Exclusive Interview With Shanxi Xiaoyi Purple Delight Clothing Store Zhang Zhang Writes A Graceful Life With A Dedicated Heart.

The P brand was founded in 1999. It is one of the famous brands of women's clothing in China.

Shulan's women's clothing has hundreds of outlets throughout the country.

Xiaoyi, Shanxi, has a population of 440 thousand and only about 100 thousand of the urban population.

Zhang Aimin's shop has only 6 employees including himself. Why is a dealer in a small city named "2012~2013 hundred dealers"? The reporter interviewed Zhang Ai, general manager of the clothing store named purple delight, explaining the uniqueness of the store.

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< p > from the interview, we can see that Zhang Aimin has the unique charm of traditional Chinese women, amiable, Wen Wan virtuous, yet independent personality, elegant and independent.

As to why we choose to sell the brand of "Shu Lang", she said, "the meaning of" Shu Lang "is" relaxed and bright ", which is intended to show the eternal charm of women. At the same time, the enterprise culture of Shu Lang is" sunshine woman, Shu Lang life ", which coincides with my outlook on life.

The simple comfortable style and proper color matching of Zhang Aimin's professional women's dress are the most favorite styles of Zhang Aimin's clothing. Choosing a women's clothing store with a national excellent brand is her dream of loving beauty.

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< p > < strong > customer first service wholeheartedly < /strong > /p >

< p > < < a href= > http://www.91se91.com/ > > dress > /a > industry to new 100 dealers in the country. After 13 years of Zhang Aimin, she gradually realized: "consumer shopping is more and more rational. Moreover, in view of the craziness of online shopping, the market is becoming more and more pparent, and terminal stores are becoming more and more difficult to do.

I think that if an enterprise wants to get better development, it must constantly optimize its service level and satisfy consumers. "

As a female entrepreneur and leader, it is easy to imagine the difficulties encountered in the process of developing and running a business. But because of women, she is full of attentive care and thoughtfulness, whether for customers or employees.

Zhang Aimin said, "indeed, my employees say that our shop is full of" human touch ".

Of course, this "human touch" is not limited to employees, and treats all customers as "always".

Stores often encounter some customers who do not intend to buy clothes, but are always trying to dress them with interest.

Zhang Aimin not only has no complaints about it, but also provides the best service to customers from beginning to end.

"Some customers try two times to buy clothes, but some customers will try to wear them for more than ten times. In the face of such customers, we will always be as enthusiastic and considerate as customers who are in the shop for the first time.

Because this is also in the word "word-of-mouth", a long time, these customers did not buy at the beginning will bring her friends over, and will tell friends here clothes can be "casually try", so also made for us free advertising, a few times down, there will always be business pactions.

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< p > facing the customers directly, besides Zhang Aimin himself, there are other employees. If you want your employees to be as enthusiastic and considerate as your customers, you should not only set an example by yourself, but also do what is required in the regulations, and the most important thing is: "what kind of attitude the boss uses to treat employees, employees will use the same attitude to face customers."

This is also the experience of her ten years of opening a shop. In her view, there are some stores that, though on the surface, have been hospitable and hospitable, but when meeting inside, the boss will "put on a face" to a salesperson who does not sell well, which leads to the "smelly face" of a shop assistant when customers try not to buy it.

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< p > < strong > cultural innovation is turning point into gold > /strong > /p >

< p > with all the < a href= "http://www.91se91.com/pioneer/" > dealer < /a >, Zhang Aimin will classify the goods according to the < a href= "http://www.91se91.com/news/index_f.asp" > "/a" and the color when selecting the goods, because her main customer group is the 30 year old woman between the age of ~55, so when she chooses the goods, 60% is classic, 20% is the embellishment, only about 10%.

In this way, we can make use of embellishment and special funds to attract different crowds, and also guarantee the sales volume of major commodities.

"To grasp the pulse of the market is to grasp the taste of fashion.

The trick of choosing goods is to stick to the style and add some proper features. It is also the combination of inheritance and fashion, so that the old customers can't feel the goods of your goods. "

She said.

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< p > Xiaoyi is a small city. In the process of selling, Zhang Aimin often meets some customers who don't even have the most basic bow tie method. She deeply feels that it is her purpose to provide customers with unique taste, but before that, it is even more important to teach customers how to dress up.

In order to realistically realize this idea and improve her ability in aesthetics and collocation, she not only studied the sales management major of Nankai University, but also went to the Beijing elegant and quiet School of image management to learn art and art courses at her own expense. During the learning process, she bought more teaching materials and practical tools, so the last month's cost of learning and living had spent nearly 50 thousand yuan, but she felt very valuable.

She described her learning state as "hungry and thirsty", not only learned the professional knowledge she needed most, but most importantly, through this study, Zhang Aimin found a new development direction of purple delight clothing store: the use of culture to carry out the innovation of clothing business.

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< p > she takes the "cultural innovation" as the breakthrough point, sets the store's two floor as "Purple delight image space", carries out the irregular training and lectures for the members, starts from the aspects of each person's color (skin and cold), shape (shape characteristics), quality (body sense) and so on, and combines with the professional knowledge of the brand clothing, so as to teach the customers how to choose the appropriate color and style clothes according to their own image. Besides, she also starts from the hairstyle, the shape and so on, helps the customer optimize her image, and promotes the customers' aesthetic and taste in an all-round way.

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< p > her "a href=" http://www.91se91.com/pioneer/ "new" /a "won the unanimous praise from customers and sulang.

In the city of Xiaoyi, because of her own image course, her fame in the city is becoming more and more famous. She is constantly being talked about by people. She often gets caught up in the street by being unfamiliar with people. "You are the teacher who set up an image course. I heard others say that your course is excellent. When is the next course?"

At the same time, she also heard about her story, calling on the company and other terminal stores to learn this sales innovation mode.

It can be said that Zhang Aimin not only found a new way of development for his shop, but also found a new direction for the development of shlang brand.

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