Watching Home Textile Exhibition While Walking: Innovation And Breaking Out Of Personalized Development Road

With the improvement of people's living standard, the demand for modern home textile products has gone through the process of scratch, and the market demand is changing from good to bad. The homogeneity development pattern of the home textile industry will face unprecedented challenges.

It is an important way for home textile enterprises to go out of the homogenization competition pattern by increasing product innovation and developing home textile products that meet the needs of personalized consumption.

At the same time, we should pay attention to the change of consumer demand, innovate in marketing concept, marketing channels and marketing methods, and home textile enterprises can also create new paths on the road of differentiated development.

On the 26~28 day of August 2008, the fourteenth China International Home Textiles and Accessories Fair will be held at the Pudong New International Expo Center, Frankfurt, jointly organized by the textile industry branch of China Council for the promotion of international trade, the China Household Textile Industry Association and the German Exhibition Co., Ltd. in Frankfurt.

Some companies who focus on marketing innovation, such as fuanna and Futian, will bring inspiration to the industry.

Fu Fu Anna led the high-end consumption in art home textiles. In 2007, fuanna, the famous Normandy dance artist Yang Liping, was the artistic advertising film of "the dynasty of China", which established the supremacy of art home textiles in China's home textile industry.

In 2008 fuanna pushed the art home textiles to the extreme.

According to Miss Xu, the brand of fuanna brand, 2008 fuanna spring and summer new product takes the theme of "dream France" as the theme. 28 Chinese and French designers have visited 98 museums in France, more than 300 museums, more than 50 castles and wineries for 98 days, and launched a series of French romantic series, which are full of artistic color.

It is reported that the main products of this spring and summer season in fuanna are two styles of "European land manor scenery" and "European Court aristocracy". They continue to lead the market with artistic works, and lead consumers to feel the European style of home art and life and convey the trend of modern home decoration.

These new products will be exhibited at the China International Home Textiles and Accessories Expo at the end of August in Shanghai.

In an interview with reporters, the company officials said that in pursuit of innovation and pursuit of pcendence, fuanna took the unique position of art home textiles and walked out of the siege of homogenization competition in the market. In recent years, fuanna has been developing rapidly and has always been leading the home textile industry.

Under the situation that many unfavorable factors of the textile industry superimpose on the development of the industry this year, the market situation of fuanna is still very good.

The market positioning of art home textiles makes fuanna always lead the industry and lead the market.

According to the official of fuanna, in order to meet the needs of development, fuanna will launch the listing as soon as possible and take the development path of collectivization.

In the next five years, the sales scale of the company will reach about 3000000000 Yuan, and the company will enter the world class home textile enterprise.

After the exhibition of Shanghai China International Home Textiles and accessories in the home textile market in the past two years, the theme of this year's marketing is still home textiles, but the marketing concept of the exhibition has become a real market action.

In April 19, 2008, the opening ceremony of the flagship store in Ji'nan, Shanghai and Beijing launched in three places.

This is an important symbol of the full implementation of the brand strategy and the full entry into the domestic market of the company.

So far, Ji'nan, Shanghai, Beijing, Gaomi and other flagship stores, more than 1200 stores, counters and towels in all parts of the country constitute the huge marketing network of Fu's home textiles.

Fu Fu company said that with the improvement of people's living standards, there is a real demand for home textile products to upgrade consumption. This is the best opportunity for domestic textile enterprises to build brands and open up the market.

We will seize this opportunity to become a leading brand in the home textile industry.

For this reason, since last year, VADIS has gradually increased its marketing efforts in China, and has been steadfastly implementing the brand strategy of "VADIS big home textile" in the domestic market.

In addition, Sun Fu breaks through the traditional single channel marketing mode and implements the strategy of walking on two legs.

On the one hand, with the advantage of channel distribution in the past twenty years, the sales management mode with the regional agent sales system as the core has been set up, and intensive cultivation has been made in the terminal market of shopping malls and supermarkets.

On the other hand, we will open the storefront of our home to the consumers, and provide consumers with the greatest convenience as far as possible.

Including the flagship store launched a large home textile consumption experience center, towels, bedding, bathroom supplies, curtains and decorative fabrics and other household textiles and household items integrated together, the complete set of home textiles in a comprehensive and harmonious display in front of people.

The industry has commented that the new marketing mode of "home textile" by Fu Tian is a useful exploration for brand innovation and management innovation in the textile industry.

At the end of 2007, Hunan Sanli Home Textile Co., Ltd., after careful inspection, signed the most influential domestic satellite TV shopping in Hunan, and Sanli home textile products landed in the satellite TV.

After nearly half a year's operation, with the ultra high popularity of Hunan satellite TV, the beautiful flower pattern and quality product quality has been made. Sanli home textile has gained popularity and sales performance has been rising steadily.

Since then, the company signed the Hebei AI family TV shopping contract and landed in Hebei in June.

According to the relevant personages of "San Sanli home textile", at present, the sales channels of the domestic textile industry mainly exist in the channels of shopping malls, brand stores, franchisees and supermarkets. With more and more enterprises joining in, the market competition is becoming increasingly fierce. This requires enterprises to actively innovate ideas and develop more channels, and TV shopping is a beneficial attempt.

It is learnt that Sanli home textiles will gradually open up more channels. The development goal of this and next two years is to build a fashion life hall. This year, we will try out the terminal mode of "fashion life Pavilion" in the direct market, and properly adjust the product mix, so that the sales channels can gradually be combined with the new marketing mode such as "e-commerce" and gradually form a more complete and large marketing system.