective.

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It brings a new combination of life attitude and aesthetic way to help enterprises or brands from different industries to jump out of this field, get rid of price wars, and seek new cooperation and win-win situation in the increasingly fierce market competition.

As the leading brand of domestic outdoor products, Tian Lun Tian is constantly innovating and trying in marketing strategy and tactics, hoping to maximize the utilization and exertion of the current resources.

According to the reporter's understanding, Tianlun day has already had a precedent for cross boundary marketing. As early as 2010, Tianlun Tian worked with Wen Chuang solar energy (Fujian) Technology Co., Ltd. to make cross-border cooperation more environmentally friendly and more scientific and technological performance. In 2012, Tianlun Tianshun should have a hot wave of microfilm, and pioneered cooperation with cultural film companies. In the industry, it pioneered the outdoor movie "Tang Seng outdoors", which was widely reacted and sought after by the industry.

"Every marketing strategy, we are all around the Tianlun day brand concept" go forward "to deduce, this is the key to cross-border marketing.

The premise of a successful cross-border marketing is the same or similar consumer groups. At the same time, the interaction between brands and brands should be interactive, and the interaction between brands and consumers and partners should be interactive.

Looking forward to the success of this event, I believe that this will become another successful case in the domestic outdoor industry, "said Xu Tengda, general manager of Tianlun Tian outdoor products Co., Ltd.