Making The Most Popular Children's Clothing By Heart: Chen Guoping

When she saw Chen Guoping, she was sitting on the stool, intent on checking out the newly made children's clothing, and patiently looking at it one after another, to ensure that every finished product was in good quality.

Every piece of children's clothing is lovely, and sales are good. Many styles are designed by Chen Guoping herself, and she herself is plain, wearing big aprons and wearing sleeves. clothes Chen Guoping has been working for 30 years.

"At about seventeen or eight years old, we began to learn sewing. First, we took our aunt as our teacher, learning the most basic technology, and gradually learning from the size." Chen Guoping recalled, "at the beginning, it was really hard to learn, but then clothes for men, women, old and young could be done."

This kind of apprenticeship was not long. In a short month, Chen Guoping had mastered the basic skills and entered the family of Hongshan farm. clothing The factory works. "Later, the factory's benefits are getting worse and worse. I also start to plan for the future. During a chat with friends, I find that the market prospect of children's wear is good." Chen Guoping's idea was supported by her husband, and the couple began to explore business opportunities.

From the beginning of 2001, Chen Guoping formally married children's clothing. "In the first place, Hangzhou Sijiqing was one of the most common places for the couple to go." at that time, children's clothing mainly came from Guangzhou. We saw a lot of styles and bought a lot of them, and then we tried to do it ourselves. Chen Guoping said.

Making children's clothing is not as easy as it may be. Although Chen Guoping is already an experienced sewing worker, he really wants to sell children's clothes very hard, and the couple do not want to copy others' style, but want to make their own brand. In 2002, the couple began to make their own products. Children's wear The registered trademark "Xiaoping Ping" is one of Chen Guoping's "Ping" characters.

The most difficult time, the customer does not recognize "Xiaoping Ping", clothes can not sell and can not be stacked in the warehouse, the couple drove to Haining, sell their own clothes. In order to make a good design, husband Gao Jianlin traveled north and south, bringing back many samples of children's wear for Chen Guoping's reference. With persistence and persistence, the couple gradually opened the market of "Xiaoping Ping" and had their first customers. At first, the couple had limited operating cost and few workers. Chen Guoping often worked until four or five in the morning to get rid of the order.

Nowadays, more and more customers like "Xiaoping Ping", and the couple successfully registered their trademark in 2006. "I hope more and more children like the clothes I designed." Chen Guoping said with a smile.

Now, though Chen Guoping is more and more confident in making children's clothing, at the end of each quarter, he will still review which style is most popular in the market, and ask customers to mark the style. According to her words, "if others do not like it, they will not do well."