Wen Shang Qian Jinnai'S Good Faith Management

"We just got out of the trouble!" Qian Jin AI There seems to be a sense of relief. A fire in January 2008 destroyed the dream of 3000 merchants in Urumqi's Dehui International Plaza. It also made Qian Jinnai's career and life fall into the bottom, and the direct economic loss amounted to 1 billion 100 million yuan.

Over the next three years, he kept his promise and raised hundreds of millions of dollars in his own capital to compensate all merchants and lead them in the two venture. Today, Qian Jin's courage to take responsibility and the quality of commitment is being talked about. But looking back, I think, at that time, Qian Jin can achieve "one gold coin" and what is he relying on?

　　 Tenacity and flexibility

Back to the winter evenings in January 2, 2008, Toda Junying returned home and received a call from his friend. "Dehui square is on fire!"

68 hours later, all four buildings in Dehui square were destroyed, and more than 3000 of them lost a lot of money and lost tens of millions of dollars. "According to the law, we only need to take 15% to 20% responsibilities, but I can't bear to look at the merchants who have no way to go." On the sixth day after the fire, Qian Jin and his team came up with a solution. The first step was to put the disaster victims temporarily into other shopping malls under the company's headquarters.

Qian Jinnai always believed that this was the wisest decision he had made. "Although every business operator has only a few square meters, the customer resources will not be broken and the business will be maintained if there is a business place."

In June of the same year, Qian Jin resistance suspended the two types of port businesses, which were the richly profitable locomotive country, and set up the de Hui children's wear city to relocate the affected businesses.

"Building this building is not easy. There is no one cent bank loan. In order to catch up with the progress, I stayed with the team to the construction site in the winter, and urged them to work all night. A year later, when the building was completed, Qian Jin was relieved for a while.

Nowadays, Children's wear In the city, more than 600 of the affected households have been rehoused. Zhou Jidian, an operator from Yongjia, said, "when the fire broke out, we still had a lot of goods on the road. Fortunately, Dehui could help us settle down in a very short time, otherwise we really don't know what to do."

Zhou Yaofang is a native of Urumqi. In the early years, after she was laid off from state-owned enterprises, she spent three years in the night market and bought the shops in Dehui square with more than ten thousand yuan of accumulated money. She lost more than 300 yuan in that big fire. "I thought it was all over. I never thought that after five or six days, the money would give us commitment and confidence." Speaking of this, Zhou Yaofang's tears almost burst into tears.

Nowadays, like other businesses, Zhou Yaofang is doing more and more business. The more brands he makes, the more the store has reached more than 260 square meters.

　　 "Resources" and popularity

After three years of efforts, the 100 thousand square meter new Dehui International Plaza building has been built on the site. In September 2011, the new Dehui International Plaza was renamed de Hui International Garment City.

Qian Jinnai said more than once that his friends all envied him. Wenzhou Without the help from all sides of his hometown, he can hardly get out of difficulties.

After the fire, Zhejiang and Wenzhou sent five batches of leaders to Urumqi to help Dehui rebuild.

However, the reconstruction of Dehui square needs 250 million yuan of funds, 3 insurance companies only pay more than 4000 yuan, Qian Jin resistance needs to raise 200 million yuan of funds to make the project go on. In the face of the huge funding gap, Qian Jin repeatedly traveled to Zhejiang and new places, and even sold private cars and mortgaged the villa.

So far, many people are curious about how Qian Jin resistance raised such a lot of money when he was in the extreme. For this reason, Qian Jin smiled and said, at that time, the bank refused to lend him any money. All the money was borrowed from relatives and friends. "They really have nothing to say."

In the whole reconstruction process, the Xinjiang Wenzhou chamber of Commerce has also greatly helped. Qian Jinnai said that after the fire, the president of the chamber of Commerce, Huang Xuanqian, took over 30 members of the chamber of Commerce to the post disaster reconstruction headquarters to help ease the victims.

Some of the victims were worried about losing their blood. Dozens of people ran to jump off the building. Huang Xuanqian ran over and stopped them. He promised the disaster victims, "if Qian Jin can not compensate, we will pay the money to you as well."

Today, more than 1300 operators have been properly resettled, and more than 1700 owners have received compensation for the same floors and shops on the same floor before the fire. Qian Jin has also made his solemn promise.

　　 Opportunity and vision

In from September 7th to 11th, the first Asia Europe Silk Road garment festival was opened in Dehui International Garment City. It was operated by Dejia's Xinjiang garde Exhibition Service Co., Ltd.

Sun Yuemin, general manager of Xinjiang Jia De Exhibition Service Co., Ltd., said the Asia Europe clothing festival attracted more than 300 garment brand enterprises and equipment companies from Central Asia and China to participate in the exhibition, with an exhibition area of 12 thousand square meters. "This is the first large-scale exhibition held after the reconstruction of Dehui, which is of great significance."

Qian Jinnai is proud to say that they have two "babe", one is the database of buyers in the north and South and neighboring countries, and the other is the national clothing production enterprise database. That is to say, if a clothing brand wants to enter Xinjiang or central Asia and South Asia, tens of thousands of buyers can receive information as long as through the platform of Dehui.

Qian Jinnai said that Xinjiang's clothing market has a total trade volume of about 80 billion yuan a year. They only account for 10% of the total market share, and there is still much room for development in the future.