Different Skills Enrich Different Clothing Store Display

For the present clothing Shop marketing, not only need to rely on the clothing salesman's speech, but also through certain display skills to highlight. Clothes & Accessories All kinds of characteristics are to let customers see the sparkle and make them heartbeat and impulse to buy. In today's clothing display, the flexible application of decoration and color has greatly enriched the effect of display. Next, Xiaobian introduces various display skills of all kinds of clothing stores, hoping that it will help everyone.

　　 Fashion store

The concept of fashion clothing is very extensive, and it can involve all clothing and accessories, and it emphasizes the symbolic meaning of fashion more than the fashion concept, and emphasizes the performance in practice. Fashion clothing often uses a certain or a few popular elements to design such as colors, styles, fabrics, etc., so that the fashion features of clothes are very prominent. Because the life cycle of fashion clothing is short, most of them are clothing with medium or high grade, so it is suitable for multi brand combination operation in marketing.

　　 Upscale women's wear shop

High grade women's clothing generally refers to the senior garment, as the representative, emphasizes the design creativity, in the management. Designer Brand oriented high-end clothing. The high-end women's clothing has incorporated considerable innovative consciousness and aesthetic elements in modeling, material selection and production, paying more attention to cultural taste and connotation. In the use of occasions and purposes, high-end women's clothing embodies a need for social etiquette in civilized society, and puts more emphasis on the status and identity of the wearer. Because of its high price and special market positioning, high-end women's clothing is also different from other categories of clothing in marketing, usually in the form of exclusive stores. The VMD design of high-end women's clothing stores should be comparable to the pursuit of taste and personality, and in general sense and artistic atmosphere.

　　 Men's clothing store

In a strict sense, men's clothing does not refer to men's clothing, but refers to formal dress and formal dress. With the gradual change of clothing concept, the category involved has been expanded, but it is still limited to social and business costumes. Men's clothing is relatively simple in form, but characterized by excellent workmanship and exquisite science, it is suitable for brand management. Therefore, there is "men's wear cards, ladies wear wear" one said. The VMD strategy of men's clothing store must emphasize the common characteristics of the clothing category and display the brand's personality style and image characteristics.

　　 Casual wear shop

As the concept of dress tends to be more natural, independent and free, casual clothes have become a large category, and there are many categories such as sports and leisure, business and leisure, home and leisure. Casual clothes, no matter in style, material and color, reflect the characteristics of relaxed, casual and free. Casual clothing has strong applicability and large market space, so it is suitable for operation as a popular brand, and is more common in chain operation. In the design of VMD, casual clothing can be very flexible and free, so that it can complement each other's clothing characteristics. The atmosphere in the shop must be relaxed and casual.

　　 Sportswear shop

People wear sportswear not only for the needs of sports activities, but also for their physical and mental health, courage and undaunted spirit. Sportswear is also suitable for brand management. In fact, sportswear has many famous and even top brands, such as Nike (NIKE). Sportsmanship's VMD program focuses on sports spirit, human transcendence and heroism.

　　 Ladies underwear store

Underwear is a kind of personalized clothing, used for private personal living space, and also a personalized garment, which requires the wearer to be highly fit in body and character. Because underwear is close to the human body, it is very demanding for workmanship, materials and styles. Because women's underwear is an important category, special brand management should be adopted to attract customers with brand image and excellent quality. When underwear is displayed, the display of product quality and fabric and style is the key point.

　　 Children's wear shop

The concept of children's clothing in broad sense includes children's clothing from all stages of infant clothing to juvenile clothing, but the general rule is that the fabric is soft, the style is loose, the colors are bright, and the designs are lively and interesting. Children's clothing is the most popular commodity, and the mode of operation can be varied. When carrying out the operation of children's clothing stores, the most important thing is to consider the psychological characteristics of the small customers. We should use a wide open space to attract children's attention and create a cheerful shopping environment. In addition, fresh toys and a mini light field often play a good role.