Marketing Plan, How To Grasp The Key Points
< p > the story of three young people going to school, dreaming, picking up a girl, fighting and starting a business, sounds very simple. Such a plot may happen to everyone. Why is the Chinese partner on fire? < /p >
< p > similar to "Youth", but it is more real. The story itself is based on real life. From the perspective of the struggle between young people and the changes of the times, the story of "three silly" is a little hot and a two life story.
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< p > accurate insight into the consumer and social environment has contributed to the success of the Chinese partner, and has been firmly seized by several < a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx" > key words < /a >: little people, youth, memories, struggles, dreams, and successes.
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< p > < strong > insight into human emotions < /strong > /p >
< p > over the past few years, the movie market has started a small and fresh movie craze. "Lovelorn 33 days" and "those years" to "Youth" in the preceding period, the consumers gradually changed from dull to repercussion, and youth stories always surround the desperate love between men and women. The feelings between men and women are indeed the main characters of youth, but they are by no means the only ones.
The producers of the film have seen this point. People cherish the memory of carefree friendship for the two brothers. When entering the society, busy, competitive, pressure, contradictions and other factors interfere, friendship is no longer simply alienated.
In the process of growing up, we always go through the pition from the "inclusive" to the "responsible" role. There are many simple feelings lost, but often read.
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< p > insight should come from consumers, and then to < a href= "http://www.91se91.com/news/index_q.asp" > consumer < /a >.
Chinese partner is an inspiring story between three men who persists in persistence and stubbornness, and the audience shares it with empathy.
It is a recollection of life after 60 and 70, and also a blueprint for the 80 and 90's dream of success.
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< p > "woodlouse school": eager to be recognized and self value rising. < /p >
< p > Turtles: having higher education, hoping to excavate oneself and seek the direction of life < /p >
< p > "indignant" faction: unwilling to be mediocre, eager to succeed, realizing the ideal of life < /p >
< p > they were born in 60, 70 and 80s. They worked in the skyscrapers of the city and the streets and lanes. They had struggled or worked hard, dreamed of dreams and wanted to achieve and achieve their lives. No matter what role they played, they could find their own shadow from "Chinese partner".
Whether they are in the memory or going to experience, they are the audience of the movie! < /p >
< p > < strong > insight into the social environment < /strong > /p >
< p > since the new central leadership group took office, as an advertiser, she had to know a word "< a href=" http://sjfzxm.com/DESIGN/designer/index.asp > Chinese dream < /a >.
The release of "China partner" has the social background of "China dream".
The dream of countless Chinese people converged into the "China dream" movie, and finally played the images of Ma Yun, Zhang Zhaoyang, Li Kaifu, Wang Shi, Yu Minhong, Yang Lan and others, representing their successful and colorful life, and they interpreted the "Chinese dream".
At the end of the film, "I love my country!" also caters to the background of the times. The theme of the film fits the national conditions, the root is Miao Hong, complies with the trend of the mainstream media, and attracts a large number of media to follow the trend of "Chinese partner" report! < /p >
< p > besides, the background of the story is worth mentioning.
Peter Chan has always wanted to make a Chinese inspirational movie. I heard that he wanted to shoot Ma Yun first. But finally, considering the difficulty and complexity, he gave up and studied the story of New Oriental. Indeed, the story of the three protagonists and Yu Minhong, Xu Qiang and Xu Xiaoping did not match 100% of the story. Many of them were completely wrong.
But no matter what the impressions of the three founders are, the three words of "New Oriental" are one of the best signboards. China's 80 or even post-90s generation is not justified in saying that there is no emotion or emotion in the three words of "New Oriental".
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< p > finally, the publisher of the Chinese partner also cleverly sold the success of "Youth" to re marketing "ride to youth" to get out of the "Youth" youth campus, that is, facing the reality of "Chinese partner". "Youth" is more attractive to female audiences. "Chinese partner" will build itself into a male version of "Youth", forming a counter attack of cock wire; the two or even many bridges are interrelated.
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