You Have Armani, I Have LV, Wuhan Department Store, And I Want To Play The Leading Role In The World.

< p > in recent years, many department stores in Wuhan have been upgraded and pformed into high-end ones. Some of them have come together to introduce luxury brands and international brands. Some have built the top cosmetics kingdom in China, and some of them have been changing their faces.

In the past, some popular department stores sold in the mall were fading away.

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< p > < strong > you have Armani, I have LV < /strong > /p >

< p > > strong > department store, international famous brand < /strong > < /p >

< p > the store brand of Wuhan department store is quite different now.

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< p > today, the total number of luxury goods in the store has reached 100%, covering < a target= "_blank" href= "http://www.91se91.com/" > clothing /a, leather goods, watches and clocks, jewelry, makeup and so on. Almost all of them will enter the domestic luxury brand, including LV, HERMES, DIOR, ZEGNA, DIOR, and so on, and all of them are flagship stores.

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"P" Wanda Group also intends to build a Wanda Plaza flagship store in the middle of Han street. It claims to assemble dozens of top international luxury brands and is expected to open in 2012.

In the new world department stores and other shopping malls, you can also see Italy's Armani, PINKO, British Dunhill, Swiss barley and other top brands.

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< p > in fact, in recent years, many department stores in Wuhan have not only scrambled for luxury brands but also brought many international first-line brands to Wuhan.

The cosmetic area of the 1 floor of Wuhan Plaza is the 75 top cosmetics brands in the world, including La Mer, Yuet wood and Armani. It is known as the largest and the most high-end cosmetics area in China. There are international famous brands on the 1 floor of Qun Guang Plaza. The central department store also eliminated the original brand, leaving only two brands, including a new brand, including Zara, it and other fast fashion brands.

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< p > < strong > decoration is more and more top-notch! < /strong > /p >

< p > < strong > one square meter, the decoration fee is 60 thousand yuan < /strong > < /p >

"P > every off-season, many department stores in Wuhan will set up counters. In order to highlight the high-end image, the interior decoration of various shopping malls has become more and more beautiful in recent years.

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< p > this summer, the women's clothing area in Wuhan square changed the past forty or fifty square meter small counter marketing mode, and changed to two hundred or three hundred square meters boutique. In the new flagship store of the central department store, there was a new personality decoration. Customers could sit in the brand stores for coffee and watching TV. In the gold standard shop built by Wuhan International Plaza, the fitting room had 10 square meters, and also equipped with LCD TV.

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< p > top decoration is particularly evident in some luxury flagship stores. There are people familiar with the matter. The international standard has implemented global uniform standards for each shop's decoration and appearance design. Some require all furniture and furnishings to be uniformly produced at headquarters, and then shipped to Wuhan. Some of the decoration fees will be 60 thousand yuan per square meter.

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< p > it is understood that at present, the luxury flagship store in Jiangcheng has an area of 1500 square meters. If so, the cost of decoration will cost about 90 million yuan.

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< p > < strong > supporting more and more luxurious < /strong > < /p >

< p > < strong > eat the world food and watch the 4D movie < /strong > /p >

< p > shopping in the past is just shopping. Nowadays, we can eat, drink, play, enjoy and buy "one stop in place".

Many entertainment facilities and catering facilities in many shopping malls in Wuhan are upgrading.

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Below P, LAVAZZA, Jamica blue, Tang Cheng chef, xiangeqing, Jiangnan and other domestic and foreign top restaurants are located in shopping malls in Wuhan. In Cantonese, Wuhan Guangzhou, Han street, new world department store, group light and other shopping malls, you can find Cantonese, Sichuan, Hangzhou, Hangzhou, Thai, Korean, barbecue, Japanese, hot pot, Western food and other dishes.

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< p > > the movie theater in the mall has also been upgraded from 3D to 4D, and has also launched a parent-child cinema. The national Guangzhou has also created the first ice skating rink in Central China.

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< p > < strong > luxury consumer groups are becoming more and more popular < /strong > < /p >

< p > < strong > wage earners are also willing to buy LV < /strong > /p >

< p > Wuhan International Plaza, there are currently 120 thousand VIP customers, of whom 15% spend more than 100 thousand yuan, and spend more than 60 thousand yuan per year for about 30%. Wuhan Plaza says that nowadays there are more and more customers throwing tens of thousands of dollars, and VIP customers spend millions of yuan annually.

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"P > business introduction, these top customers include business people, private owners, high-end technology people, university teachers and so on, both Wuhan local people and foreigners.

Their shopping habits are also different from others. They are not willing to get up early. They usually go shopping after 2 p.m. or 7 p.m.

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< p > merchants also said that in addition to the "golden collar", many wage earners and young students now become high-end consumer goods. The monthly salary of three thousand or four thousand yuan will also buy GUCCI and Cartire.

"In Wuhan, you can even see people who pack buses with genuine Burberry and LV bags, or wear tods beans" a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > bicycles.

Insiders laugh.

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< p > < strong > why Wuhan department stores are keen on high-end /strong < /p >

< p > < strong > luxury goods sell year by year fire < /strong > /p >

< p > < strong > Merchants: the purchasing power of the Wuhan people is less than /strong > /p >

< p > Why do Wuhan department stores like to be high-end and top-ranking? "Because the Wuhan people have this consumption power!" yesterday, a number of business people said so.

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< p > take luxury goods as an example. Zhong Ziqin, senior manager of the Wuhan International Plaza goods department, introduced the luxury goods introduced by the first phase of Guoguang, which has an annual sales growth of at least 40%.

GUCCI Guoguang sales in the GUCCI stores in China can enter the top 10; Cartire sales increased by more than 55% last year, ranking the top five in China's stores.

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< p > according to businessmen, there were luxury brands making market adjustments. Many of them could fly to Shanghai, Hongkong, Europe and the United States to buy LV, GUCCI and so on.

"Two years ago, LV opened the first store in Wuhan along the Changjiang Avenue in Hankou, and now it has opened stores in Guoguang. This is very rare in China, and it can be seen that it is good for the Wuhan market."

Insiders analyzed.

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< p > there is another data that shows the consumption power of Wuhan people from the side.

Due to the growing popularity of luxury goods in Wuhan, there are also luxury 4S shops in the liberation Avenue and northwest lakes.

Liu Gang, a shopkeeper of luxury post care center, has introduced an annual increase of over 30% of cleaning business since the opening up. Customers once used nearly 30 bags to do the cleaning.

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< p > < strong > supermarket chain store is aggressive. < /strong > /p >

< p > < strong > expert: the store is forced to turn around < /strong > /p >

Professor P, Professor of economics and management of Wuhan University and Wu Ming Ming, director of the school of economics and management, Wuhan University, has some high-end shopping centers. On the one hand, it is related to the upgrading of Wuhan's consumption level. It is also the general trend of repositioning the shopping malls in Hong Kong.

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< p > in the past, department stores sold daily necessities, but now if they still operate ordinary department stores, they will not compete with supermarkets. If they sell ordinary household appliances, they will be difficult to match the industrial chain, Suning and Gome.

Wu said that many shopping malls are located in the core business circle, with high operating costs and willing to introduce high-end commodities with relatively high gross margins.

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< p > Wu analysis also may worry that if others upgrade, they will not keep up with others and will be inferior to others in competition.

In addition, many businesses are willing to learn management and operation experience from top brands in the process of high-end pformation.

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< p > local business people say that the upgrading of Wuhan department stores and the competition with international famous brands will help enhance the overall business taste of the city. The local business management, personnel and market mechanisms, and the quality of commercial personnel will also be upgraded comprehensively.

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