Entity Retail Is Affected By Online Shopping Market Or New Blue Ocean.

< p > under the overall economic slowdown, coupled with the rapid rise in operating costs such as human resources and rents, the profitability of Guangdong's top 50 enterprises in the chain has been declining.

Yesterday, the Guangdong chain operation association released the analysis report of the 50 Guangdong chain in 2012. The reporter learned from the report that the average net profit margin of the 15 listed companies in the top 50 of the Guangdong chain was only 7.7%, down 0.6 percentage points from the previous year.

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< p > report shows that Huarun Wanjia, WAL-MART, BELLE international once again won the top 50 in Guangdong chain.

Among them, Huarun ranked first in 94 billion 100 million yuan, and WAL-MART ranked second. Last year, its sales volume was 61 billion 351 million 650 thousand yuan and third Belle International Holdings Ltd. Last year, the total sales volume was 32 billion 859 million yuan.

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< p > according to the introduction, the total sales volume of Guangdong's top 50 chain enterprises reached 359 billion 900 million yuan last year, up 14% from the 50 sales scale of last year.

The total number of stores reached 52442, up 19.1% from the 50 stores in the previous year.

The lowest total sales of the top 50 companies were 559 million 750 thousand yuan, an increase of 20% over the previous year.

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< p > "in 2012, the sales scale of the fifty largest chain enterprises grew by 0.3 percentage points over the same period of the whole province, mainly due to the slow development of large supermarkets and department stores."

Fan Feifei, Deputy Secretary General of Guangdong chain operation association, analyzed.

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< p > reporter learned from the above report yesterday that, due to the domestic economic slowdown, the Guangdong chain top 50 has a slow growth in operating revenue, while human and rentals and other business costs have risen rapidly, and the profitability of enterprises has been declining.

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< p > according to the report, in 2012, 15 chain listed enterprises achieved operating income of 97 billion 600 million yuan, an increase of 10.1% over the same period last year.

The overall size of the fifty strong enterprises is 2.2 percentage points faster than that of the chain.

The average net profit margin of the 15 listed companies was only 7.7%, down 0.6 percentage points from the previous year.

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< p > reporter found that in the case of the impact of solid retail, growth is weak, the online shopping market has become a new blue sea for many chain enterprises to rush ahead.

According to the above report, 30 of the top fifty chain enterprises have launched online sales business, an increase of 2 over the previous year.

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