A Number Of Supermarkets In Ji'nan Have Withdrawn From Famous Brands Of Socks And Socks. Their Own Brands Account For 90%.

Ginza supermarket harmony square shop, socks are more than 90% of its own brand.

"Ginza shopping plaza stores many famous brand socks out of the supermarket, many brands of socks I have never heard of, it is said that all are owned brands. The monopoly is based on the premise of damaging the interests of customers. We protest. "Recently, Ms. Lu complained about this.

What changes has taken place in the socks counter of the silver supermarket, causing customers to be so disgusted?

　　 Reporter survey:

Socks own brand accounted for 90%

"The shopping mall of Ginza square, which is located on the ground floor of Quancheng Square, has cleaned many famous brand socks out of the supermarket. For example, the men's socks and socks of branding, such as Lining, Goldlion and so on, have disappeared. The seven or eight brands of socks that I have never heard of have been heard. According to the staff, they are all the private brands of their supermarkets." "We have no objection to selling our own brand products, but we can not monopolizes our own brands," she said. Any supermarket monopoly is based on the premise of damaging the interests of customers. We protest. "On the morning of May 28th, Ms. Lu complained about the phenomenon of stocking monopoly.

Reporters at the Ginza Shopping Plaza store socks counters see that a whole row of socks are produced by a factory, only one kind of long stockings is produced in a factory in Zhuji, Zhejiang. Reporters roughly comb, men's socks have lions Barton, Jia Mei Hui, FA Xian Di, female socks have Mei Na, Jia Mei Hui and other brands, they all come from the same manufacturer - Shantou Parkson knitting. clothing Limited company. Reporters only found a Black Swan brand lady stockings at the bottom of the most obscure bottom counter, a factory in Zhuji, Zhejiang.

　　 Customers say:

Comprehensive supermarkets should not engage in monopoly.

On the morning of 29, the reporter went to the supermarket of harmony square in Ginza supermarket. During the investigation and interview of socks, underwear and towel counters, it found that the store's own brand has obvious signs and occupies more than 90% counters.

"Comprehensive supermarkets should not be monopolized. They should ensure that famous brand products have a certain share in the supermarkets, so that customers have the right to choose independently." Customer Liu said.

　　 Personnel:

Other brands have already been removed.

There is no exception in the Ginza supermarket supermarket. The staff said, "all the socks of other brands have been removed from the cabinet, and they have been withdrawn before the Spring Festival."

An aunt was quite puzzled when she picked silk stockings. She said, "these brands have never been heard, and the price is not cheap."

　 Related responses:

Customer complaints and suggestions will be considered.

On the morning of 29 am, a manager of Liu's shop in Ginza supermarket told a reporter: "our store has no independent decision on the purchase. The store will consider the customer's complaints and suggestions, and report to the superior authorities positively. "

"We will actively report to our superiors," Cui, manager of the Plaza Plaza of Ginza supermarket, said.

On the afternoon of 29, at 5:32 p.m., Mr. Sun, a manager of the supermarket Department of Ginza, received a call from our reporter. "Local sales of their own brands are cost-effective products, and the quality can be guaranteed. In addition, there are brand-name products counters in the Ginza mall, and brand socks can be bought in counters." She said she would continue to report to superior leaders and strive to give customers a satisfactory answer.

　　 La Sha group:

We were forced to withdraw.

The staff member of the Ji'nan branch of the group said, "the decision to withdraw from the cabinet is entirely a decision made by the supermarket unilaterally. Their leader informed us of the withdrawal last summer, and we have been dragging it till the end of last year."

The staff of the Sha Sha group revealed that their products had been sold in more than 30 Ginza supermarkets in the whole province, and now it is helpless to go to this step.

　　 Lawyers say:

Whether infringement is difficult to define

Guo Jianmin, a lawyer at Honghe law firm in Shandong, said that it is difficult to define the monopoly or infringement of the supermarket in terms of law, but the consumer's argument is reasonable.

From the perspective of convenience, the practice of private brand occupying the vast majority of counters does bring a lot of inconvenience to customers. The store should consider the consumer's advice from the level of good reputation. Guo lawyer said.

　　 Noun interpretation

Private brand is a commodity brand that retailers collect, collate and analyze the consumers' demand information for certain commodities, propose the design requirements of new products in terms of function, price, appearance, and so on, and choose production enterprises or self design production to add retailers' own trademarks or labels to sell merchandise brand. With the development of retail industry, the competition among different chain brands is more and more intense. In order to raise gross margin and realize differential competition, more and more enterprises are looking to the development and operation of their own brand.