Garment Industry Converging To Domestic Market, Brand Convergence Into Men'S Soft Rib

According to the statistics of Enterprises above Designated Size by the National Bureau of statistics, the proportion of China's garment industry's total export value in industrial output has been decreasing in recent years. In 2007, the proportion has dropped to 41.33%, which has dropped by 10 percentage points in 5 years. Domestic demand has become the main driving force for the development of the industry, and the domestic market has gradually become the main battlefield of garment enterprises.

At the same time, after China's accession to the world trade organization, with the international garment giants coming to China's expansion sites, domestic brands, domestic brands and international brands have long been "smoky" in the domestic market, and the garment industry will inevitably face fierce competition.

Analysts pointed out that, because of the gradual growth of overseas brands from luxury brands to popular brands, the competitive situation is bound to further escalate. Enterprises will have new initiatives in channel network expansion and brand promotion strategies.

Under the contradiction between the relatively stable market price and the increasing supply cost, the contradiction between the relative saturation of the market supply and the relative shortage of effective supply will be very important for Chinese enterprises to solve the brand value innovation.

As we all know, because of the rapid growth of consumer demand and the diversification of demand, the garment industry has fundamentally changed from quantity to quality.

Taking men's clothing as an example, men's wear design is a common weakness of Chinese clothing enterprises. The assimilation between brands is very serious. The design level of men's clothing is still far behind the international market. Many enterprises still prefer copying to imitation. Therefore, the emergence of "foreign brands" will always appear in the forefront of domestic fashion men's clothing.

Li Rucheng, chairman of YOUNGOR group, said in an interview with reporters, "now some domestic consumers advocate Italy and France brand.

In fact, the gap between our domestic clothing and them has been getting smaller and smaller, and they have even surpassed them in some details.

"Recently, the leading YOUNGOR clothing company of China's apparel industry has introduced YOUNGOR boutique suits, which has promoted YOUNGOR's upgrading in the field of production, but has also caused quite a stir in the industry.

Reporter learned in the interview that the traditional suits are often made according to the established pattern, so there is still a big gap between the traditional brand and the international brand.

In order to make the exquisite suit more perfect for the human body, YOUNGOR allows every suit to pass the examination of the human body model, and regularly communicate with Zegna technologist, and process every process carefully.

Zhou Zhihua, director of the boutique suit factory, said: "the development of YOUNGOR suits is not for one business, but for overall consideration, making it a research and development center.

At present, the fully tailored YOUNGOR suits are only a few hundred pieces a year.

The industry believes that the combination of domestic clothing brands and consumer diversity is relatively high, but it is rather deficient in upgrading the brand connotation, reflecting the brand personality and so on. This also directly leads to the fact that the gold content of clothing brands is generally not high enough to compete with international brands.

As for clothing brand, we cannot walk the old way of quality appeal. Enterprises have the responsibility to let consumers know that they are suitable for this brand.

Because of the diversification of market demand, pure national original brands need to improve their brand value innovation ability if they want to have an advantage in the competition with foreign brands.

Li Rucheng, chairman of YOUNGOR group, said: "the forging of Chinese clothing must follow the direction of market demand, and can not go the old way of original quality appeal. Enterprises have the responsibility to let consumers know that they are suitable for the brand, and also need to integrate the value of the brand into the brand connotation.

"Because of the diversification of market demand, pure national original brands need to improve their brand value innovation ability if they want to have an advantage in the competition with" foreign brands ".

At present, Japanese style suits are relatively conservative. Italy's top suits are relatively new and avant garde. Of course, we must look for the advantages of the latter to learn.

For example, we have surpassed them in details such as collar, shoulder, smoothness, stitching density, cleanliness and so on. This is our advantage.

"Li Rucheng said," at present, the gap between domestic and foreign accessories is decreasing, and domestic enterprises are gradually shrinking. YOUNGOR set up its own textile base, which is to solve the bottleneck of improving the quality of clothing and give personalized characteristics to the brand. This is also our next direction.

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