Independent Brands Enter Children's Market, Product Mix Deducts Colorful Children's World

It is reported that the CHIC2013 children's wear exhibition area is trying to build the concept of children's living hall, showing the middle and upper class children's clothing, teenage clothing, and so on. Children's shoes , Maternal and infant clothing And products, toys and children's products. Mamie Marka, who is located in E4207, the ten largest brand of children's clothing in China, opened on 26. Through the new terminal image, Mamie Marka deducts the colorful children's world. From the pattern to the color, from the display props to the clothing collocation, the elements of fashion and European simplicity are assembled. The rendering of simple display windows, leisure parks, fashion costumes and other details also made a different shopping mall system.

Mamie Marka aimed at baby boom business opportunities, upgraded the original baby series to an independent Mamie Marka BABY brand, and increased the research and development efforts of infant children's clothing to create a colorful and colorful Baby Park. With independent brands entering the baby market, the emergence of Mamie Marka baby sent Mamie Marka a different flavor in the children's wear hall. Mamie Marka's terminal will not only be a paradise for children, but also the loveliness of the baby.

Mamie Marka takes the children's life culture as the core and takes the brand spirit of "childlike innocence, encouragement and encouragement". With the design concept of "comfort, health, fashion and environmental protection", the three styles of "classic campus, sports and leisure, outdoor fashion" are launched.

Its design inspiration mainly comes from the fashionable elements in Europe. It pays more attention to colors, styles and patterns. It also cares for children's health. The fabrics are mainly made of high quality natural fibers. They focus on the applications of moisture absorption, air permeability, softness and warmth retention.

Mamie Marka guided the market demand, introduced commodity planning, established product related data platform, and formed a fashionable product line that accords with the market demand. The product covers children, children, children, children and accessories, and fully meets the needs of children's "campus life, outdoor fashion, recreation and leisure" occasions, and sets up a distinct and unique style. At the same time, we are committed to create a high quality children's clothing that the masses of consumers can easily enjoy and are more willing to possess. We advocate the style of free collocation and create a variety of easy solutions, leading the brand new lifestyle and the colorful children's world.

Following the market information, gathering excellent brand operation team and integrating the high-end media resources in China, following the CCTV children's channel, Hunan TV, Golden Eagle cartoon, Jiajia cartoon, Beijing KAC, Fujian children's channel and Shanxi children's channel, in 2013, Mamie Marka's children's wear advertisement landed on CCTV3. It broadcasts in the golden columns of "very 6+1", "Starlight road", "Happy Dictionary", "happy start", "I want to go to Spring Festival Gala", "witness the miracle" and "open the door". It also makes full use of newspapers, magazines, networks, outdoor and other media to create a three-dimensional brand communication channel, providing powerful media support for market development, and leading the new fashion and new trend of Chinese children's wear. Mamie Marka always attached importance to the influence brought by brand communication and combined with foresight.

Taking advantage of 2013CHIC's opportunity to take part in the exhibition, Mary mermaca joined Beijing Normal University to launch the national public welfare activity "China's future star love project", taking practical action to "care for the physical and mental health of Chinese children and promote their free and happy growth". Mamie Marka will donate five consecutive years of sports clothing and articles worth more than RMB three 000 yuan in nearly a thousand schools nationwide, providing material support for all levels of schools to promote sunshine sports activities.

Through effective integration of resources, the company has opened up the fast track of brand development, continuously participated in the China International Clothing and accessories fair, and won the ten Chinese children's wear brands. Mamie Marka will take the brand operation as the core, upgrade the quality, upgrade the products, upgrade the market, upgrade the brand, and integrate the advantageous resources. We should try our best to improve the market competitiveness of the brand.

In this CHIC, apart from displaying fashionable and innovative children's clothing products, Mamie Marka also participated in the industry exchange meeting to attract more resources and capture the popular elements of the industry, so as to accumulate energy for the future brand development.