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Humen'S Clothing Industry Is Stepping Towards Internationalization.

2013/11/16 18:17:00 10

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nowadays, the marketing mode of the traditional "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "is being subverted by the Internet, and the clothing producing areas are blooming everywhere. After the completion of the industrial upgrading of Humen garments, it is the problem that the current clubs should face if they want to get away from the many garment industrial clusters in the country and how to find a place. If you want to find a place, you must have a skill. This skill can be the specialization of children's wear, or the preemption of senior uniform, or the combination of two swords. 
 brand name is undoubtedly the core element in the Humen apparel industry cluster, known as the 50 billion output value. The annual rendezvous and rendezvous in the past 17 years is the main platform for local clothing brand promotion and distribution. Nandu reporters combed the brand data of the 17 trade fair, and found that hundreds of local clothing brands made their debut from the first stage so far. They tried to fight off the coast from the ferry crossing the port, and fought for nearly 20 years. Some brands gradually grew into giant whales in the garment industry, some of them could not compete with the bottom of the sea, and some were still struggling in the sea of Commerce. 
 > a href= "http://sjfzxm.com/news/index_f.asp" > Humen dress < /a > has almost nothing to do with brand. In the 80s of last century, Humen people secretly shipped back garments from Hongkong and sold them at the booth near Zhixin park. Hongkong goods made Humen people an eye opener and attracted many businessmen from the Pearl River Delta and the mainland to come to the procurements. The market of the stall has grown stronger, and Humen clothing has become famous. In 1996, Humen was called one of the four fashion bases in China by the China Council for promoting trade. The data showed that the sales volume of Humen fashion year reached 6 billion yuan. At that time, it was emphasized that the scale was the age of efficiency, and the brand was rarely mentioned. 
 the first < a href= "http://sjfzxm.com/news/index_f.asp" > Humen trade fair < /a > November 1996. It can be seen from the annual journal that exhibitors are stationed in the name of enterprises, such as XX fashion limited, * x woollen mill, or XX Trade Co., Ltd. Only a handful of foreign brands that emphasize brands will clearly show brands as exhibitors, such as the big brother group from Shanwei. 
 the costume of the big brother has appeared at least four times at the Humen trade fair. During this period, Humen clothing enterprises began to focus on brands, but still strengthened their image. During the second trade fair, Dongguan Lai Lai fashion company highlighted the company's image and soliciting business operators. The product advertisement of the exhibitors of Fengrun fashion company was "the exquisite selection of shirts and exquisite workmanship." It is well received by many customers, and most of the products publicized by reference enterprises are similar. 
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 "Brocade elder brother" is an alternative. The company, which only focuses on cowboys, does not put out the name of the company in its promotional pages. Its advertising copy was bright at that time: I knew nothing about it, but I loved the charm of it, I knew nothing about it, but I would like to thank nature, it conquered me, the brocade cowboy. 
 the next fourth trade fair, "pine Eagle" has not satisfied to be "drowned" in the journal pages, instead of "Brocade brother" become the cover brand. On the page of the trade fair, there was an advertisement of an enterprise, apart from the brand name of two words, without any annotations. It is YISHION, which now has thousands of stores. In addition to "YISHION", the brand of "Xia Xue Er" and "Fox Fairy", which are quite influential in the clothing industry in Humen, have also made a mark in this trade fair. 
 in the second half of 1999, "YISHION" withdrew from Fumin commercial building and abandoned the wholesale business of red fire. Its intention was to take the road of brand monopoly. Soon, a large number of "YISHION" chain stores sprung up in large and medium-sized cities throughout the country. The success of "YISHION" has aroused the attention of Humen clothing enterprises to brands. From the statistical data, the number of clothing brands above Designated Size in the sixth Trade Fair has been at least 35 or more. Among them, the "old face" is only about 10, and a series of loud local famous brands such as "meinu", "E news", "Wen Chun", "strangers" and "chinchilla" have made a collective appearance. It also made the sixth trade fair become the most dazzling brand of the new brand. 
 in the following sessions, apart from fashion shows, even general business activities began to be dominated by brands, such as "lecture on chain strategy of fox fairy clothing". Each brand's fashion conference is more full of all the sessions of the trade fair. When the hall is not enough, there are several brands at the same time. 
 the number of new brands coming out of the sixth stages of Trade Fair has exceeded two digits every year. Since the tenth session, the trend of new brands entering the industry has gradually weakened, and the number of new brands above the scale has dropped to single figures, indicating that the brand camps are gradually fixed. 
 "pine hawk, YISHION, chinchilla, fox fairy and other brand stands are the annual brand dishes." A media employee in Humen said that the exhibition of famous brands can bring different feelings to him every year and convey many fashionable information. 
 in recent years, the children's wear brand has become a new growth point. Statistics show that the thirteenth only one well-known children's wear brand appeared on the trade fair, and the fourteenth grew to 4. By the seventeenth session last year, the number of famous children's wear brands has been around two figures, accounting for 30% of the famous brands. 
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 now we can see that the scale of Humen clothing has been around the world, and has never avoided the topic of brand. The first session of the trade fair's front page, when Zhong Zhen, the then mayor of Humen Town, put the development of Humen's clothing into three stages. The third stage, in order to establish the status of Humen's clothing in South China and even the world's fashion, he proposed that Humen fashion should develop to its top grade, create its own brand products, move from imitation and improvement to forecast trend, and even propose fashion magazines, design research and development centers, fashion school model teams, etc. 
 these ideas were quite avant-garde in the year. Similar leaders' message also appeared in the fourth session of the trade fair. When the mayor of Dongguan City, Tong Xing asked Humen to do a good job in the fair, making it a stage and window to display products and expand the market, encouraging Humen to flourish the clothing culture and develop more famous brands. 
When the sixth session of the P trade fair grew rapidly due to the famous local clothing brand, Li Guikang, the then mayor of Dongguan, put forward a brand name for Humen to build a famous clothing city. Since then, the leaders of each session of the rendezvous issue involve the clothing brand strategy. 
 of course, shouting slogans will not work, and there will be policy matching to create famous brands. As early as 2000, the Humen town government realized that Humen clothing industry clusters were small and scattered. It was an effective measure to rapidly shorten the gap with the international famous brands by integrating the overall strength of industrial clusters, implementing the regional brand strategy creatively and starting at a high starting point. 
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