YOUNGOR Ground King Project Is Hard To Recover Costs. Top 73% Said No Liability.

< p > near the end of the year, < a href= "http://sjfzxm.com/news/index_f.asp" > YOUNGOR < /a > in Shanghai, the "Changfeng king" project will also take the final exam.

In Shanghai, Hangzhou, Ningbo, Suzhou and other places, YOUNGOR has been actively taking place in recent years, and has repeatedly created various "land kings".

However, as these Wang Jiancheng projects enter the sales stage, high cost makes pricing difficult.

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< p > the annual report data of YOUNGOR in recent years show that the enterprise < a href= "http://sjfzxm.com/news/index_s.asp" > inventory < /a > has remained high.

Because this year's property market control policy has been tight, real estate sales have been blocked.

The task of pulling sales and returning funds has been pressed after the Spring Festival.

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< p > < strong > many lands are embarrassed. < /strong > < /p >

< p > although nearly the end of the year, YOUNGOR's marketing efforts for "Changfeng 8" have not been reduced.

The plot of YOUNGOR's project has created the "price fixing king" in the long wind area.

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< p > at the end of September 2010, YOUNGOR took the East Block 8 of Changfeng 8 with a price of 1 billion 958 million yuan, and the floor price was as high as 26 thousand yuan / square meter.

With the same wind, a plot was taken by the powerful central enterprises in China. The total price of 7 billion hit the total price of the land, equivalent to the floor price of about 22 thousand yuan / square meter.

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< p > in May of this year, the purple imperial court developed by Zhonghai opened sales first, and won the Shanghai property sales champion in June.

At that time, the price of the real estate was 38 thousand yuan / square meter, and the industry commented that the price was close to the cost.

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< p >, but this price is forcing YOUNGOR into trouble.

A real estate insider told reporters that YOUNGOR's land price, combined with a variety of costs, the price must be 40 thousand yuan / square meters or more, it is possible to break even.

YOUNGOR can hardly compete with China in price.

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< p > Changfeng 8 sales office staff revealed to reporters that it is expected to open model rooms at the end of December, and the room size will vary from 92 square meters to 330 square meters.

The official opening will be after the Spring Festival.

On the most sensitive price issue, the sales staff said, "the average price is around 45 thousand yuan / square meter, and there are some preferential measures at the beginning of the opening."

Close to the Zhonghai purple imperial court sales staff told reporters that the remaining property prices in the range of 3.8~4.8 million yuan / square meters, depending on the floor and location.

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< p > in the face of the price advantage of China Sea, the explanation given by sales personnel of Changfeng 8 is that the residential landscape is better.

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< p > Xue Jianxiong, an analyst with China real estate information group, told reporters that the price of 45 thousand yuan / square meter can ensure YOUNGOR's profit margin. However, the problem is that such a price is difficult for consumers to accept and is likely to "sell".

Developers may take measures such as discount, discount and other measures to promote sales, and further reduce profit margins.

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< p > a real estate developer in Shanghai told reporters that from 2007 to 2010, YOUNGOR adopted a more radical strategy, which has been constantly being priced at high prices throughout the Yangtze River Delta, and now it has gradually entered the sales period.

Changfeng 8 project means YOUNGOR's landing and layout in Shanghai, which has strategic significance for the company.

From the early stage up to now, YOUNGOR has invested a lot and will spare no efforts in promoting this project.

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< p > YOUNGOR home was founded in 1992 and has been quite experienced in the real estate sector.

Xue Jianxiong believes that YOUNGOR has done well in its "stronghold" a href= "http://sjfzxm.com/news/index_p.asp" > Ningbo < /a > local real estate products.

But similar to the "Changfeng 8" in Shanghai, YOUNGOR encountered the same dilemma in Hangzhou and other places. After a few years ago, it took a higher price than the competitors, but it was hard to make profits at the current market price.

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< p > in Hangzhou, in July 2007, YOUNGOR won the Hangzhou Institute of Commerce land with a high price of 1 billion 476 million yuan. It created the Hangzhou king in that year, and the floor price was as high as 16 thousand yuan / square meter. After that, YOUNGOR developed it into a "Royal West Lake" project.

In addition, there are also items such as Xixi sunny snow.

According to the company's 2011 Annual Report, the proportion of pre-sale of sunny snow in Xixi is 15.38%, while the sales rate in West Lake is 48.59%. Considering that these two items have been opened for a long time, the sales performance is not satisfactory.

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< p > in addition, the floor price of YOUNGOR's two blocks in Shenhua plate, Hangzhou, in 2010 was about 18 thousand yuan / square meter.

And rival projects in the sector continue to depreciate, and now some properties have fallen below 17 thousand yuan.

This makes YOUNGOR also face the difficulty of pricing, flour and expensive bread.

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< p > < strong > high storage pressure > /strong > /p >

< p > in the case of YOUNGOR's real estate business facing multiple pressures such as regulation and control, YOUNGOR Group Chairman Li Rucheng made a promise at the investor communication conference in July this year. The company will return to < a target= "_blank" href= "http://www.91se91.com/" > dress "/a" main business.

But people's attention is increasingly focused on YOUNGOR's capital.

Especially the high inventory brought by the real estate business has not been alleviated in recent years.

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< p > according to YOUNGOR's earnings report, in 2010 and 2011, the total inventory of YOUNGOR was 18 billion 727 million yuan and 23 billion 307 million yuan.

By the end of September 2012, inventories grew to 23 billion 953 million yuan.

Most of them are brought about by the real estate business.

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< p > the above real estate insiders said that many housing companies who had won the battle before 2010 were facing the current situation.

The strength of some large housing companies can still be sustained, and small housing enterprises with small projects feel very hard.

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< p > December 25th, the Ministry of housing held the National Conference on housing and urban and rural construction in 2013. Jiang Weixin, Minister of housing and construction, said that in 2013, we must unswervingly improve the regulation of the real estate market, and continue to strictly implement differentiated housing credit, tax policies and restriction measures.

The regulatory tone remains unchanged, but many developers will still hope for 2013. They believe that the real demand for housing has been suppressed for a long time, and is expected to be turned into volume in 2013.

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< p > Xue Jianxiong believes that YOUNGOR chose to open Changfeng 8 after the Spring Festival, that is, hoping for a better market situation.

The real estate industry is more optimistic about 2013. After the Spring Festival, YOUNGOR will be able to sell the property at the price of 45 thousand yuan per square meter.

In the current situation of YOUNGOR, it is not difficult to insist on the capital chain until after the Spring Festival.

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< p > Chen Sheng, executive director of China Institute of housing data research, told reporters that YOUNGOR needs to make clear the strategic choice. It is to strengthen its clothing industry or to turn to real estate. The real estate industry has relatively high profits, but the risk is great.

In terms of asset liability ratio, many large housing enterprises have seen over 100% of the asset liability ratio, but they have finally passed the crisis through effective measures.

It is generally believed that the asset liability ratio of 60%~70% in real estate enterprises is relatively stable and safe.

In this year's market, YOUNGOR's push strategy is not reasonable in the year. It is generally expected that the property market will recover after the Spring Festival, when prices will go up and sales will be smooth.

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< p > earlier at YOUNGOR's shareholders meeting, the company's top executives have said that the current asset liability ratio of 73% has no risk, and the company's future goal is to reduce the asset liability ratio to 60%.

Reporters on YOUNGOR's real estate business development and funding situation, YOUNGOR deputy director Liu Xinyu, but she did not receive an interview on the grounds of going out.

YOUNGOR's department telephone for publicity and real estate business has never been answered.

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