Misunderstanding Of Sales Promotion In Clothing Stores

With the acceleration of competition and the improvement of consumers' expectations, clothing promotion is becoming more and more important for the management of clothing stores.

How to effectively promote clothing sales promotion and how to balance the economic benefit and brand benefit is the problem that must be solved by the present and future apparel operators.

Some of the clothing sales promotions currently exist in clothing stores.

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1, the purpose of Clothing promotion is not clear.

Generally speaking, clothing promotion is to achieve five purposes: increasing sales volume, handling inventory, fighting competition, maintaining old customers and upgrading the image of stores.

As a matter of fact, many dealers seldom think about what they want to achieve when they plan their clothing sales promotion, but just promote sales for Clothing promotion.

Or think that clothing sales promotion is to improve sales, and sales volume as a measure of the effectiveness of Clothing promotion sole criteria.

Last but not least, the promotional effect of clothing is bad, and it also damages the image of the store.

2, the theme of Clothing promotion is missing or vague.

Many dealers do not have the theme of Clothing promotion, and there is no activity standard for the whole clothing promotion.

It is difficult for customers to stimulate customers' interest, resulting in failure to achieve the purpose of Clothing promotion.

Or the theme of Clothing promotion is not very different from competitors or past themes, and even does not match the content of activities. The effect of Clothing promotion is not as good as once.

3, fashion promotion mode is single.

Many dealers believe that using price as a promotional tool and attracting customers with price is invincible.

It is hardly known that price reduction is a double-edged sword, which has hurt others, stabbed themselves, reduced profits and damaged the brand image.

In fact, the meaning of Clothing promotion itself is to attract consumers by means of some updates rather than the most traditional price changes without adjusting the price.

4, clothing promotion time is not appropriate.

Many dealers see others.

Clothing promotions are under pressure to start clothing sales, or wait until sales have dropped significantly before thinking of clothing sales promotion.

In this way, they stand in a passive position, and the promotional effect of clothing is often not very obvious.

In addition, many dealers do not have enough time frame for a clothing promotion. There is no plan, randomness is too strong, so that the promotion of clothing can not be fully effective.

5, blind choice of gifts.

The functions of gifts can be divided into two categories: one is to pfer the customers' sight, to lure customers to buy goods; the other is to maintain the return of the old customers and improve the purchasing value of the customers, two.

Too much emphasis on the price of gifts rather than the value is not able to cater to the most intense demand psychology of consumers. Finally, the gift is just a windfall, rather than a source of incentives for customers to buy, or even a lot of customers reject gifts, but affect sales volume.

6, insufficient preparation for clothing sales promotion

Many dealers today think of clothing promotions, and will start Clothing promotion after opening tomorrow morning.

What is different from the usual is that after the customers enter the shop, they will inform the clothing sales promotion activities orally, or only post two big newspapers outside the shop.

As a result, many customers do not know the contents of Clothing promotion activities, which results in poor promotional effects of clothing, or there are often some problems in Clothing promotion, resulting in constant changes or forced stop of Clothing promotion content, which affects the whole clothing promotion plan.

7, lack of market segmentation for target customers.

Not many clothing brand products are faced with all groups, basically have their own specific consumer groups.

In the actual clothing sales promotion, many sales promotions of dealers want to catch all the consumers in the world.

Misunderstanding.

In addition, many dealers complain that consumers lack loyalty, and they never treat loyal consumers and ordinary consumers separately.

Neglect the maintenance of loyal customers.