Love No Season Brand Discount To Change The Chinese Clothing Market

< p > brand discount is surging, and who can lead the Chinese brand discount in the reshuffle of the clothing industry? This article can not give you a standard answer, but it can give an important reference index. < /p >
< p > brand discount has been in the history of nearly 100 years since it was opened in the United States. It has only been ten years to cross the ocean to China. But its development speed in just ten years is amazing. From this we can see that: the discount industry is strongly sought after by its own advantages. Two, it also shows that under the rapid development of China's brand discount industry, there is still a shortage of an enterprise's anti brand discount banner. It has become a famous brand with scale effect in China. < /p >
< p > > therefore, the total sale of terminal stores is broken up by millions, and the 3 million seasons of individual shops have become the focus of the industry. Experts point out that the era of brand discount "leading brand" is coming. So, is there any strength in love without season to become the leader of Chinese brand discount? < /p >
< p > < strong > market survey: in the off-season sales in August, the sales of Wuhan love no season single store exceeded 300 thousand < /strong > /p >
During P's visit to Wuhan, we visited 23 a href= "http://www.91se91.com/news/index_c.asp" > love no season < /a > terminal shops. They were distributed in the three blocks of Wuhan, some located in the downtown area, some were located in three densely populated neighborhoods. In terminal stores, we saw that customers had a high passion for shopping. "Fashion, quality and quality" were consumers' most adjectives. In the observation, we found that in the surrounding business circle, neither the same type of brand discount shop or brand clothing store is not its opponent, no matter whether it is daily sales volume or passenger flow, there is no exception. < /p >
In the hot summer days, Wuhan's hot summer weather did not reduce the shopping enthusiasm of customers. What shocked us is that it is obviously the clothing season. The highest number of shops in the love season is still up to 300 thousand of the monthly sales. The lowest sales outlets in the past July have also reached the monthly sales of 100 thousand yuan. < /p >
< p > industry analysis: China is the only brand discount chain store with direct marketing mode as the terminal market. < /p >
< p > "ten years ago, what we did was the upstream supplier of brand discount and ten years' time to establish sales channels. The difficulty between them could not be imagined." the company CEO Yang always told us: "now, before we start the whole country, we will use the" brand management, discount sale "to do the terminal market. Without the investment of an agent, we will set up a direct operation system by the company to make all the shops profitable and sell millions. Shop, the experience of the storm we have gone through; we have all the harvest and experience we have. < /p >
< p > < strong > what is brand < a href= "http://www.91se91.com/news/index_c.asp" > discount dress < /a > < /strong > /p >
< p > clothing of the brand clothing company last year or the first half of the year, including the more production capacity of the manufacturer, the lower shelves of the shopping mall and some buyout, that is, the brand tail and tail cargo, which is often referred to as the brand name and the discount brand. < /p >
< p > several characteristics of love no season special shop: < /p >
< p > A: the shop area is above 30 square. < /p >
< p > B: the famous brand of second line is the main brand with high quality and high price. < /p >
< p > C: the decoration is simple and the atmosphere is rich, the goods are abundant, the price is low, the quantity is fast, the popularity is vigorous. < /p >
< p > D: less investment, less risk, quick response and quick return. < /p >
"P" Yang told us that they had many opportunities to expand their regional layout, such as a lot of investment. But love has no choice. In order to guarantee the quality of love without season, its ambition is very large: to be the first brand of Chinese discount women's clothing, and even to go abroad. < /p >
< p > in order to ensure that every end season store can generate revenue, there will be a lot of market research before the season opens. The premise of these investigations is the successful experience of the terminal system, and even the prediction of every store's sales is accurately analyzed. The accuracy of history is over 90%. The successful experience of 100 stores and the real battle of the terminal market make the love season free and easy to shop. < /p >
< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > branding > /a > operation, discount mode sales, leading industry new standard < /strong > /p >
< p > change the brand image of the brand discount shop, love the terminal shop, black paint sign, RED scroll screen, and the big brand shop windows. But the striking 2 - 60 percent off and the propaganda curtain tell you directly that this is definitely not a high priced clothing store, but a special pleasure hall full of desire to go to the people's route. The brand operation is carried out in the corner of the corner, surrounded by the floor mirror and the big sofa, turning the clothing shop into a women salon club, and the beautiful women are shuttling during the period. The brand discount style is 3 to 4 times that of the exclusive store, but the price only accounts for 2 - 4 percent of the exclusive store. < /p >
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