Logo Design From Olympic Games: Application In Dress Design

With the Olympic Games being held in Beijing, the eyes of the people all over the world are converging to China.

As a special large-scale activity, the dress design of the Olympic Games can not be ignored, because the large-scale activities are not only to complete the activities themselves, but also an exchange platform.

To some extent, clothing is taking on the role of communication medium.

Excellent costumes can spread culture and increase mutual understanding among participants.

With the expansion of the scope of the Olympic Games, mascots, ideas, emblem, trademarks, and core graphics have become indispensable symbols of activities, and are used by planners in various fields of large-scale activities.

The word "mascot" mascot originated in Mascotto, Provence, France. It was not until the end of nineteenth Century that it was officially written in Mascotte.

The English Mascot evolved from this to refer to people, animals or things that could bring auspiciousness and good luck.

With the development of the age, the meaning of mascot is extended to the product of primitive human culture.

Nowadays, all kinds of large-scale events such as world exposition, Olympic Games and World Cup football match have their own mascots. In fact, mascots have become one of the symbols of large-scale events, and have the meaning of successful and successful wishes.

Mascots are mostly made into toys, posters and other souvenirs.

For example, the mascot Waldi, 1972, the German Summer Olympic Games in Munich, Germany, is the first official Olympic mascot in the history of the summer Olympic Games. It represents the tenacity, persistence and agility of athletes.

Waldi has been made into souvenirs of various forms and sizes: plush, plastic toys, posters, buttons and so on to publicize and commemorate this Olympic Games.

In the process of designing the mascot, designers have introduced the concept of technological aesthetics, which is simple and close to the design concept of craft decorative painting, which has affected many Olympic Games.

Since then, mascot has been widely used in every Olympic Games. The host countries have chosen some cute animals as mascots for the Olympic Games to distinguish them from the Olympic Games.

This has also become a tradition of the Olympic Games.

Through the image of mascot, we can show the spirit of "higher, faster and stronger".

(1) one of the characteristics of the Olympic Games and other large events is the universality of the participants. They come from different countries and nationalities and have different ability to recognize characters. Therefore, the mascot can be used for the design of staff clothing, which can accurately convey information, have strong interest and aesthetics, and can activate the atmosphere to minimize the fatigue of the participants.

The mascot pattern used in large-scale costume design is usually used directly or extracted from its color.

In the design process, we should make full use of the symmetry and balance principle in the formal beauty principle.

The shape, size, color, density and decoration parts of mascot patterns are important aspects of the aesthetic effect of fashion patterns.

The mascot pattern is mainly used for large-scale activities of costumes style design, uniform can be used in a small area.

The main parts are the front and back clothing, collar and scarf patterns.

Among them, the front and back clothing is the main design area, and the collar and chest can be used with small logo patterns. In the scarf and package design, the mascot can be designed as a continuous pattern as the design of the fabric used.

Its color is usually used as a harmonious color of clothing.

There are emblem of major emblem meetings and sports events.

The emblem should embody the theme, venue, time of holding, host country (region, unit) and so on.

The emblem is a totem of every large event. It shows the world's understanding of the spirit of large-scale activities to the whole world.

In the early Olympic Games, the cover of the wrap up report was recognized as the official emblem of the Olympic Games.

The three elements of Athena, ancient Olympic arena, and time stamps the Olympic emblem of the Olympic Games with the modern Olympic Games.

But the shortcomings of the poster are complex and not easy to promote the Olympic Games.

In the 1900 Paris Olympic Games, Paris artists used the shield shaped Paris emblem as the main body, creating the first emblem like emblem in Olympic history, making the emblem more convenient to remember and disseminate.

This is a bold attempt in the history of the modern Olympic Games emblem, creating a new era of Olympic logo design.

By the tenth Olympic Games in 1932, the Olympic symbol of the five Olympic rings symbolizing the five continents first appeared on the emblem of Losangeles. This is a major turning point in the history of the Olympic emblem, marking the gradual development of the Olympic logo design and standardization.

The emblem of the 2008 Beijing Olympic Games is called "dancing Beijing". It is a Chinese seal.

This "China seal" engraved the oath of Olympic movement for a country with 1 billion 300 million people and 56 ethnic groups. It witnessed the advocation of the Olympic spirit by a nation with ancient civilization and modern demeanour, presenting a future oriented city's aspirations for Olin PEAK's ideals.

The emblem is applied to dress design, which embodies the function of work.

In the design of clothing for large events, its application has two meanings, one is internal unity, that is, the wearing staff should act on the belief represented by the emblem as a code of conduct, so that the wearer can produce cohesion and centripetal force, and easy to organize internal activities.

The two is external guidance, which includes two aspects of vision and behavior. Through effective visual expression forms, the group unify the spirit connotation represented by itself and produce differences with other groups in order to prove its function.

The emblem is usually applied to the chest or the outer side of the upper sleeve.

