Sichuan Chengdu Footwear Industry: Cultivating Independent Brands To Accelerate Industrial Pformation And Upgrading

Yesterday, "the 2012 seventh China Women's shoes Fair" opened in the Chinese women's shoes city as the theme venue of the thirteenth China Western International Expo, attracting guests from 21 countries to visit.

At the same time, the China light industry technology import and Export Chamber of Commerce signed an agreement with shoes to formally establish the "Chinese women's shoes export base" to speed up the development of the core competitiveness and independent brand of the Chinese women's shoes city.

Large scale new Chengdu women's shoes are praised.

Yesterday, foreign guests from 21 countries from the United States, Germany, Thailand, Turkey and Nepal came to visit Chengdu's "women's shoes city of China".

Export shoe city, Wuhou direct shoe city, Wuhou Leather City......

After a round of visits, the size of the Chinese women's shoes has surprised many foreign guests.

Batur, a representative of the city delegation from Marmara, Turkey, told reporters that many of the women's shoes sold in Turkey were produced in Chengdu. "The variety of Turkey is far from rich in Chengdu shoes."

Batur feels that the women's shoes in Chengdu are exquisite in workmanship and good in style. "I will buy several pairs for my family."

Marmara and Chengdu are not yet available.

In terms of cooperation, but after seeing the size of women's shoes, Batur hopes to bring more traders to Chengdu to cooperate: "once I return home, I will recommend the women's shoes to traders I know so that they know that there are such good manufacturers in Chengdu."

According to the relevant person in charge of the government of Wuhou District, the "capital of Chinese women's shoes" has formed the industrial scale of complete matching, integration of production and marketing, and the annual production of leather shoes with hundreds of millions of pairs, and women's shoes are sold to more than 100 countries and regions in the United States and Russia.

Cultivate independent brands and speed up industrial pformation and upgrading

Zhang Jiguang, deputy district head of Wuhou District, looked at the Chinese and foreign guests who were bustling about the Expo. He said, "these years' efforts have not been wasted."

10 years ago, Wuhou District established the capital of women's shoes in China. Now it builds up the "one capital, two garden pattern" with the center of Chinese women's shoes as the center, and the radiation of Chongzhou Shoes Industrial Park and Jintang shoes industrial park. Zhang Jiguang recalls, "this journey is very difficult."

However, women's shoes will not be satisfied with the status quo. Next, according to the requirements of "industry multiplication", the pformation and upgrading of women's shoes industry is a pressing matter of the moment.

In the past few years, women's shoes have always been "OEM" to make shoes for others, and now, women's shoes also have their own brands.

It even has its own luxury brand.

This gave women shoes capital confidence in R & D design.

It is learnt that the women's shoes will be built special buildings, the establishment of R & D design center.

The first phase will plan 5000 square meters, and 5 brands will be designed and developed independently.

In the next 5 years, the export of target shoes will reach 2 billion.

The total export volume of Wuhou District was 1 billion 800 million last year, and the shoe industry of women's shoes accounted for about 600 million.

Zhang Jiguang said that the goal of the next 5 years is to rely on the footwear industry and export volume to 2 billion.

In order to achieve this goal, yesterday, the Wuhou District Committee and the China light industry technology import and Export Chamber of Commerce signed the "cooperation agreement for the construction of the export base for Chinese women's shoes" in the Chinese women's shoes city.

Su Chaoying, director of China Leather Association, believes that the Chinese women's shoes are now in a very important position in China's footwear industry.

In addition to Guangdong and Zhejiang Wenzhou, another shoe industry center is in Chengdu's Wuhou.

"China

The establishment of an export base will help greatly in the direct export of products and bring more business opportunities. "

Zhang Jie, vice president of the China Light Industry Crafts Import and Export Chamber of Commerce, said that the establishment of the export base for women's shoes in the west is the first time.

"Next, we will build a Chinese women's shoes export base with women's shoes, promote the healthy and sustainable development of women's shoes industry, guide enterprises to adhere to independent innovation, and speed up the core competitiveness and independent brand of shoe industry."