"China Acupuncture Association" Seeks Innovation And Changes, And Builds An Exchange Platform.

The ninety-fifth China Cotton Textile Fair will be held in Shanghai in March 2013, which is regarded as the "rain watch" for the economic development of the underwear industry.

Under the circumstances of great changes in underwear competition environment and market layout, this trade fair is attracting attention.

How will China's underwear industry develop? How can brands and distributors join hands to guide consumption trends in a fast fashion way?

As a sponsor, how can we serve the industry and enterprises better through internal pformation?

For this reason, recently, reporters interviewed China.

Mr. Li Jianhua, President of the commodities business association, can see from the dialogue with him that the "Chinese Acupuncture Association" is an old exhibition, which has been renewed for a long time and is developing new vitality.

Reporter: Hello, President Li, the 95 China needle and cotton trade fair will be held in Shanghai on 12-14 March 2012. It's a great honor for you to receive our interview in your busy schedule.

The "China needle Association" (China needle cotton trade fair) is derived from the spring and Autumn Trade Fair in the planned economy period in 50s. After the establishment of the China Textile Business Association in 1990, it was renamed the China needle and cotton trade fair.

It can be said that the "China Acupuncture Association" has witnessed the development of new China's economy and industry.

President Li Jianhua (hereinafter referred to as "Li Jianhua"): the predecessor of "China Acupuncture Association" is "planned convergence, flower selection and production" meeting in the planned economy period.

With the reform and opening up and increasingly rich products, the industry gradually develops from product oriented to brand oriented.

After the establishment of the association, the trend was guided by the trend of the times, and a special knitted fabric was set up.

The "China needle cotton trade fair" came into being.

The purpose of "China needle Association" has been to build an internal marketing platform for the brand enterprises of the needle cotton industry.

After years of hard work, we did it.

Three guns, suitable and cool, red beans, bronze cattle, cat, north polar, South Pole, Luo Lai, Meng Jie, fuanna, Jin Hao, jieliya and other underwear family textile brands were developed from the "needle club".

Therefore, it can be said without a grain of salt that the "Chinese Acupuncture Association" is the brand incubator and the "Spring Festival Gala" of the industry.

Reporter: from the planned economy to the market economy, the "Acupuncture Association" has always been new and has played an important role in promoting China's economic rise, especially for the pformation and upgrading of China's needle and cotton industry, the upgrading of its brand image, and the formation of the regional plate of the industrial cluster. It plays a bridge role in guiding, communicating, helping each other and win-win.

As the leader of "China needle Association", you are also the leader of the industry. What do you think of the promotion role of "China needle Association" to the needle cotton industry?

Li Jianhua: it can be said that over the years, the "Chinese Acupuncture Association" has been growing constantly in exploration, and steadily advancing in the competition has a pivotal position in the industry.

Many of the outstanding enterprises in the cotton and knit industry are recognized by the "China needle Association" platform, and are gradually expanding through this platform.

We have brilliant history, outstanding achievements, and many fans and fans' support and trust. This is the spiritual support and source of power that we have always adhered to.

Nowadays, such industries will emerge in an endless stream, and the "China Acupuncture Association" is also facing great challenges. However, such an exhibition as the "Chinese Acupuncture Association", which is an old trade exhibition, is now a natural machine and hope for many enterprises facing difficulties.

The domestic market has huge potential and broad development space. Compared to the volatile international economic and political situation, the domestic situation is more stable and the prospects are better.

But to do well in the domestic market, we must take the brand line and cooperate with a series of related necessary conditions such as brand culture, channels, quality and reputation to make the brand bigger and stronger.

The "Chinese Acupuncture Association" is the booster for enterprises to create brands and seek development.

Over the years, the "Acupuncture Association" has made innovations and changes, complied with the needs of the development of the times, constantly updated and updated, grasped the hot spots and mainstream of the industry, and continuously enriched the contents and forms of the exhibition. Various shows, forums and exhibitions were displayed in different forms at our exhibition.

Unlike many exhibitions, the quality and audience quality of exhibitors are reduced.

In the past few years, the "China Acupuncture Association" has insisted on attracting investment only for counterpart enterprises. The demand for professional audiences is also very high. There is only one reason. We are a professional investment fair rather than a large market with mixed accounts.

Reporter: as one of the oldest industrial exhibitions in China, the "Chinese Acupuncture Association" plays a decisive role in China's textile industry. What kind of genes are driving the development of this "evergreen" exhibition?

Li Jianhua: China's development in the past more than 50 years can be turned upside down, but our exhibition is still as new as ever.

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First, insist on doing professional investment promotion exhibition.

As we all know, the consumer goods exhibition is not easy to do. The enterprise has a stage of development plan at a stage. The large enterprises in many industries in China are basically mature in the various areas. After this deployment is completed, the enterprises are more focused on the consumers' propaganda and influence, and the most direct way of publicity and promotion is advertising. This will reduce the enthusiasm of the exhibitors.

At the same time, the enthusiasm of big brands in exhibitors is not high, which will affect the participation of small businesses and new brands, which adds difficulties to our work.

But this is the "Chinese Acupuncture Association", which is the mission of the "Chinese Acupuncture Association".

Because we know that whether it's old brand or new brand, attracting investment, developing agents and establishing channels are eternal themes.

Therefore, our professional investment exhibition is loyalty to the exhibition's historical mission, loyalty to industry and enterprise, and we must undertake this important task.

Two, adhere to the needs of the times.

"China needle Association" is an old exhibition. Its nature and function have not changed, but it does not mean that she is an everlasting "old die".

