Differentiation Of Textile Equipment Industry To Achieve Adverse Market Growth

< p > at present, the a target= "_blank" href= "http://www.91se91.com/" > textile < /a > industry has entered the annual production off-season, and the start-up rate of enterprises has dropped significantly.

Many a href= "http://www.91se91.com/news/index_c.asp" > textile machinery enterprises < /a > reflect that since June, orders have been reduced, and the most profound experience is equipment manufacturers.

< /p >

< p > < strong > focus on overseas markets < /strong > /p >

< p > with the continuous rise of the cost of production factors such as hydropower, labor and so on, the overall development of the textile industry has been slow.

< /p >

< p > many people responsible for textile equipment manufacturing enterprises in the interview reflect that the root cause of the sluggish sales of products lies in the fact that the downstream enterprises are short of capacity and lack of demand, and the bottleneck of insufficient demand lies in the upside down of cotton prices and import and export yarn prices.

< /p >

< p > whether it is a textile enterprise or a spinning manufacturer, it is generally accepted that the current situation of the domestic textile industry is unlikely to change in the short term.

In order to get rid of difficulties, many powerful enterprises have turned their eyes to overseas markets.

At the same time, many foreign customers have pferred orders to countries and regions with lower labor costs, such as Vietnam and Thailand.

< /p >

< p > early August, < a href= "http://www.91se91.com/news/" > Lu Tai textile > /a > released a $2 million investment in the us to establish a wholly owned subsidiary, mainly engaged in market research, new product promotion and customer relationship maintenance decisions.

< /p >

Under the current circumstances, Shaoxing foreign trade enterprises have also actively changed their previous "wait for the rabbit" business model, take the initiative to attack, in order to get the latest customers to express the larger samples to customers, and strive to win customers in time and service.

At the same time, the foreign trade company also took part in various textile fabrics exhibition, understood the market situation through the exhibition, grasped the fashion and ensured the foreign trade order.

< /p >

< p > the recession of textile enterprises doomed the textile equipment to be independent. Many textile equipment enterprises have the same feelings and ideas as textile enterprises.

For example, in the first half of this year, the total export sales volume of Shanghai Far East comprehensive branch company increased by 22% over the same period last year.

Yang Chongming, chairman of Chongqing Golden Cat Corporation, told reporters that the export volume of Golden Cat Corporation has accounted for 25% of the company's sales in the first half of this year, and the delivery value of exports increased by 12.76% over the same period last year.

< /p >

< p > < strong > innovation is still the main theme of development: < /strong > /p >

< p > the more depressed the market is, the harder it is for the enterprise to work hard.

Yang Chongming, chairman of Chongqing Golden Cat Corporation, told reporters that in addition to innovation, enterprises have no better way out of the current situation.

Liu Feng, Minister of marketing of Qingdao textile machinery needle clothing company, has also expressed a similar view: "in the face of severe market economic situation, enterprises should make great efforts to cultivate their independent innovation ability, develop products targeted, reduce the competition of homogeneous products, and upgrade the technological level of products through the comprehensive upgrading of core technologies to occupy the market."

< /p >

< p > many people in the industry believe that in the situation of the domestic textile industry is still grim, the adjustment and pformation of textile enterprises will be further deepened so as to meet the needs of textile enterprises upgrading, adapting to the needs of intensification and automation, and the textile equipment products that can effectively enhance the production efficiency of enterprises will still have a good market prospect.

< /p >

< p > in order to reverse the decline in the efficiency of textile enterprises and reduce orders, Shaanxi's a href= "http://www.91se91.com" > Changling textile < /a > Mechatronics Technology Co., Ltd. improves production efficiency by means of research and management innovation such as improving the development of new products and improving technology; strengthening technological improvement in line with the quality problems of online products; at the same time, strengthening the echelon construction of the company's technical ranks as the focus of the work, expanding the technological cooperation with the scientific research institutes, enhancing the ability of scientific and technological innovation, and realizing the breakthroughs in key technologies of key projects.

Xue Dongquan, general manager of the company, said that at present, the company focuses on the research and development of products, including cotton fiber tester, foreign fiber cleaning machine, automatic heating system and so on. In the future, the company will further strengthen the control of new product development process, and further shorten the product maturity cycle.

< /p >

< p > in view of the wide market demand of the heald frame industry, the large number of production enterprises, the fierce competition in the industry, the easy imitation of products and the uneven level, etc., Shanghai Textile Co., Ltd. has also strengthened its independent innovation work, positioning the high-speed, wide, high-intensity, low-noise, new structure heald frame as the new product development target of the company.

< /p >

< p > < strong > differentiation to achieve an adverse market growth < /strong > /p >

"P > > many a href=" http://www.91se91.com "> textile equipment < /a > industry leaders believe that the textile machinery and equipment industry is facing major adjustment, restructuring and elimination. As time goes on, the polarization of the industry will become more obvious. If enterprises want to win in the competition, they should make more efforts in product differentiation.

< /p >

< p > in order to meet the challenge, Chongqing Golden Cat Corporation has invested about 5000000 yuan in recent years to increase equipment pformation, using alloy steel and bearing steel materials to produce steel collars, changing the past single traditional and backward processing technology, and realizing the process reengineering of steel collar production.

In particular, since last year, the company has introduced a high-precision bearing steel collar. The new composite surface treatment technology has been used to realize the matching of the steel collar and the BS (sapphire) traveller.

This new product has now been the first choice for many high-end customers to replace imported products.

Due to the improvement of some key technical indicators, the consistency, steadiness and reliability of the steel collar at high speed operation have been significantly improved, thus greatly reducing the yarn breakage and Mao Yu.

< /p >

< p > Yang Chongming told reporters: "the sales of these new steel collar have doubled and doubled in the first half of this year, and have promoted the improvement of the whole steel collar product.

In the downturn of the industry, the sales revenue of the company's steel collar increased by 15% compared to the same period last year, of which the proportion of new steel collar increased from 11% last year to 23%. It is expected that the second half of this year will show a larger growth trend.

< /p >

Jiang Yaowu, general manager of Haimen Jinsha needle Clothing Co., Ltd., also expressed similar views. He said that as the downstream cotton spinning enterprises had not shown any signs of improvement, it was somewhat unrealistic to expect the pick-up order for cotton spinning to rise significantly. P

At present, the company mainly focuses on non-woven clothing.

He believes that with the growth of demand for filter cloth in the environmental protection industry, the demand for card clothing, which is mainly used to produce filter cloth, should increase significantly.

< /p >