Uniform style and casual style of clothing can be used.

There are mainly three ways of application: one is directly printed on the outside of the chest or sleeves; the other is the emblem made of fabric that is different from the fabric itself, and is stitched on the garment; three, the metal emblem is directly worn on the corresponding part of the garment. The two is that it is directly printed on the chest or sleeve.

From the application of the core graphics in the staff clothing of previous Olympic Games, we can see that the large area application of the core graphics constitutes the basic color of the clothing, and the core graphics are characterized by their wider application and freedom.

The design of core graphics itself adopts hyperbole.

This exaggeration is to pform and discolor the design elements, to make the theme more distinct, and to make the features more obvious, and to enhance interest and artistic appeal.

In the design of clothing for large events, we should pay attention to the exaggeration of the use of core graphics, because we must not exaggerate the shape of the garment as we want to embody the logo of the garment, but we should try to adapt it to the theme of the activity.

We can not even list all kinds of elements in clothing in order to embody its decoration.

2008 the Beijing Olympic Games is a successful case. When we use the auspicious cloud pattern, we further extract it and make it more general.

There is a theme idea expressed in words, which is characterized by concentrating and representing the purpose and significance of activities.

The concept of large-scale activities has specific cultural significance, and it is also a special information symbol of large-scale activities.

The Olympic Games and other international large-scale events have also held their own ideas and tenet.

The general tenet and philosophy of the Olympic Games are unity, friendship, peace and progress.

2008 the concept of the Beijing Olympic Games is "Green Olympics, high tech Olympics and people's Olympics". The theme is "one world, one dream".

Characters can be used as decorative elements of patterns.

Taking Chinese characters as an example, "Chinese characters have strong pictographic factors in their origin. In the long course of development, they have gradually formed the form of form and meaning." almost speaking, Chinese characters are the models of symbolization and language pictorization, and the composition of Chinese characters can be seen as a pattern. "

As early as in the Western Zhou Dynasty, Chinese characters had already been used in Imperial clothing.

The typical "Twelve chapter" refers to the twelve patterns of decoration or painted or embroidered on clothing. The twelve chapter, as a decoration, is not only decorative and beautified, but also has more distinctive grades and social significance.

In modern society, because of the variability of fonts and the application of modern digital technology, the form of words in clothing design is more diversified.

In terms of functionality, text is clearer, clearer and more pmissibility than graphic symbols. It is easy to relate to activities.

For example, the key words of APEC are: openness, gradual progress, voluntary, consultation, development, mutual benefit and common interests. The 7 key words are called "APEC spirit".

For example, in the 2008 Paralympic Games, the words "Beijing 2008" are very straightforward to convey the Olympic information.

Because of the particularity of the pronunciation of Chinese characters, "Beijing 2008" has chosen the combination of Pinyin, which makes it easier for foreigners to understand.

The use of words is the most common form of clothing for major events.

It can be used directly in the front and back clothing, as well as the design of the package, or combined with other elements.

Because of the special shape of the characters and patterns, the arrangement of the characters in the costume design is very exquisite. The following are the following points from which the writer should pay attention to the problems that should be noted in the dress design of the major events such as the Olympic Games from the following 4 aspects.

First, we need to improve the readability of the text.

For the design of clothing for large-scale events, the use of words should make people easy to recognize and understand. Its arrangement should avoid complicated and messy, and avoid designing for the design. The basic purpose of forgetting the use of words is to convey the information of activities more effectively, to express the themes and ideas of activities.

Second, the application of words should be consistent with the overall clothing.

The arrangement of words in clothing should take into account the overall factors, such as the size of words, the color of words, etc.

Otherwise, the main and secondary in the picture is not divided, it is easy to cause the confusion of visual order, and lose its meaning to convey information.

Third, the font should be visually beautiful.

As one of the image elements of a picture, text has the function of conveying feelings in the design of large-scale costume. It must be visually beautiful and able to give people a sense of beauty, so the choice of font is very important.

The Chinese characters commonly used in clothing design for large events include song, regular script, blackbody, round head and imitation song.

The style of the song is dignified, suitable for rigorous occasions, regular and pleasing, and suitable for relaxed and pleasant occasions. In addition, the blackbody gives a strong and strong feeling, and the round character is smooth and comfortable, while the imitation song font is beautiful and upright.

Therefore, you can choose the font according to the specific needs of the activity.

In addition, it is important to note that, like Olympic Games and large-scale events in World Expo, the planners will design standard fonts, and some of the rules of the activity parties are not allowed to change their typefaces.

Fourth, comprehensive application.

In large-scale event planning, text is usually designed with other elements, as a whole pattern used in clothing.

Here, the text should not only be matched with other elements in the font, but also have to be processed in color and part of strokes, in order to achieve a more complete effect.

"Trademark" mainly refers to sponsor trademark and clothing brand trademark. Its application and arrangement are more stylized and more positive.

Use color contrast to display trademarks.