Ningbo Garment Industry To Upgrade Its Industrial Structure And Retain Creative Talents

< p > in recent years, the Ningbo municipal government has done a lot of work in the process of introducing design talents. Therefore, how to introduce and retain young designers and promote the transformation of industrial structure has been interviewed by the Secretary General of the Organizing Committee and Zhou Xueming, vice chairman of the Ningbo economic and information Committee. < /p >
< p > reporter: during this year's Ningbo international a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" festival, the organizers will organize the 2013 China new star a target= "_blank" href= "target=" > designer "< > > into Ningbo series activities. At present, what stage is this activity going to prepare? Please disclose the latest progress. < /p >
< p > Zhou Xueming: 2013 China's new a href= "http://www.91se91.com/news/index_c.asp" > designer < /a > enters Ningbo series activities. 18 outstanding young Chinese designers will sign up for fashion publishing and docking. The dynamic show will be released for two days, totaling 15 games, including 11 women's wear and 500 costumes. < /p >
< p > at present, the main activity plan has been determined, and is entering the implementation link of specific details. This year, the designer's professional standards and influence represent the best new force in the domestic clothing circles. Among them, 14 designers in Hongkong, Beijing, Shanghai, Chengdu and other fashion centers have personal brand or advanced clothing custom brand. 70% has studied abroad at the Berlin Art Institute and other famous clothing colleges and universities in Europe and America, or has held the post of chief designer in foreign brands such as Italy and France. In recent years, they are more active in the international stage such as Berlin fashion week, Shanghai fashion week, and many other cross border players such as song Jiajia and so on, who are well received by Shanghai International Auto Show and Tomson hotel. < /p >
< p > in addition, show guide and model are also a major attraction of this clothing festival. The show guide team is the original group of China's "a href=" http://www.91se91.com/news/ "International Fashion Week" /a "and" Shanghai Fashion Week ", with more than 70% of the models as the international first-line models. < /p >
< p > reporter: what has been done by the Ningbo municipal government in the process of introducing design talents in recent years? What has been achieved? < /p >
< p > Zhou Xueming: Although there are no special policies on design talents, the governments at all levels in our city have always attached importance to the introduction and cultivation of talents, and have held several kinds of talent exchange meetings every year, which are welcomed by all kinds of talents and employers. In order to encourage enterprises to introduce high-end talents, municipal Party committee and municipal office have issued a series of normative documents. They attach great importance to the introduction and training of innovative leaders and top notch talents. < /p >
< p > at the same time, relevant departments of the municipal talent office have actively implemented the training of key personnel training projects, promoted the "4321" talent training project, and continued to hold the Hongkong advanced training class for national, provincial and municipal talents training. It has also made clear the policies of attracting people to buy houses, subsidized living allowances, flexible subsidies, subsidies for work allowances, and family placement. < /p >
< p > besides, Ningbo has set up Hefeng creative Plaza specially to encourage designers and design institutes to set up businesses. < /p >
Reporter P: last year's cutting-edge designers approached the series of events in Ningbo. The Organizing Committee of the clothing festival provided them with a dynamic and static display. What measures will be taken for local enterprises to recognize them this year? < /p >
< p > Zhou Xueming: first, it is widely publicized before the exhibition, so that the vast number of enterprises can understand the purpose and significance of the organizing committee's activities, the progress of development, the personal background of the new designers and the help they will bring to the enterprises. < /p >
< p > two is the one to one docking of the exhibition. Based on the matching intention collection between the previous enterprises and designers, the possibility of cooperation can be enhanced through the face-to-face and zero distance negotiation between the designers and the employing enterprises. {page_break} < /p >
< p > three is post exhibition follow up service to help enterprises and designers solve some problems of cooperative resources. < /p >
< p > reporter: Ningbo has always been "a href=" http://www.91se91.com/ "> garment market" /a ". The manufacturing capacity of garments is very strong, but design has always been a short board. What is the upgrading of Ningbo garment industry through cooperation with China Fashion alliance? < /p >
< p > Zhou Xueming: the length of the leg is actually relative. Among domestic counterparts, Ningbo clothing still has a certain leading edge. If we look at the global market, we really have a long way to go in designing creativity. After all, from the clothing industry to the fashion industry, our historical precipitation cycle is relatively short. < /p >
< p > Ningbo international clothing festival is an important platform for the municipal government to support the innovation and development of Ningbo's clothing industry. From the angle of the Organizing Committee of the clothing festival, we are also following the latest trend of "a href=" http://www.91se91.com/ "fashion trend < /a", paying attention to the latest development of industrial development and market transformation, and helping to solve some problems faced by industrial development from the public level through a series of innovative ideas and activities. < /p >
< p > design is the soul of clothing. Through cooperation with fashion alliances, I think first of all, from the thinking mode, help enterprises enhance their understanding of design creativity, especially the elite in this field. Before clothing is a business, now clothing is an idea, a famous designer is entirely possible to drive an enterprise development. < /p >
< p > followed by a large number of new design forces, it will probably lead to new changes in Ningbo enterprises. For example, our product line, formerly men's clothing, especially men's clothing, is renowned at home and abroad. But with the change of consumption structure, the 80's and post-90s consumers are becoming the main force. Against this background, design personnel, especially the design team with perfect echelons, is particularly critical. This is also one of our original intention of vigorously promoting new designers into Ningbo. There are, of course, third aspects of the integration of international design forces to enhance high-end design, fashion design and improve traditional design. < /p >
< p > reporter: what kind of design talents do you think is most suitable for the local clothing enterprises in Ningbo? In the process of introducing design talents, how can the government integrate them into the development needs of local enterprises as soon as possible? < /p >
< p > Zhou Xueming: the short board of Ningbo's clothing design should be said to have a great relationship with the original product structure. Ningbo clothing has always been mainly in formal dress (shirts, Western-style clothes) and foreign trade, and the demand for design will be relatively less. In recent years, the proportion of foreign trade is decreasing, and some foreign trade enterprises are gradually turning to domestic sales. They aim at women's clothing and children's clothing, which puts forward new requirements for design and requires a large number of design talents. Cooperation with China's fashion alliance is sure to push this forward. The variety of clothing will further change the original pattern of Ningbo's clothing industry, and will bring new opportunities to the creative design industry. {page_break} < /p >
< p > reporter: what do you think of the cutting-edge design talents emerging from the domestic "a href=" http://www.91se91.com/ "clothing industry < /a"? What role do you want them to play in the development of Ningbo's garment industry? < /p >
Zhou Xueming P: after the Yangtze River, the waves are pushing ahead. The clothing industry is a fully competitive market. The replacement cycle is very short, and the demand and demand for fresh blood are very high. In the industry value chain, manufacturing is no longer a problem. The remodeling of value chain has become an important issue for the industry leading enterprises to explore. In the clothing industry, design research and development is the core of light assets management in enterprises. Among them, the cutting-edge design talents continue to emerge and take the lead, contributing to the healthy development of the industry and enterprises. Therefore, we should create a good atmosphere for talent to stand out and encourage strong enterprises to increase the development of talent reserves, constantly cultivate famous designers, and then promote the development of a brand. < /p >