Difficulties And Opportunities Coexist In Beijing Garment Industry, Pioneering, Innovating And Accelerating Transformation

The meeting was held in Beijing clothing spin Long Yunze, executive vice president of the industry association, presided over the meeting, and Chang Qing, president of the Beijing Garment and Textile Industry Association, made a report on the work of the council. The meeting agreed to supplement Dalian Sifan Clothing Clothes & Accessories Zhou Yan, the president of the limited company, is the vice president of the association, 5 enterprises including Beijing Zhuowen Fashion Textile Co., Ltd. are the executive director units, and 5 enterprises including Beijing Toread Outdoor Products Co., Ltd. are the director units. Jing Puzhi, director of the SME Department of Beijing Municipal Commission of Economy and Information Technology, interpreted the relevant policies of the government to support the development of SMEs for garment and textile enterprises. Xu Fei, the brand director of Beijing Xiaomi Technology Co., Ltd., introduced the successful experience of enterprise brand operation, which was welcomed by the majority of directors and members.

　　 The overall economic situation is grim

Over the past year, the overall economic operation of Beijing's clothing and textile industry has been grim and difficult. Beijing's clothing and textile enterprises have blazed new trails in difficulties and accelerated transformation. The overall situation in 2013 is difficult to change fundamentally, but it is still in an important strategic opportunity period that can make great achievements.

Chang Qing pointed out: "In the past year, the overall economy of the clothing and textile industry in Beijing has been operating under a relatively severe situation and is struggling."

First, in terms of industrial scale, the main business income of 232 clothing and textile enterprises above designated size in Beijing was 22.349 billion yuan, up 3.4% year on year. Among them, the main revenue of textile enterprises was 4.934 billion yuan, a slight increase of 0.2% year on year; The main business income of clothing enterprises was 15.971 billion yuan, down 5.1% year on year; Leatherwear , fur, down jacket and shoes The main business income of Class A enterprises was 1.269 billion yuan, up 6.4% year on year.

Second, in terms of benefits, the total profit of enterprises above designated size was 1.515 billion yuan, up 10.58% year on year. Among them, the total profit of clothing and apparel enterprises was 1.262 billion yuan, down 0.9% year on year; The profit of leather, fur, down jacket and footwear enterprises was 40 million yuan, up 6% year on year.

Third, in terms of import and export, the total import and export volume of clothing and textiles in Beijing reached 4.186 billion US dollars, up 9.15% year on year. The export volume of Beijing's textiles and clothing was 2.589 billion US dollars, down 3.2% year on year, of which the export volume of clothing was 1.92 billion US dollars, down 1.87% year on year; The textile export volume was 670 million US dollars, down 7% year on year. The 20 key export enterprises completed a total export volume of US $890 million, up 2.6% year on year. The annual export volume of Beijing Zhuowen Fashion Textile Co., Ltd. has exceeded 100 million US dollars.

Fourth, in terms of market consumption, the total retail sales of clothing consumer goods in Beijing reached 71.8 billion yuan, up 7.9% year on year, accounting for 9.3% of the total retail sales of social consumer goods in Beijing.

　　 Pioneering and innovating, accelerating transformation

Evergreen introduced that Beijing garment and textile enterprises are pioneering and innovating in difficult situations and accelerating transformation. First, implement brand strategy and win market share. The company adhered to the multi brand strategy and accelerated its channel expansion. The sales of its main high-end women's wear brands, such as LANCY FROM25, MOJO S PHINE, and LIME FLARE, increased by 32%; Weikeduo gives full play to the advantages of the R&D team and its own factory, adheres to the brand's style orientation, and pays attention to the improvement of employee satisfaction; With the support of its brands such as Saist, Weishi, and Cheka Lufthansa, Saist has achieved stable growth in market sales; Veskey gives play to its unique brand positioning and strong terminal network advantages, focusing on star effect and WeChat communication.

Second, rely on technological innovation to enhance competitiveness. Tongniu Group promotes the development of enterprises by promoting scientific and technological innovation. In 2012, it applied for 2 scientific research projects, 2 patents and 2 authorized patents, and new products accounted for more than 30% of the total sales revenue; Guanghua Group vigorously promotes scientific and technological products such as wide coated fabrics with the advantages of scientific and technological innovation, and drives the overall growth of the Group.

Third, innovate the business model and open up new online channels. Many brands have carried out e-commerce business, such as Aime's "Aime Online" e-commerce has become an important means of enterprise marketing at home and abroad; Geo launched a special online version for e-commerce to accelerate the process of brand rejuvenation and achieve obvious results; Liebo, a cutting-edge fashion brand born on the Internet, has achieved an increase of 200% on the basis of rapid growth for consecutive years.

Fourth, the independent brand successfully entered the international market. Three years after Love landed in the Singapore market, it successfully entered Macao; Landi opened its store in Singapore's Sands Shopping Mall and will be launched in Macao; Dongshang's own brand down jacket is exported to more than 20 countries and regions, including Russia, and the brand is registered in 83 countries.

Fifth, pay attention to cultural construction and establish brand image. At London Fashion Week 2012, Yiwen and Exceptions jointly staged the "Landscape" Chinese fashion show; On the opening day of the London Olympic Games, Yiwen held a press conference entitled "Harmony".

　　 The situation in 2013 was mixed

For the overall situation in 2013, Changqing calmly analyzed: "The situation faced by China's economy and clothing and textile industry, the adverse situation of weak external demand, slowing domestic demand and declining profits highlighted since last year, will not change fundamentally in the short term. Difficulties from all aspects will further perplex us, and the situation is really not optimistic. But in the long run, the comprehensive improvement of people's living standards will bring new to the clothing and textile industry We are still in an important strategic opportunity period with great potential for social needs. The key is to deal with difficulties and seize opportunities. "

Chang Qing said that the more difficult the situation is, the more it is necessary to firmly grasp the strategic direction of the enterprise, focus on the cultivation of core values, rely more on the strength of the team, be good at using external effective resources, and the association should constantly improve its ability to integrate resources and provide services.

In 2013, the Beijing Garment and Textile Industry Association will take various forms to expand the market influence of Beijing brands, continue to carry out the selection activity of "Beijing's Top Ten Most Cultural and Creative Fashion Brands", launch the Beijing Brand Group Exhibition with the help of the CHIC platform, and hold the "Fashion Beijing" evening party relying on well-known enterprises in Beijing; Focusing on the cultivation and open cooperation of brand core competitiveness, we will help enterprises improve through multiple channels. We will organize study tours to the United States and South Korea, enrich and deepen the "Beijing Fashion Design Week" series activities, and organize visits and exchanges between enterprises inside and outside the industry; Broadly organize and integrate various social resources, provide multi-dimensional services for the transformation and upgrading of enterprises, carry out the docking between local enterprises and the overseas industrial base, and promote the application and docking of new materials, new processes and new technologies, provide information and channels for the optimization of the enterprise's industrial chain, and organize the training and exchange of enterprise informatization applications and e-commerce operations, Provide financing services for enterprises in need.

"We will provide better services for enterprises in the future and work hard for the development of Beijing's clothing and textile industry and the construction of the fashion capital," said Chang Qing.