Pawnshop'S "Amoy Luxury" Has Gradually Become A New Choice For Jiangcheng'S "Chaozhou" People.

< p > with the official opening of the flagship store in Wuhan at the end of this month, Wuhan has more than 100 international famous shops.

Hermes, Chanel, LV, Gucci bags, Rolex, OMEGA watches, those luxury goods that they used to buy in the first tier cities have now been "flying into the homes of ordinary people". Jiangcheng Chaozhou people are enjoying the "luxury with love".

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Yesterday, the opening ceremony of the first luxury auction in Wuhan was opened. The reporter found that half of the luxury items came from the pawn shop's pawn products (mortgaged in the pawn shop and not yet redeemed). P

After the exhibition, these products will be filmed in the red Lane Art City in June 2nd. The starting price is only three or four of the market price.

Xu Huaqin, director of the exhibition, told reporters on the basis of years of work experience that "luxury" in the pawnshop is becoming a new choice for Jiangcheng's "Chaozhou" people.

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< p > < strong > 90% the new absolute list is cheap about 300000 < /strong > < /p >.

< p > < strong > pawnshop discount is good luxury > /strong > /p >

< p > pawn shop is a very ancient institution, but now pawn shop has renewed its youth because of its new business.

Cai Huachu, a Wuhan cultural expert, told reporters that in the past few years, most of the pawnshops were pawnshops, such as gold jewelry, antique paintings, jade and so on.

Over the past two years, apart from these traditional items, some of the international luxury goods have also become the main force of pawn products: world famous watches, famous bags, diamonds and so on are all innovative businesses.

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< p > the Black Leather Wristband, the gold border, the pointer in the watch frame slowly records the passage of time, a wrist watch lying quietly in the showcase, explaining what is low-key luxury.

Yesterday, at the auction of preview of Jiyu bridge's Rui Heng pawn shop, a Patek Philippe automatic man mechanical watch, with a starting price of 350 thousand yuan, became the leader in this luxury auction.

The staff told reporters that the watch was 95 new, and the market price of its new product was about 700 thousand yuan.

At the preview site, the reporters found that these luxury items such as name bags and watches were more interesting than traditional antique paintings and jade.

Compared with the new products, the price advantage of luxury goods sold by pawnshops is very obvious. For example, the name of the auction is the Hermes handbag with three matching gold coins, the original price is about 400000, the starting price is only 274 thousand, a LV handbag, the original price is more than 10 thousand, the starting price is only 3000 yuan, and the starting price is less than half of the market price, but the color has reached 90% or more.

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< p > it is reported that there are 278 luxury goods on display, with a total price of 10 million 530 thousand yuan, and Vacheron Constantin, Cartire, Hermes, Chanel and other luxury brands are on display.

Xu Huaqin told reporters that all of these items were mortgaged in the pawn shop and were not expired at maturity, and pawnshops were sold after consultation.

The starting price is much lower than the market price, and the lowest discount is 65% off.

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< p > for consumers, what kind of means can pawnshops ensure the authenticity of these items? Xu Huaqin explained that pawnshops had hired a very professional surveyor to check the customs when they handled these luxuries, and all these luxuries had been identified through layers, and consumers could rest assured that they could buy them.

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< p > < strong > can eliminate old goods and buy new products < /strong > < /p >.

< p > < strong > pawnshop: "pursue luxury" and move back and forth freely. < /strong > < /p >

< p > "this bag is good, though it is used, it is quite new, and the price is acceptable."

Ms Zhao, who came to "Taobao", is an absolute luxury "bag control".

Zhao told reporters that she is not only a regular customer of pawn business, but also buying luxury goods in pawn shops.

In her view, luxury has long been a symbol of quality and a special commodity with strong liquidity.

As for pawn shop, "Taobao", she has become more and more accustomed, "like shopping at the mall to buy discounted samples."

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< p > Ms. Zhao used to go shopping mall to buy luxury goods.

At the end of last year, she began to focus on luxury pawn and sales.

She not only pawned her own "luxuries" but also bought a lot of them.

Ms. Zhao said that she bought many famous brand bags, which would inevitably be dirty and even wear out for a long time, and these famous brand bags were worth a lot of money, and they would be wasted too much time.

Just after the Spring Festival this year, pawnshop opened a new business of luxury leather care. She took a LV classic old leather bag bought by pawn shop and became the early adopters of the business.

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Ms. P is also a VIP client in the pawn shop. She made a simple account to reporters. In recent years, she has bought six million and seven hundred thousand luxury items, including jadeite jade, gold and watches.

The most expensive one has spent more than a hundred thousand to purchase a list.

Ms. Peng said that the main reason for the "Taobao" here is good quality and low price. Recently, a Rolex watch purchased in her pawn shop has spent more than 20 thousand yuan, less than half of the price of the counter, but its color has reached 90%.

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< p > "the first choice for me to buy luxury goods is pawn shop. If there is no satisfaction, I will go to the mall again."

Ms. Peng said he would go to the pawn shop for an average of one or two months to see if there were any new products.

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< p > Xu Huaqin introduction, data show that Wuhan has officially entered the era of luxury sales.

Take Wuhan International Plaza as an example, sales of luxury goods reached 4 billion yuan last year.

Driven by this upsurge, the "tide man" with limited income began to walk into the pawn shop "Taobao", because the fashion and luxury pawn category here is mainly the international first-line brand, but the price is only 30% to 40% of the market price.

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< p > the expansion of new business has also led to an increase in the number of pawnshops in our province.

The reporter learned from the Ministry of Commerce, this year, some cities in our province have raised the threshold of the registered capital of the new code, from the original 35 million yuan "jump" to 50 million.

But this still can not stop the enthusiasm of investors. In this year, 25 new pawnshops will be opened in our province, of which 7 are in Wuhan.

The industry believes that the domestic circulation of luxury goods is not perfect. In many countries, there are many stores that specialize in luxury goods.

At present, pawn shops play a good role in the "middle role", and many investors are looking at this piece of cake.

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< p > Wuhan pawnshop association responsible person said that fashion luxury pawn from scratch, now occupies 35% of the market share of pawn products.

Reporters yesterday visited the pawnshop, the pawn shop and other pawnshops, most of which accepted the luxury pawn and sales business.

Staff members said that if they bought the luxury goods they would provide regular bills, but they would not provide original purchase bills.

However, buying luxury items such as name bags, diamonds and other pawnshops can provide later free care.

However, if there is any damage to be repaired, additional payment is required.

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< p > Cai Huachu has been paying close attention to the development of pawn shops in Wuhan in recent years.

He said that most of the people who buy luxury goods are white collar workers. Many of them have special preferences for famous brands.

When demand and consumption capacity do not match, luxury goods satisfy their consumption demand to a certain extent.

The idea of "everything needs to buy new" and "new things have quality assurance to have face" is fading away from the brain of "Chaozhou" people.

For many ordinary "entry" players, it is also a good choice to go to Taobao in pawn business.

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< p > for consumers, Cai Huachu suggests that we must first select more pawnshops that have more sources of tourists and more reputable ones; secondly, we should have a certain ability to identify ourselves, or we can bring knowledgeable friends when we buy them; when we see luxury goods in pawnshops, we should not be impatient and consult for market prices after detailed consultation.

People in the industry also said that when buying products, they must ask for bills to check their quality.

After all, pawn shops are not special counters, there is a certain gap in after-sale services, so buying cheap names is still necessary.

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