Chinese Brands Will Become The Main Representatives Of Chinese Culture Going Out.

On the day before the opening of the London Olympic Games, the flagship store in Boston London opened in the crowded SOUTH MOLTON STREET in West London.

Founded in 1976, China's largest brand

Nami Jito has shown a gorgeous Chinese fashion debut to the world and opened China.

A precedent for flagship stores in overseas cities.

It is understood that Boston London flagship store and the European headquarters of the South Morton street is the golden section of West London, it is on the famous Oxford commercial street, at three street intersection, and in recent years passenger flow 24 million people subway station, the location is unique, the location advantage is obvious.

In June last year, Bosideng spent 20 million 50 thousand pounds on the property at 28 Morton Street South.

After a year of renovation and renovation, the property has been built into a 7 storey building. It has been catching up with the wind and waves. The huge wheel style has been very eye-catching in many brand shops around the world. It has become a landmark building. Among them, more than 400 square meters are flagship stores of Bosteng men's and down garments, while the upper office buildings have been opened as Bosideng European headquarters.

This shows that Bosideng's vision is not only in London, but also in the UK.

To this end, Gao Dekang, chairman and President of Bosideng International Holdings Limited, said: "in the strategic planning of Bosideng, four seasons, multi brands and internationalization are three pillars.

As a leading brand in the industry, Bosideng dares to embark on the stage of international competition, using high-end brand image, high quality products and large scale retail terminals to explore the way of overseas expansion in line with Chinese brands, and accumulate more experience for Chinese brands to go to the world.

A day later, the opening day of the London Olympics, another clothing brand from China was once again bright.

As an important part of "China business day", the Chinese clothing company Yiwen group is invited by the British government.

Lancasterhouse, the official residence of Lancaster, presents a fashion feast to the world on the theme of "harmony".

Wang Chaoge, director of the opening and closing ceremony of the Beijing Olympic Games, director of the Olympic Games, Tian Liang and Yang Wei, Olympic champions of the world champion Federation, Liu Chuanzhi, Ma Yuhua, Yu Minhong, Zhu Xinli, Zhu Xinli, Yu Minhong, Zhu Xinli, and Ma Yuhua, the famous violinist, all joined the stage to jointly illustrate the charm of Chinese fashion.

Some commentaries point out that this is not only the Chinese brand's deep influence on the western world in the context of international fashion, but also a high-level economic and cultural exchange activity that attracts worldwide attention. The Chinese brand will become the main representative of Chinese culture going out, presenting its own cultural value to the world with the unique creativity of China.

In fact, the above brands are just the epitome of a large number of excellent Chinese clothing brands that are constantly rising, bigger and stronger and heading for the world.

Since the reform and opening up, especially after China's entry into the WTO for more than ten years, a large number of independent clothing brands have come into being and thrived. They have become the new force in the Chinese garment industry, and have become the vanguard of the industry from "made in China" to "made in China" and from "big clothing country" to "strong clothing country".