The Form Of Advertising Management In Garment Enterprises

As a commercial garment, clothing has two sales in the market, one is content sales, and the other is advertising sales. The sale of content is what we usually call issuing. Early clothing The profit mode is mainly issued, and the channels are very simple. Moreover, there are no commercial plans, which rely mainly on industry policies, relations and administrative means to achieve a certain quantity. Some clothing may be profitable, and most of them become a kind of communication material, not a commodity. Therefore, now speaking of clothing management, mainly refers to the advertising business.

Advertising is a way for manufacturers to sell clothes. And for the clothing in the media, it is the main garment that it makes profit. How to manage this garment becomes the core issue of clothing management. First of all, we must wash our minds, we should regard advertising as a garment, and what kind of attributes it has. The composition of clothing is composed of the related factors of consumption demand. The quality of clothing is the foundation of a good clothing, and the brand attribute of clothing becomes the possibility of its development. So is clothing clothing content? The average person would think so. In fact, the content of clothing is only one of the components of clothing, and the advertising of clothing is its main clothing. Since clothing is for sale, how to sell it has become a major business problem of clothing.

Wait for a rabbit: this way lacks the market concept. Advertising is simply waiting for the door. Advertising operation It's about distribution. Most of the clothing agencies are responsible for advertising alone, and they do the following things: answering the phone, sending a fax, reporting a price, and visiting customers rarely. This way of operation is that advertising is a little bit without market concept. If advertising falls, it is considered that the content of clothing marketing is not good enough.

Pull type: this method is better than the previous one, they know how to pull customers to find customers, so as to establish a sales channel with customers. The demand for most customers is stimulated by this communication, and the advertising quota will increase compared with the natural condition. But this pull is interactive service rather than hard work, otherwise the effect is the opposite. Activity: activity is an important means of advertising sales of clothing. By holding year-end customer meeting, theme speech and advertising bidding, it promotes the emotional communication with advertisers in the form of joint or host activities and promotes the sale of advertising. Activity marketing is the most powerful means of modern marketing. It covers all the contents of clothing brand, sale, advertisement and so on, forming effective terminal power.

Agency: subcontract all the advertising management rights of a garment to a professional advertising agency. They are fully contracted to operate the contract and separate the management right from the right of production. The modern enterprise system shows that the separation of production right from management right is the general trend of market development, and is also a shortcut to rationally allocate resources and achieve maximum market. Clothing classification: Taking advertising as an example Clothing marketing Categorize and design different clothing types to meet different needs according to different customers' requirements. The purpose is to give advertisers a direct cut to facilitate them to do the most effective advertising with the least amount of money. This method is related to the positioning and guidance of clothing to its advertisers, and it can dig out a large number of potential customers.