Carry Out Scientific Channel Planning And Design And Strengthen Channel Diagnosis

（1） Scientific channel planning and design

How do you position your brand? You need to position your channel according to the brand positioning. Healthy channels tend to have more sales force than large and empty channels. Some enterprises blindly pursue the number of terminals, and the gains outweigh the losses.

We now emphasize the combination of advertising and sales, the close combination of advertising and sales separated from sales, the concentration of products, manpower and terminals, and the rapid formation of strong sales momentum. The root of this practice is also in the enterprise's channel planning and design. Tang Wanxin said: "Planning without planning is nonsense". The operating terminal management platform is targeted to solve the enterprise's terminal problems.

（2） Strengthen channel diagnosis

After diagnosis, the enterprise's planning is a planned planning. After diagnosis, the problem of the channel will be seen more clearly and accurately, so as to find the root cause of the problem.

Therefore, as a highly liquid clothing For example, it is critical to always feel the pulse for the channel, and find and deal with all kinds of problems in a timely manner. Many enterprises still lack effective management measures for terminals. If conditions permit, please consult some planning companies for regular diagnosis. The impact of channel defects on the market is often huge, which can easily lead to a vicious circle and even fatal consequences. Timely diagnosis and discovery can effectively prevent and treat.

（3） Strengthen channel governance

There must be firm means to manage channels, and dealers who violate the system cannot be condoned, or they will be made worse. For example, bar code management or special treatment of products can help prevent goods from fleeing, unify the price of products nationwide, agree on the minimum discount range, and resolutely punish those who violate the company's price policy, which can change the channel price system.