"Online + Offline" Clothing Brand To Create New Brand Of Network Sales

< p > market competition has not stopped because of the slowing down of the economy.

Last year, a href= "http://cailiao.sjfzxm.com/matertial/show/default.aspx" > dress > /a > industry generally encountered the pressure of phasing high storage, creating marketable products and seeking new market access became one of the most important concerns of enterprises.

Last year, when e-commerce began to spring again, outdoor brands such as Lun Deng (franchised store), Tianlun Tian (exclusive store), lion brand, Jin Mai Wang and so on had been "attracting", opening up entity shops and network operation intermingled together, hoping to cut the market gap and launch the blue ocean market of the brand.

< /p >

< p > < strong > outdoor brand touches net heat < /strong > < /p >.

Last month, three months' activity of "60th anniversary call for Mount Everest" was put to a close. In the face of China's outdoor enthusiasts' solicitation for P, we salute the people who challenge the polar danger.

Netizens enthusiastically participated in the launching of the Chinese outdoor, 8264 outdoor network and Tianlun Tian outdoor.

< /p >

< p > analysts pointed out that after experiencing the pressure of economic slowdown last year, outdoor brands began to seek new market access, and the network will once again become a new channel for industry growth.

He said: "consumers of outdoor products have a relatively high level of culture and are familiar with the Internet. Compared with some popular clothing, they are more likely to walk" a href= "http://sjfzxm.com/news/index_f.asp" electricity supplier < /a > channel.

These consumption often play outdoor, the performance of the product is clear, so the brand is also more specific, and then they usually concentrate on work, the network is fast and time-saving just to meet their needs.

< /p >

The idea of < p > has also been recognized by the relevant leaders of the LDC outdoor group.

He said that before the company built its own brand San Fu Lai, last year launched the official e-commerce synchronized with the physical store to meet consumers' online shopping experience and personalized needs.

Various marketing methods such as micro-blog marketing, video marketing and word of mouth marketing have also become one of the means of promoting brand by St.

< /p >

< p > see the electronic network channel and Tianlun Tian, the responsible person said, last year the company joined NetEase outdoor channel to create an outdoor industry interactive platform.

"The company is more interested in the word of mouth marketing on the electronic social networking platform, and is committed to catching fans' interest rather than directly stimulating sales," he said.

< /p >

"P" industry analysts, originally focused on the retail stores to complete the value chain circulation of outdoor brands, have started to seek network channels to expand the market, occupying the user group.

He said: "outdoor professional forum, portal website as the main platform, the audience is accurate, brand can launch targeted interactive experience activities."

< /p >

< p > < strong > online and offline should be interactive < /strong > < /p >.

"P" is unique. There are many outdoor brands that are optimistic about the prospects of Internet sales, and the United States lion brand has also accelerated the pace of online sales.

The lion brand has been stationed in Taobao mall since 2011. This year, it has outsourced e-commerce business to specialized agencies.

Xu Rongsheng, general manager of the company, said that the Ministry of e-commerce will expand rapidly this year and invite well-known domestic software companies to tailor a set of e-commerce development plans for them.

< /p >

< p > he said: "the third quarter of last year has begun to exert its strength, and the results are good. We have set a relatively high goal this year. The whole layout personnel are preparing dozens of people to be responsible for this area, with sales volume of 34 million."

< /p >

< p > at the beginning of the Spring Festival in 2013, Quanzhou's outdoor brands were ready to fight. Many outdoor products enterprises revealed to reporters that under the background of increasingly heated e-commerce, this year will focus on developing the electricity supplier market.

Reporters also found that in many official websites such as van Clive, Jingdong, Taobao and so on, outdoor channels also appeared, such as sales of assault clothing, sweaters and other outdoor brands.

< /p >

< p > expert analysis. At present, most online channels of outdoor brands are mainly supplemented by offline channels. On the one hand, they sell stocks. On the one hand, they introduce new products, and cooperate with new products under the line, such as Tianlun, American lions, and online channels.

< /p >

< p > Xu Tengda, general manager of Tianlun Tian, said that the brand of outdoor electric business is the route of low cost operation. Network promotion is just a promotion method with low cost, good performance, accuracy and interactivity.

"In the past few years, the development of Tianlun Tian brand has basically completed the coverage of the entire first tier cities, and has penetrated into the second tier cities. At the same time, we have been concerned about the rapid development of the electricity supplier. In 2013, Tianlun will work hard on the electricity supplier."

He said that this year the company will focus on the development of electronic business, and form an interactive mode of online and offline orderly development.

< /p >

< p > < strong > create a new brand of net sales < /strong > < /p >

< p > a lot of outdoor brands start to open the market through offline channels, but this traditional pattern is gradually being broken.

The enterprise began to make the brand for the electricity consultation, promote it, and enter the era of using electricity supplier to cultivate and create brand.

< /p >

P, the local brand RAX, has heard good news recently. Online sales doubled every month, creating another myth of Internet sales. It is estimated that by April, more than 40 new products will be added to the Internet for sale.

It is reported that this brand is a new project launched by a href= "http://www.91se91.com/", "shoes less than /a", the listed company, Thailand stock company, and the concept of "light travel, micro outdoor" is launched, and the market is cut through by the channel of e-commerce.

"From the strategic positioning of network business, to the planning of network marketing, from the construction of the most basic official website to the dissemination of technical networks, the company is further optimizing its channel mode, and unlike the online channels, the RAX business is taking a bigger step to keep the treasure on the Internet."

The company said.

< /p >

< p > e-commerce is a brand new business culture, which requires traditional enterprises to constantly adjust their business thinking and product strategy.

"Whether vertical deep tillage or horizontal expansion, or the establishment of their own brands, they represent the development space of outdoor products industry at a certain level."

The industry said that we should not only exert the advantages of e-commerce, but also avoid the impact on traditional channels.

The best way is to strengthen brand influence and improve the level of traditional channel management. At the same time, we need to adopt differentiated strategy to advance the layout of e-commerce.

< /p >