How To Enter The Market Of Men'S Shirts Online Direct Selling?

If you want to find the same reasons for PPG and VANCL today's success, there are only two reasons: because they are men's shirts; because of the benefits.

With more than 20 years of history, the average daily sales of men's shirts in YOUNGOR, a leading clothing industry in China, surpass PPG, which has just been born for two or three years.

When VANCL announced that its average daily sales exceeded PPG in 08, March, more businessmen will explore the mystery. How many wonders can be created in the field of direct selling of shirts?

But we can only test the success and failure of the future and see the future development only when time goes by and everyone calms down from the heat.

After thinking of high-speed growth, China is not short of products based on its strong manufacturing capability. If we only rely on preferential prices to fight the market for a long time, the evolution history of domestic appliance industry and domestic mobile phone industry can serve as a good reference example.

Therefore, from the perspective of long term business development strategy, whether it is just delineated in the field of network marketing or spread to the national shirt sales market, early recognition of this will make our development more secure.

"Low price" should not be the fundamental reason for their core competitiveness and tomorrow's success.

I believe that men's shirts are suitable for online sale.

Because of this consensus, dozens of PPG mode enterprises have already entered the market of men's shirts online direct selling, and even the powerful traditional clothing enterprises are unable to bear.

Although the market for Chinese men's shirts is huge, it's probably not a good reason for you to choose men's shirts as a starting point for business.

The same is true of men's shirts. It's a real benefit. By comparing and analyzing the two different styles of VANCL and PPG and the two extremes of business strategy, we can draw the outline of tomorrow's winners.

PPG PPG's success is just because everywhere!

Over 80% of orders come from the direct return of the call center to the "PPG ubiquitous" direct return.

Similar to PPG, red children, Xiao Kang's family and Mcglaughlin's three directory direct selling companies also have 70%~90%'s orders placed directly through the call center.

However, these three enterprises all have the huge customer accumulation and deeper industry precipitation that PPG can not match.

The children rely on more than 1600 employees from 16 branches throughout the country to support about 600000 active customers.

In the past 15 years, the 8 million customer data accumulated and continued to operate is the "home ownership" of Xiao Kang's family.

More than 2 million of DM and flower shops next month make Mcglaughlin a representative of "direct mail, network and store".

The same is the direct selling mode. Compared with the predecessors, the precipitation of PPG industry has a clear gap, and the most missing is the soul of the direct selling mode, the customer database.

Judging from these differences, there is only one reason to hold up PPG's amazing sales volume, that is ubiquitous advertising.

But the cost of "everywhere" is huge.

If we can not accumulate enough customer database scale in a short time, if the input output ratio and the planned annual sales volume are seriously deviated from the investor's psychological bottom line, maybe PPG's figure will disappear.

This is also the biggest risk of "light company".

When advertising stops and suppliers disperse, what are the rest of the "light company"? How many phones are there in empty warehouses and call centers?

Because PPG not only touched the business nerve of all garment industry owners, but also led to the pformation of clothing industry's direct marketing; PPG is also one of the leaders of China's B2C e-commerce to a new level.

What we are looking forward to is that PPG brings more surprises and success for all.

A new beginner on the gambling table - a heavy gambling mentality. Half of PPG's advertising cost is wasted, but PPG doesn't know which half of it is wasted.

With the concept and application of precision marketing maturing, PPG's marketing emphasis and most of its money have been placed on relatively expensive television, newspapers, magazines and outdoor advertisements that are hard to control.

Moreover, advertisements appeal mainly to brand promotion and online shopping shirts.

PPG has popularized the idea of buying shirts online, but for growing Direct Selling Company, getting enough orders is a top priority.

Besides, playing star card and creating a new life concept to drive product sales is an old routine. It is no longer as effective as two years ago.

Today, the brand development is supported by the burning brand, and it is based on the new network direct selling mode. Such a big risk is nothing less than gambling.

Of course, there will be friends who put forward the idea of "wealth and danger".

If we are an experienced business gambler, we have reason to give more support and trust. But from the PPG's ability to manage and control suppliers, the strategies and skills of Internet marketing, the poor shopping experience of users and the harsh handling of public relations crisis, PPG is more like a novice at the gambling table.

The Internet has made the VANCL powerful and steady.

PPG used more than two years to achieve the sales of men's shirts surpassing YOUNGOR. Then, VANCL took 5 months to surpass PPG, and I think this is only the first act of replaying the B2C e-commerce business.

"68 yuan" + "old age" B2C a beautiful case in e-commerce. Early online marketing is the main reason to promote the VANCL of the channel. The reasons for this can be summed up as two points: that is, "68 yuan" and "old age".

In many ways, VANCL and PPG are very similar, but there are two opposite points in the two key points of marketing strategy and order source.

More than 80% of shirts of VANCL are sold directly through the Internet.

So far, the advertising and marketing channels of VANCL focus on the Internet, and the cost of marketing is much lower than that of PPG., which is the biggest difference between VANCL and PPG.

"68 yuan" is the core of all advertising strategy, marketing strategy and product strategy of VANCL.

Shirts with 68 yuan, one quality and grade are almost unique in China. Shirts that are more affordable than PPG in the same quality level have completely broken the psychological base price of potential customers, and also fit the mentality of consumers' subconscious shopping online than shopping offline. VANCL has given you a reason to place your order immediately.

Of course, many experts in the industry will point out many necessary conditions for success, such as the quality control and protection of shirts, the timely replenishment of products, the timely delivery of logistics and the good service attitude of distribution personnel. But I believe these factors have become the basic requirement, and are the most basic requirements for the long-term development of direct selling enterprises. In recent years, we have been constantly discussing whether through differentiated marketing, differentiated products and differentiated competition, can we succeed in the fierce market competition of today's Diary (global brand network)?

Therefore, "68 yuan" is one of the core reasons for VANCL's success.

Admittedly, we get information from the media that VANCL's product quality is better than PPG, and VANCL's logistics delivery is really good.