Lining KIDS Wade "Two Generation GS Edition" Children's Shoes Global Debut

January 11, 2014 by Lining KIDS The road of Wade, the second generation of "Shangcheng" Children's shoes Officially held the world's first ceremony in Beijing. On the same day, Lining, deputy general manager of Su Rong, deputy editor in chief of "Sports Weekly", CCTV basketball interpretation consultant Yang Yi, present national youth basketball coach, Beijing youth basketball coach Zhang Yunsong, famous comic teacher, big mouth spring, and other guests attended the event. Following Way of Wade The first, second generation of the war boots Market has been unanimously sought after by the media and basketball fans. The release of the Wade road second generation GS version "Shangcheng" is much concerned by the media.

GS version " Uptown "Continuation of the style of Wade's generation, with black and white tone, simple and bright colors, and adding Wade's signature to the tongue, which makes Wade's personal elements more prominent. Technical aspects: cushioning, springback, supporting technology application, effective adsorption of landing impact force, provide effective support and rebound for children's feet; unique function of dazzling camouflage design can also provide sufficient grip for children's feet, and the whole leather construction is to enhance the quality of this shoe.

The two generation GS version of Wade's "Shangcheng" is not only a simple reduction of the two generation "Shangcheng" of Wade, but also adaptable to the physiological development characteristics and ergonomics of children and adolescents. Zheng Yongxian, director of the footwear design category of Lining group, said: "children and teenagers are in the stage of rapid growth of the body, the physiological structure is not stable, and more targeted protection and special design are needed. The GS version of Shangcheng has made the necessary design adjustments on the basis of the adult version of Shangcheng, making the product more suitable for children's special needs during growth and development. It is true that Wade also gave the GS version of "Shangcheng" as a gift to his son Zion, hoping that Zion could have the same boots as his father, and hoped that his spirit of fearlessness on the golf course could infect his son.

　　 Wade He is not only a shining star in the athletic field, but also a father with a father in his life. Wade's way 2 "Shangcheng" product name is also a source of deep meaning, "OVERTOWN" is a black place in Miami, the name of the city, and the Wade youth lived in the black ghetto of Chicago. Wade himself has been helping the block with his influence since joining the Miami heat, especially to help the children who live in this neighborhood. Therefore, after signing Wade, Li Ning Co also attached great importance to and supported Wade's good deeds, especially developing Wade's "OVERTOWN" and "Shangcheng". Because of this, Lining's children's clothing launched the first GS oriented version of Wade's sneakers for children, especially the "OVERTOWN" "Shangcheng" section. The emergence of GS's "Shangcheng" product is the best gift for Wade, his father, to children who love basketball and sports.

On the spot, vice editor in chief of the Sports Weekly, CCTV basketball commentary consultant Yang Yi, and now the national youth basketball coach, Beijing youth basketball coach Zhang Yunsong also shared the theme of "parent's child interaction" with the theme of "watching me fearlessly and dominating my future". In the activity, Yang Yi shared with us that Wade had the spirit of being fearless, enterprising, breaking through himself, taking the courage to play, and controlling the spirit on the field in the NBA arena, so that he could overcome himself on the pitch and win one victory after another. Children will encounter all kinds of frustrations and challenges on the path of life growth. As a father, they want their children to face everything without fear, so that children can grow up healthily under positive energy, and ultimately dominate their own wonderful future.

　　 Lining KIDS brand It is also hoped that through the Wade's two generation GS version of the "Shangcheng" product listing and a series of thematic activities, we should advocate children's fearlessness and dominate the future sports spirit. Let this spirit be printed in the hearts of children, inspire and influence their consciousness, guide them to get rid of bondage, enjoy freedom, dare to face, and enjoy health and growth while enjoying sports happiness.