High-End Consumption Spillover Hong Kong And Macao Businesses Need To Enhance Competitiveness In Shenzhen

In addition to traditional luxury goods such as luggage, clothing, jewelry and so on, golf, wine and home building materials are also becoming a part of the high-end consumer market. In recent two years, with the gradual deepening of urban renewal,

More and more high-end shopping centers are springing up. Due to many factors such as geographical advantages, Shenzhen's yacht club and golf club are also famous in China. But for many Shenzhen citizens, consumption in Hong Kong, Macao and even in Europe and America has become a trend.

According to media reports earlier this year, China has become the largest in the world.

Consumer countries.

At present, the domestic high-end consumer market continues to show blowout. How to retain local consumers and attract more domestic and foreign tourists has become an urgent need for Shenzhen businessmen.

High end consumption spillover Hong Kong and Macao

"We are here to comb the status quo of high-end consumption in Shenzhen, and tap the potential of high-end consumption."

This Monday, a number of Shenzhen high-end shopping centers, clothing customization, golf, yacht, high-end hotels and other high-end consumer places in Shenzhen, high-end international brands of more than 40 business representatives gathered to express their views.

Behind this spectacular salon is the fact that Shenzhen has suffered a lot of high-end consumption in recent years. The survey shows that the consumption volume of Hong Kong and Macao diverting to Shenzhen every year is more than 20 billion yuan.

Coupled with the direct impact of domestic and international economic environment on high-end consumption, Shenzhen businessmen have to sit around in a room to find a way out.

According to the City Retail Association survey, in 2011, the proportion of Shenzhen citizens who went shopping in Hongkong was 27.27%, which was more than doubled compared to 11.41% in 2010. That is to say, the number of consumers shopping in Hongkong is increasing, and consumption in Hong Kong has gradually evolved into a boom.

Among the Shenzhen residents who go shopping in Hong Kong, the proportion of shopping at least once a month in Hongkong is 25.30%. The number of consumers who occasionally go shopping in Hongkong is 74.70%. From the frequency of purchase, the proportion of high frequency shopping has exceeded 25%, and Shenzhen consumers are more enthusiastic about shopping in Hong Kong.

In addition to Hong Kong and Macao, more and more people choose to go to Europe, Korea and other countries to spend.

During the Spring Festival this year, Chinese luxury goods consumption increased by 7 billion 200 million US dollars abroad, up 28.57% from the same period last year, which is far higher than the expected 5 billion 700 million US dollars a year ago.

It is understood that to abroad "sweep goods" has become a major tourist event in Shenzhen, the strong purchasing power of tourists, travel agencies in the line design without hesitation to join the shopping.

A travel agency official told reporters that visitors to the United States had an average consumption capacity of at least 1000 dollars or more, and the average sightseeing tour on the East and west mainly consumed by the elderly was more than 300 dollars.

There are many high-end consumer places in Shenzhen.

In fact, in many high-end consumer areas, Shenzhen has been at the forefront of the domestic market.

Two years ago, the first comprehensive jewellery store in China was set up in Shenzhen. It was set up in Dameisha. Besides the wave yachting club, Shenzhen and the yacht club of Shenzhen and the Shenzhen Bay Yacht Club, the mission Lake Golf Club is the largest and most comprehensive private golf resort in China and even Asia.

As for shopping places, Shenzhen is taking a big step forward. So far, more than 20 large Shopping Mall have been settled, and many are under construction or planning.

Shenzhen is also the leader in the field of jewelry and costume customization.

It can be said that the consumption environment in Shenzhen is becoming more and more mature and full, but consumption spillover is still the "heart" of local businessmen.

In the "Outgoing" consumer group, Shenzhen consumers show certain characteristics.

The survey shows that the highest proportion of Shenzhen consumers buying clothing and shoes to Hong Kong is 55.98%; cosmetics, home appliances and digital products and daily commodities account for more than 30%; jewelry, cigarettes, liquor, tea and leather goods accounted for more than 15% of the bags.

Shenzhen's consumption abroad should be concentrated on higher education and higher income groups, and the phenomenon of "higher income and educational background, higher proportion of overseas consumption and higher frequency" will appear.

According to the Hongkong Bureau of tourism statistics, the Mid Autumn Festival and the National Day holiday have just ended, with a total of 968 thousand mainland tourists pouring into Hongkong, up 23% from 780 thousand people in the same period last year, but the increase in consumption is less than expected.

As a matter of fact, the people of Shenzhen started a "soy sauce" craze a year ago.

In recent years, influenced by many factors such as tariff policy, appreciation of RMB, frequent occurrence of food safety incidents and more professional services in Hongkong, Shenzhen's consumption structure in Hong Kong is pforming from high-end consumption to high, medium and low consumption.

According to the insiders, the consumption pattern of Shenzhen people has gradually matured, and the consumption pattern is no longer single.

For businessmen in Shenzhen, if they only think of a big cake in the high-end consumer market at the very beginning, they have to make a comprehensive exploration to retain Shenzhen consumers.

Shenzhen merchants need to enhance competitiveness in an all-round way

"During the eleven period, the sales volume of the two floor of the first floor of KKMALL international brand store is more obvious, and the four floor of the third floor is not very good."

Song Zhaofeng, general manager of Beijing based Banna space store, said that this year was the second year since the establishment of KKMALL. The development pressure has been quite great. Since March this year, a number of unprecedented preferential activities have been launched, but the effect is not satisfactory.

He believes that the Hongkong tourism administration is closely related to the government's tourism departments and travel agencies in the mainland, and it is necessary for Shenzhen to learn and propagate Hongkong's tourism and shopping together.

At present, the marketing mode of Shenzhen merchants is homogenized, and customers can not get different consumption experience. The high-end consumption can not reflect its dignity. Businesses need to make changes gradually.

"There is no shortage of powerful consumer places in Shenzhen, but how to provide good services for international business people and local high-end people is a question worth pondering."

Yu Jian, Deputy Secretary General of Shenzhen chain operation association, pointed out that Shenzhen's high-end consumer places are relatively loose in form of operation and do not realize resource integration. This requires government guidance, and also requires businessmen to take the initiative to unite. Only in this way can a good high-end consumption atmosphere be formed, and the effect of "one plus one greater than two" can be achieved.

Shenzhen

Liu Dan, the assistant general manager of the men's clothing industry, has just launched the senior custom service of men's clothing last year. The sales growth this year is lower than that of the previous years. The main difficulty is to compete with foreign brands.

He said that with the growing maturity of Shenzhen consumers, high-end consumers need not only physical objects of clothing or jewelry, but also cultural and psychological consumption that is closely related to lifestyle and life scenes, which requires Shenzhen businessmen and local brands to work hard in cultural settlement.