Interest Marketing Of Garment Enterprises

Customers pay attention to things on the basis of spiritual and material needs, because they are similar in the market. customer The phenomenon of homogenization distracts customers' attention. Therefore, can the business marketing attract customers' attention and make the transaction successful? It depends on whether the marketing behavior of the business can stimulate the interest of the customers.

Psychologists believe that "people's interests are characterized by tendentiousness, universality, persistence and effectiveness. The inclination of interest is to interest in something. This is different for everyone and shows individual differences. Anything that is beneficial to human society is easy to arouse interest, and its tendency is noble. Whatever is harmful to human society is easy to arouse interest, and its tendency is inferior. We should cultivate people's lofty interest tendency through education. The wide range of interests, that is, the scope of interest. Some people are interested in things, are interested in many things, and are willing to explore; others are interested in monotony and narrowness. The extent of interest is closely related to the breadth of knowledge. We should cultivate a wide range of interests, and at the same time we should combine the broad interests with the interests of the center, so that we can be both blogger and professional, and the persistence of interest, that is, the stability of interest. People's interest in things can be constant and changeable. Cultivating lasting interest is a necessary condition for achieving success in work; the effectiveness of interest, that is, the power of interest. If interest can become a driving force for work and activities, its effect is positive. If interest is merely a yearning, it can not produce real results, it is negative. The author believes that from the point of view of marketing theory, interest has its characteristics of relevance and contingency, that is, customers are more concerned about things with needs and are more interested in them. At the same time, interest is also hidden between contingency, that is, customers are not based on urgent needs, but in special circumstances or special atmosphere to implement the purchase behavior.

　　 Interest Marketing In the marketing process, clothing enterprises seek customers' interest around the spirit and material needs of customers, and carry out activities through stimulating the interest of customers through targeted actions of clothing enterprises. The process of marketing can be divided into two steps: attracting customers' attention and facilitating transactions. The former is to attract customers to the designated places of clothing enterprises, and the latter is to generate transactions through the means of facilitating customers.

In the process of customer positioning, the special emphasis of differentiation can arouse people's attention, but not all people are interested in things that have never seen and are different, but these new things are related to their spiritual or material needs before they are concerned about their existence and change. Therefore, customer orientation must be distinguished, and the interests of customers should be taken into consideration. Otherwise, the advantages of difference and the role in terminal sales can hardly be reflected. In the practice of marketing, many garment enterprises consider their customers to be good, and have many competitive advantages including differentiation, but sales can not be done well. For example, some household items like "kitchen art masters", "bedroom masters", "balcony artists" and so on, so as to locate their customers in the high-end market, but customers can not directly generate themselves. Clothing enterprise The impression of interest is that even if the customer visits the shop, there is no substantial difference between the "master" and the other customers who do not call "master". Where does the interest come from? This kind of arrogant positioning is a lot because it can not directly connect customer needs, and customers' interest can not be aroused.