Ji Qingsong: "Design Is Business, Not Business."

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< p > < < a target= "_blank" href= "http://www.91se91.com/ >" designer /a > "needs to constantly subvert her own ideas, constantly challenge herself and deny herself.

Ji Qingsong said: "only when designers' horizons and horizons are broadened, can we really discover the unknown inspiration."

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During the period of P, Ji song began to try as a designer.

When other students were still practicing drawing, he had gone to the exclusive store and photographed a series of shop photos, and began to store the visual design in person. When other students were still preparing for graduation design, he spent a week in the exclusive store to paint all the 200 designs of his summer clothing series, and completed the overall cargo planning.

From the beginning of his schooldays, he insisted on the starting point of design from a pluralistic perspective, which gave him a more realistic understanding of design.

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< p > the subsequent years of experience and baptism, constantly subverting themselves and breaking the definition became the norm in the design context of Ji Qing song.

Just like his award-winning work in the 2013 fashion week in Guangdong, Li Gao's "vision" series, subverting traditional design with structuralism and deconstruction, has changed people's stereotype of men's clothing.

Ji Qingsong introduced: "we change the dark black system into white, and show the elegant taste of Oriental elements with cotton and flax. In order to present an artistic three-dimensional profile, we also send the linen to the water treatment plant to produce glue to reflect the visual effect of color and texture.

From the concept to the finished product making process, Ji Qing song has done everything in its own way. "Some of the complicated folds and tailoring can not be produced by the factory. We have to do it by ourselves, and make the a target=" _blank "href=" http://www.91se91.com/ "> clothing > /a > shape by cutting, folding, shrinking and stretching.

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< p > > "Man is a new woman", with the further innovation and pformation of male aesthetics, men's wear design has gradually become a fashionable, delicate and exquisite craft aesthetics.

"I hope to be more mature in designing techniques, express myself in a flexible way, and do not rely on the stacking of external elements, but pay attention to the expression of inner spirit.

The real ultimate design should not be a word, but emit strength from the bones.

Ji Qingsong said, "I want to go beyond the traditional design boundaries, reorganize different styles and elements through innovation, and apply the new design concept to carry out creative evolution and innovation."

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< p > look forward to the trend of the 2014 men's fashion, Ji Qingsong said that retro elements will return again. Warm colors and exquisite European rural leisure styles will also be on the stage of fashion.

"The overall trend is changing from the urban wind to the rural wind, and emphasizes the importance of collocation, paying attention to the fashion output of the overall image."

In Ji Qingsong's view, the sense of design is still a need to continue to strengthen. "The future men's wear design will be more gaudy, will gradually get rid of the old and boring, the design concept will be more diversified, and focus on structural reorganization and change, the profile changes to the long section, such as the next year's suit will be longer 1~2 cm, to the direction of leisure relaxation."

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< p > however, the trend of popularity is not universal.

"In fact, the biggest trend in fashion is no trend."

Ji Qingsong has a clear understanding of the future consumer market. "The new generation of consumer groups is diversified and differentiated, with the requirements and aesthetic standards of excellence. Therefore, designers must be sensitive, delicate touch and perception to control fashion pulse."

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< p > "first, we must love design and persist in the end. We regard design as belief, and regard brand as a cause, not business."

Ji Qingsong said.

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< p > in the eyes of Ji Qing song, the growth experience of a designer is divided into several realms. First of all, it is the design of food and clothing and the design of life.

Then, in the accumulated design career, you will slowly fall in love with this industry. People who do not really love the design can not stick to it.

The last thing is that when you take love as a habit, you can naturally look at the world from the designer's perspective, and even lead the trend.

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< p > for Ji Qing song, the design dream has just started.

"The ultimate dream of designers must be designer brand, and the Chinese brand that will go out in the future will also be the designer brand.

I hope we can have a place in international brands in the future.

He laughed and said frankly.

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In the face of the new pattern of many international brands entering the Chinese market, P is more willing to see it as a dialogue between Chinese design and the world trend. "The greater the challenge, the greater the potential to inspire."

"In the past, Chinese designers were unable to stand on the same platform with foreign designers because of the objective factors such as asymmetric information and relatively limited information," he said.

With the popularity of information technology and networking, Chinese design is not necessarily inferior to rivals when both sides compete on the same platform.

Chinese brands are not afraid of competition, and are afraid that they will not make progress.

We should constantly innovate the concept, integrate humanities, life, art, < a href= "http://www.91se91.com/news/index_c.asp" > design domain < /a >, give full play to the confidence of Chinese culture and carry forward the charm of Chinese design.

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