Taobao Entrepreneurship Looks Easier To Do.

< p > for this purpose, Xiu Xi Yi, chairman of the Dongguan Association of electronic commerce, pointed out in an interview with Nanfang Daily reporters that the current e-commerce environment is no longer the era of "barefoot afraid of shoes". "Those who are competing with university entrepreneurs are some experienced, capital and technical teams. Their advantages are obviously higher than those of new people who want to start learning from data analysis, membership management, marketing promotion and so on."

He believes that the choice of e-commerce business is best to accumulate relevant knowledge and resources.

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< p > < strong > "young people Taobao venture into three misunderstandings."

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< p > compared to other independent business mall websites, mobile Internet and other business start-up areas, Taobao has a lower threshold and more attractive business threshold.

For most young people in Dongguan, their business venture will give priority to Taobao.

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< p > 2012, the total volume of pactions between Taobao and Tmall exceeded 1 trillion yuan, equivalent to the total volume of pactions between EBay and Amazon, equivalent to 2% of the national GDP in 2011.

Only during last year's "double eleven" period, Alipay's turnover reached 19 billion 100 million yuan, of which Tmall accounted for 15 billion yuan.

In recent years, the "counterattack Legends" of the grassroots entrepreneurs of the Amoy brand have been widely disseminated, and many of the grassroots around them have actually won the first pot of gold through Taobao's pioneering work, which has made more and more young people believe in Taobao entrepreneurship.

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< p > < strong > is Taobao pioneering really as beautiful as it looks? < /strong > < /p >

P, an insider who asked not to be named, told reporters that many young people have three misconceptions about Taobao's entrepreneurship.

The first mistake is that Taobao stores are very profitable.

As a matter of fact, many famous Taobao shops are full of money, and many shops do not make money or even lose money.

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< p > second misunderstanding is that young people think Taobao shop is very low cost.

Indeed, anyone who has an identity card and a net silver is able to open a store after 1000 yuan deposit.

But if we want to run Taobao shop well, we should spend money on labor, photography, inventory, promotion and product packaging.

If an entrepreneur chooses to open a cat store, then only the deposit and technical service fee will be 110 thousand to 160 thousand yuan per year.

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< p > misunderstanding three, many people think that Taobao entrepreneurship can be very easy to stay indoors.

In fact, running Taobao store is a very hard job.

Practitioners should not only live long enough to learn, but also have to sleep late and get up early.

In the industry rankings of China's "sudden death rate" circulated on the Internet today, Taobao shopkeepers were ranked third among the ten most vulnerable to sudden death.

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Jeky, who resigned from high paying jobs many years ago to join Taobao venture, recalled that after contacting Taobao, he found Taobao not only profitable but also interesting. P

In recent years, he has sold U disk, clothing and notebook computers online, and has opened physical stalls in Humen.

Now Jeky runs a Tmall women's shop with an annual turnover of tens of thousands of yuan.

Jeky regrets that the biggest difference between making Taobao and the past is that traffic is becoming more and more expensive. In 2008, as long as the product was put on the ground and it was put on the Internet, many people would buy it, and these are free traffic.

Now, half of the shops in Xiaoli store are paying for the purchase of tools such as "through train" and "Diamond booth".

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