The "China Acupuncture Association" has been complying with the development of the times, grasping the mainstream of the industry, carrying out reform and enriching the contents and forms of the exhibition.

We encourage enterprises to set up brand names, hold various forms of forum lectures, link up upstream and downstream businesses, help Hong Kong, Macao and Taiwan enterprises understand the mainland market, help export blocked enterprises to fight in the domestic market and so on. What we need to do is to provide services that businesses and industries need most. What we need to do is the best and most valuable "China Acupuncture Association".

Reporter: at present, the most difficult year for the development of the needle and cotton fabric industry, especially the underwear industry, is in the foreign trade, because the consumption demand in the international market is decreasing, and the order volume is decreasing.

In terms of domestic sales, because of the serious household clothing and warm and pressing cargo in 2011, the funds were slow to return.

In addition, domestic consumption demand is also changing.

In many ways, how do you think the enterprise should deal with it?

Li Jianhua: at present, the needle and cotton industry has some difficulties due to the large environment.

Faced with the difficulties of weak demand, weak export and rising inventory, I think we should start with the following aspects:

Clean up inventory, withdraw funds, ensure that the capital chain is not broken.

We should make full use of the network, festivals and factory stores to clean up the backlog as far as possible.

Strengthen brand awareness and enhance product competitiveness.

Domestic enterprises should not go on a low end for a long time. Consumers will not reject good brands and should strengthen them.

Consciousness, brand building, tree prestige, and truly brand development and growth are the best ways to get out of the predicament.

Create opportunities through multiple channels and multiple channels.

This should start with the marketing methods and development strategies of enterprises, and formulate corresponding marketing plans according to some new words, social phenomena, people's life styles and hot spots in the society.

For example, nowadays people are very "curtilage". At home, they naturally like comfortable clothes, all kinds of household clothes or sports, or warm, or cute styles, which can meet different needs of the public.

In addition, our home furnishing clothes Specialized Committee also has many activities every year. Our "9 15 home service day", home dress summit and so on are all advocating the concept of home, and the dissemination of family culture is also a kind of marketing.

Every enterprise and all kinds of enterprises should formulate corresponding countermeasures according to their own characteristics to deal with various tests of the market.

Although the industry is facing some difficulties this year, domestic enterprises are mainly caused by insufficient domestic demand.

However, the performance of many brand enterprises is not going down, but mainly because they are accurate in positioning, strong in anticipation and readjustment.

Therefore, enterprises are advised to practise "internal force" when facing the bad environment and wait for the environment to take off.

Reporter: in the field of domestic sales, how can enterprises achieve the rapid upgrading of brands through the establishment of the brand image and the introduction of advanced marketing mode to expand the market?

Li Jianhua: I think the exhibition is a traditional form, but it is not outdated. She has the irreplaceable function of network and advertisement.

Most of the audience in the "needle club" came from all over the world, including affiliate agents, shopping malls, supermarkets and professional markets.

Many people will look for some brands in the "needle shop" to see how their new products do and how the company looks. If a brand does not come, it will feel that the enterprise has any strategic adjustment or is not operating well in recent years.

Therefore, enterprises participating in the exhibition, on the one hand, are displaying the corporate image, culture and new products. On the one hand, they are also giving the industry a powerful signal and confidence.

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"China needle Association" is an investment fair. Looking for investment agents in the "needle club" is the purpose of many exhibitors. By increasing investment agents, arranging some regional and even nationwide marketing network is an important way to develop and expand the brand.

The "China Acupuncture Association" is also a platform for propaganda and exchange. The enterprises that come to our exhibition can publicize and promote new products and exchange learning with the same industry.

On the other hand, for new enterprises, it is an excellent opportunity for them to promote themselves and learn excellent business precedents.

It is an indisputable fact that participating in the "Chinese Acupuncture Association" can enhance the brand. But I do not think that an enterprise can rapidly upgrade its brand by participating in a "middle acupuncture". It needs continuous and continuous participation to achieve the brand's lasting improvement.

Reporter: as you once said, "China needle Association" is an exhibition that will enter the 100 century. After more than 50 years of development, China will complete the pition from a planned economy to a market economy, and become the oldest professional exhibition in the industry.

As the sponsor of the Chinese Acupuncture Association, the China textile business association is still making great efforts to seek development in the course of change, aiming to create a large-scale professional exhibition.

How can we achieve this goal through innovation in the future?

Li Jianhua: This is mainly divided into two aspects. On the one hand, we should enhance the industry influence and appeal of the "Chinese Acupuncture Association" to attract more new and old enterprises to participate in the exhibition.

The "China Acupuncture Association" is an old exhibition. It is familiar to many old enterprises and old brands in the industry. But after the Yangtze River, the waves are pushing forward. Every year, there are a number of emerging enterprises. The new generation of entrepreneurial talents are coming to the market with new brands and ideas. Many people do not understand and understand the "needle". We need to do more publicity, promote our exhibitions, let more people know and understand the "acupuncture meeting", attract more enterprises to participate, and grow and develop through the "Acupuncture Association".

On the other hand, we should expand the category of existing exhibits and attract more categories.

In recent years, we have gradually divided the "Chinese acupuncture" into "Chinese underwear" in order to let everyone know more about the "Chinese Acupuncture Association".

"Exhibition" and "China home textile exhibition".

Obviously, the range of underwear clothing and home textile home covers a very wide range. At present, our two exhibitions have an advantage in underwear, home furnishing, socks, bedding, quilt, summer cool goods and so on, but there is still much room for development in brassiere, clothing, accessories, machinery, home furnishing art, curtain fabric and so on. In the future, we will maintain our competitive advantages while doing more work on our vulnerable projects, and make more efforts to improve product categories.