China Fur Fashion Festival Has Shown A Good Momentum Of Joint Development Of Industry And City

2013 Chinese fur clothing The festival opened in Yuyao. Previously, Yuyao City has successfully held six fur clothing festivals. "China Fur Fashion Festival has not only promoted the rapid development of Yuyao's fur industry, but also promoted the continuous growth of China's fur city, showing a good momentum of industry city coordinated development," said Hong Liqing, general manager of Ningbo Hangzhou Bay Fur Co., Ltd.

In 2007, in order to further create a "business card of China's fur industry", expand the popularity and influence of China's fur city, and promote the transformation and upgrading of Yuyao's fur industry, Yuyao Municipal Government, China Leatherwear The first China (Yuyao) Fur Fashion Festival was jointly held by the Association, China Garment Association, Zhejiang Yuyao Industrial Park Management Committee, Yuyao China Fur City and Ningbo Garment Association. The first China Fur Garment Festival, which integrates industry investment promotion, economic and trade negotiation, industry discussion, cultural exchange and tourism shopping, is the first economic and trade event of Yuyao fur industry, and has attracted great attention from domestic and international fur industries.

The successful holding of the first China Fur Fashion Festival has greatly improved the status of China's fur city in terms of internationalization, specialization and marketization, and promoted Yuyao's extensive and profound fur Clothes & Accessories Culture has promoted the exchange and integration of Yuyao and even Chinese fur clothing enterprises and fur clothing brands with the world. Its direct economic benefits are also very significant, attracting more than 50000 merchants to gather in China Fur City, and promoting the sales of fur clothing to 700 million yuan.

It is worth mentioning that since 2008, under the impact of the increasingly fierce international financial crisis, the consumption of fur as high-end clothing has declined in the "cold winter" phenomenon. However, with the promotion of China Fur Garment Festival, Yuyao fur industry has presented a "warm winter" scene of sustainable development. The shops in China's fur city are generally thriving, with more than 90% of fur clothing selling well, and the turnover increased by nearly 30% over the same period.

With the opening of the first China Fur Fashion Festival in 2007, through efforts, the Fur Fashion Festival has developed into an open and integrated economic and trade event integrating product exhibition, industry discussion, investment attraction, cultural exchange and tourism shopping, and has become a festival for people to experience quality life and lead a wonderful life.

Fur clothing festivals that are better than each other have promoted the rapid development of Yuyao fur industry. It is understood that the industrial scale has rapidly increased from more than 200 enterprises, more than 5000 employees and an annual output value of 1 billion yuan to more than 1300 production enterprises, more than 15000 employees and an annual output value of more than 3.5 billion yuan.

Moreover, the successful holding of China Fur Fashion Festival has also improved the product grade, accelerated the introduction of foreign advanced and fashionable design concepts and famous brands in the industry, gradually formed an industrial development pattern integrating raw material auction and product design, production and sales, and promoted Yuyao fur industry to develop into a modern industrial cluster.

The growth and development of China Fur City has also benefited a lot from China Fur Fashion Festival. On the basis of the successful development of Phase I, China Fur City followed the trend of industrial development and launched the construction project of Phase II (boutique area) of China Fur City in 2011. It is understood that at present, the civil works of the construction project have been completed in September this year, and its trading building and business building are being intensively decorated, while its Fengqing Street has entered the completion acceptance period. It is expected that the whole project will be delivered at the end of this year and the beginning of next year.

At the same time, in order to optimize the layout of fur industry and promote the development of industrial agglomeration, China Fur City started to invest in the construction of China Fur Industrial Park in 2012. At present, 60% of the civil works of the project have been completed. It is expected that the China Fur Industrial Park will be completed in 2014.