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    "Three" Twists And Turns Business History Dissatisfaction With The Status Quo, Create Passion

    2013/7/20 10:36:00 50

    Entrepreneurial ExperienceEntrepreneurial LifeEntrepreneurship After "80"

    < p > he is an ordinary ordinary person. Typical "post-80s" have successively started their business three times, repeatedly defeated and defeated repeatedly, and fought repeatedly and failed. Finally, they made a slight appearance in the third pioneering work, and registered their own company and brand "Jeepfeixia/ Jeep Fei Xia". But he believed that with the small profits and quick turnover mode, they would have more and more customers willing to cooperate for a long time.

    He felt that life is to live out its own characteristics and not to follow the same rules, just like "the misfortunes of the world are the same, and everyone's happiness is different."

    He feels that everyone is the same on the road of entrepreneurship. Only by making people grow mentally different, he wants to share his entrepreneurial experience with everyone.

    < /p >


    P after he graduated from technical school, he went to work in the "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "factory" from his technical school. Starting from the ordinary parking space, the "professional ethics" course taught in the technical school made him very strict in checking the product quality, because the factory usually paid more attention to the output, so his wages in the ordinary parking spaces were the lowest.

    Because his strict requirements for quality make him more suitable for car version. Later he didn't want to stop at the parking space and went to learn costume design. But he was very manly at that time. He simply couldn't find clothes design related work. Maybe he was designing this more suitable for the feminization. He had to continue his original work, but he had never given up the idea of doing his own business in his mind, and he could not ruin his dream so easily.

    < /p >


    < p > dream is the most beautiful snow lotus on the edge of the cliff. In order to defend his ideal, he chose to start his own business.

    In order to realize his dream of starting an undertaking, he did his best to spare no effort. Because his youth was full of energy and the problem was not comprehensive, his first venture ended easily with the result of paying fifty thousand yuan.

    It is inevitable for family members to complain and not understand, and his communication and interpretation do not work at all. Anyway, no matter how the world abandons him, he must be strong enough to live for his dream.

    Failure is also a kind of rare experience and experience. He can make his generation in the early years of 20 to be proud of himself.

    < /p >


    < p > because of his first experience, he was cautious, meticulous and thoughtful when he started his second business.

    Because of the rapid development of the Internet, more and more people are aware of online shopping.

    At the beginning of the business, choosing the most popular Taobao shop and opening up the store with the most influential reputation, it has just started to work as a part-time seller in order to save money as much as possible, looking for the source of women's clothing online, from consignment to distribution, then to the wholesale market and buying and selling together, which has changed a lot of sources, and everything is done by itself because of taking pictures and beautifying the picture. There is a limit to one's energy. He can't do everything in detail, especially the huge amount of information on the Internet. When consumers are faced with various temptations, beautiful pictures become the most important attraction factor. Just now, graphic design is his fatal wound, so this directly affects the sales volume. He has to aim.

    At the same time, due to the defects of consignment sales and frequent replacement of goods, the three drill shops that he had made very difficult to meet had encountered development bottlenecks. At that time, these aspects of registration companies were not so convenient now. When they did not think of a better development direction, they were forced to suspend their business for a year. In order to earn their living, he went to work in other companies, and his second pioneering work ended like this.

    Although he did not lose money, he did not make any profit. However, he had gained valuable experience in management and exercised his determination to become more and more brave.

    {page_break} < /p >


    He has also been depressed after the failure of the two p venture. He has made a deep reflection and summed up many experiences and lessons. He wondered why his two businesses failed. Besides the mental immaturity and lack of experience, the most important thing is that there is no stable source of goods. Frequent replacement of brands without loyal customers will only allow customers to come and go. The brand of agents can only earn a small price difference, and the quality of products can not get any protection. There will be no great development. Only by registering their own companies and brands can they grow bigger and stronger.

    In addition, he decided to change the direction of his business, replacing men's clothes with women's wear.

    Although women's wardrobe is always less than a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, but compared to women's clothing competition pressure will be greater, although men's purchasing power is not as strong as women's clothing, but men will be more straightforward and direct when consuming, so long as his product price is fair and cost-effective, it will definitely cultivate a lot of loyal customers.

    < /p >


    < p > he has made plans for himself and his future and has considered it for a long time. He has finally decided to take the development mode of combining network wholesale with retail.

    But at the beginning, we could only find factories to buy goods. Although we had made a good start, the sales volume was also good, but the profit was too limited, because the quantity of initial purchase was not large, and the cost was naturally high.

    In 2013, he felt that all the conditions were basically mature. He decided to start making his own brand products, registered trademarks, and looked for factories to produce a complete set of garment accessories.

    Although I felt very well prepared at the beginning, when he really worked, he still felt very tired. He had to look for fabric and accessories, and find a processing plant. After the product came out, he had to find a professional company to take pictures. This also made the summer clothing production late, and when he found the factory to do the shipment, the shop flow failed again.

    After that, he now has more time to make market decisions. At present, he is looking for factories to produce autumn clothes, and soon there will be autumn sales on sale.

    Because the brand is not sold in Tmall, so it can not enter the brand and supplier temporarily. However, it is only a matter of time before it is settled in the future.

    < /p >


    < p > think of his three tortuous "a href=" http://sjfzxm.com//business/ "entrepreneurial experience < /a >, and then think of his family's initial understanding and support, especially when he saw that last year's winter sales volume was really good and the e-commerce environment was getting better and more popular. Family members often saw the news that the government strongly supported the report of the e-commerce industry, and it was very bright to see clearly that the industry he was engaged in, so he began to fully support him in doing the e-business. During this period, he paid a lot of hardships and tears.

    Although there were many disappointments in the middle, he never thought of giving up, because electronic commerce is the trend of the times. Although his entrepreneurial path is full of frustrations and hardships, he has to fight again and again. In order to dream, he must stick to it, because he is a "post-80s" who is ambitious, does not satisfy the current situation and has entrepreneurial passion. "/p".

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