Two Or Three Tier Cities Mature Women's Clothing Brand Market Is Rising
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< p > the word "cougar" has been circulated from the Japanese media. It now refers to the mature woman aged 30 and -50. But not all mature women are mature women. What we want to talk about is not only sexual maturity. The real Cougar should have rich experience in life, connotation, temperament, grace, self love, self-confidence, considerate and caring. " < /p >
< p > every age group has its own pronoun. I don't know if you really belong to the proper ranks. Today we are going to talk about "cougar". This "mature woman" is not merely a mature woman. This term is spread from Japan, generally refers to 30--50 years old female friends, but not all mature women can become "mature". What we call "cougar" here is that we have enough experience, connotation, temperament, sensuality and intellectuality in life experience, and know how to enjoy our existing life. With the constant changes of society, this kind of "mature" group will grow stronger and stronger. A new "mature" women's clothing market will slowly develop. Do not know what the dealers think? < /p >
< p > now the "mature women" are in the 75-85 urban women. They now have their own economic foundation, have their own aesthetic views, have a strong sense of pursuit of fashion life, and so on. Some women's suits for mature women emerge as the times require. Of course, in this group of mature women, maybe some of them will be able to walk into what we call "cougar"!! < /p >
< p >, but the number of 85 and 90 is growing. When this batch of MM enters the corresponding age, we can imagine how wonderful the market will be! They live in a more open environment. For now, even though it is winter, there are countless MM stockings. This pursuit of sexy 75-85 is not comparable. They have higher education qualifications, high quality, high experience, enough accomplishment, and giving you a kind of sexy knowledge that women deserve, but with the corresponding "a href=" http:// www.91se91.com/news/list.aspx "ClassID=101112107102" > Cougar /a, the sexy and intellectuality interweave together. Who will believe that this is a woman between 35--50 age?
< p > the brand consumption crowd is 25-45 years old. The new noble women with high, middle income, self-confidence and fashion are eager to dress comfortably and appropriately, realizing themselves and having a younger age than the actual age. The age of the center is 30-35 years old, feminine, elegant, leisurely, and rich in connotation, so that the women's dress is feminine and casual. It can not only embody the beauty and charm of the young women, but also embody the beauty and charm of mature women. < /p >
< p > < strong > middle and high end mature women's clothing market is rising. < /strong > < /p >
< p > the foresight Industry Research Institute recently released the "2012-2016 year a href=" http://www.91se91.com/news/list.aspx "ClassID=101112107108" > women's clothing industry < /a > development prospect and investment strategic planning analysis report, showing that, unlike the 45-54 women's clothing consumptive ability in the United States, the consumption of women's clothing in China is younger. In 2011, the highest consumption age of women clothing consumers was 31-35 years old, followed by 26-30 year old women. < /p >
< p > this difference is mainly due to the reasons for China's development. Before 70s, the concept of diligence and simplicity of our consumers was deeper. After the reform and opening up, the beneficiaries of economic development were mainly those who were born after 70 years. With the more propensity of the Post-80's women to work steadily and increase their incomes and enter the mature age of women's clothing, the demand for clothing consumption growth is expected to grow rapidly. < /p >
< p > although the consumption of clothing is the highest among the 31-35 year old women in China, 41-50 year old women spend the most on the purchase of single garments. Data show that the average expenditure of 41-50 year old urban women buying single garments is 2019.85 yuan. It is estimated that after 70 and 80 years, we will step into this age range. The consumption of mature high-end clothing will be higher and the affordability of price will be stronger. < /p >
Besides P, China's two or three tier cities show strong consumption potential. With the increase of shopping mall department stores in < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107105" > two or three line, < < /a > > and the channel of various clothing brands sink, the consumption demand of high-end clothing in two or three tier cities has increased significantly. The consumption of high-end women's clothing has been rapidly increased from 12.2% in non capital cities in 2008 to 39.9% in 2011. Thus, the demand for high-end women's clothing in China is huge and the prospects for development are very promising. < /p >
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