Fashion Accessories Company Betabrand Wants To Expand Model Citizen Project

Betabrand exclusive high-end Custom dress It calls its new product "Invention".

U.S.A San Francisco The Limited clothing accessories custom company Betabrand has just received a $6 million 500 thousand investment and is led by Foundry Group.

They used to customize the executive clothes for Facebook CEO Mark Zuckerberg (Mark Zuckerberg). However, when Zuckerberg was wearing this sweater to attend the IPO roadshow, he was questioned by Wall Street analysts and thought it was not professional enough.

Betabrad was established in August 2010 to sell products on the Internet. Users and fans can participate in the production and promotion of products. For example, in Disco open source projects, users can make their own exclusive clothing. In the Model Citizen project, users can also take pictures of the company's clothing and upload them to the Internet. These projects in Betabrand are designed to make users and fans the designers and supporters of the company.

according to Fashion world From the standard point of view, the company's growth rate is also very fast, and we can design and produce two or three new products every week. With the latest financing, they plan to launch 5 to 10 new products a week. They are also preparing to expand the Model Citizen project and explore new ways to help users participate in clothing production.

Betabrand received $1 million 300 thousand in investment through A round last April, and was led by O 'Reilly Alpha Tech Ventures. The company currently has 17 employees, but its founder, Chris Lindland, says it will double its workforce next summer.