Inheritance And Evolution Of Traditional Dividend In Textile And Garment Industry
< p > in recent years, China's manufacturing industry has taken a pivotal position and developed rapidly, and the textile and garment industry has also made rapid progress.
In the next few years, how should the textile and garment industry develop? What are the new dividends and new paths for the future industry? < /p >
< p > December 6, 2013, the 2013 China Textile Innovation annual meeting sponsored by China Textile Industry Federation was held in Beijing.
Sun Ruizhe, vice president of China Textile Industry Federation, made a keynote speech entitled "new dividend of Industrial Development - new wave and new path", and made a detailed analysis of the textile and garment industry in recent years and the next few years.
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< p > < strong > analysis < a href= "http://www.91se91.com/news/list.aspx Classid=101112107102" > old and new dividends < /a > inheritance < /strong > /p >
< p > the report first analyzed the power source of textile and garment industry in recent years.
Sun Ruizhe believes that the rapid development of the textile and garment industry is mainly benefited from the three traditional dividends - the factor bonus, the development dividend and the market dividend.
In terms of factor bonus, the rapid development of the textile industry is benefited from the low cost labor force and the full supply of land, the higher environmental capacity. Although the price of raw material has fluctuated but relatively stable, the energy supply is also very stable relative to other countries.
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Less than P, for the development of dividends, for a long time, the domestic economy is centered on economic construction, and the industry has a high degree of marketization.
On the international side, the pnational movement of capital and the division of labor in the international industry have promoted the development of industry.
In terms of R & D, the introduction of digestion and absorption and re innovation mode and gradually mature production, teaching and research mechanism has become a dividend for technological innovation.
In the development mode, the domestic industry chain matching and export oriented strategy have triggered the cluster effect, and these correct development patterns have also become the development bonus of the textile and garment industry.
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< p > market dividends are mainly reflected in two aspects.
In recent years, the sustained growth of the world economy, the rapid development of economic globalization, China's opening to the outside world and the entry into the WTO have led to the international market. The sustained growth of domestic and rural incomes has led to the development of the domestic market.
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< p > there is no denying that the traditional bonus of textile and garment industry is declining and diluted.
So what are the new dividends in the industry in the next few years? Sun Ruizhe analysis shows that a number of expressions in the decision of the CPC Central Committee on several major issues in deepening the reform are all better than those in the textile industry.
其中,“市場(chǎng)在資源配置中起決定性作用”有助于理順棉花體制、紡織產(chǎn)業(yè)向上游原料環(huán)節(jié)配套,紡織服裝企業(yè)走出去;“國家治理體系和治理能力現(xiàn)代化”有利于行業(yè)發(fā)展與行業(yè)政策的全方位協(xié)調(diào)設(shè)計(jì);“公有制為主體、多種所有制經(jīng)濟(jì)共同發(fā)展的基本經(jīng)濟(jì)制度”則有利于紡織業(yè)非公經(jīng)濟(jì)突破部分產(chǎn)業(yè)的壟斷門檻,為產(chǎn)業(yè)注入新活力,鞏固民生產(chǎn)業(yè)的地位;“城鄉(xiāng)發(fā)展一體化”有助于以工促農(nóng)、以城帶鄉(xiāng)、工農(nóng)互惠、城鄉(xiāng)一體的新型工農(nóng)城鄉(xiāng)關(guān)系,農(nóng)業(yè)轉(zhuǎn)移人口市民化既有利于穩(wěn)定產(chǎn)業(yè)工人隊(duì)伍,又有助于刺激消費(fèi)需求持續(xù)升級(jí);“轉(zhuǎn)變政府職能”則有望強(qiáng)化節(jié)能節(jié)地節(jié)水、環(huán)境、技術(shù)、安全等市場(chǎng)準(zhǔn)入標(biāo)準(zhǔn),建立健全防范和化解產(chǎn)能過剩長(zhǎng)效機(jī)制,從而有助于倒逼紡織工業(yè)加快技術(shù)進(jìn)步。
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Under the new situation, China's textile industry is facing a new wave of "growth, responsibility, business, extension and integration" as the main content and characteristics. This is also a new dividend for the next development of China's textile industry. P
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< p > first is growth, and the improvement of urbanization level leads to "population growth", "domestic market" and "application area".
This will open up new space for industrial development.
It is estimated that by 2020, the total global fiber demand will exceed 1 billion tons, an increase of 20 million tons compared with 2012.
China's textile industry has basically stable market share at home and abroad, and the total amount of fiber processing still has room of growth of about 14 million tons.
In the future, the development opportunities and core competitiveness of Chinese textile and garment enterprises will mainly depend on the sustainable development strategy and capability of enterprises. How to fulfill the responsibilities of stakeholders, such as employees, customers, environment and consumers, will fundamentally determine the production efficiency, market access, brand connotation and business performance of enterprises.
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< p > after the development of textile and garment enterprises, the "social responsibility" will be given new connotations, that is, from paying close attention to stakeholders to affecting stakeholders, from passive responsibility to active driving responsibility, from "egoism" to "altruism".
Serving the people's livelihood, protecting the environment and ensuring fairness will provide a new direction for industrial development.
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The rapid development of P e-commerce, especially the mobile electricity supplier, will create a new platform for industrial development.
E-commerce will bring about the change of business mode: the pformation from homogenization to heterogeneity, that is, the three integration of "small front end", "big data backstage" and "one stop service platform"; the change of production mode: large-scale, standardized, low cost to differentiate, personalized, and fast fashion pformation -- "fixed sales" to "sell products".
At present, there are four main trends in the extension of textile industry: extension to R & D design and brand building, extension to upstream or downstream links, extension across fields, and extension across regions.
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< p > < strong > explore pformation and upgrading path < /strong > < /p >.
< p > in the face of the new dividend brought by the new wave, how can the textile and garment industry explore the new path of pformation and upgrading of the industry? < /p >
< p > Sun Ruizhe analyzed this problem from the aspect of scientific and technological innovation and mode innovation.
First of all, technological innovation. Under the new development situation, the mission of scientific and technological innovation is significant. First, to ensure the supply of raw materials, the two is to protect the ecological environment, the three is to save resources and energy, and the four is to meet the new needs of society.
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< p > ensuring the supply of raw materials is an important factor to reduce costs.
At present, domestic a href= "http://www.91se91.com/news/list.aspx Classid=101112107105" > cotton planting < /a > low efficiency, high planting costs and high market prices, and quality decline, it is difficult for the downstream processing industry chain to create market competitive advantages.
Important chemical raw materials are affected by environmental protection and public opinion. Many large construction projects are stagnant and become bottlenecks of chemical fiber raw materials.
Chemical fiber simulation technology and waste fiber recycling technology still need to further strengthen R & D and industrial application development, so as to play a role in alleviating the shortage contradiction.
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< p > protecting the ecological environment reflects the sense of social responsibility of enterprises.
Recently, more and more clothing enterprises begin to adopt eco-friendly materials.
There are more and more commodities such as natural cotton and other eco-friendly materials in the clothing sales area of some hypermarkets.
On the whole, the sales of goods in the shopping mall "considering environmental protection and not losing fashion" are good.
However, in order to occupy a place in the market, eco-friendly clothing needs hard work.
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< p > saving resources and energy is an important supplement to guarantee the supply of raw materials. It is also an inevitable choice to implement Scientific Outlook on Development, pform the mode of economic growth, fundamentally alleviate resource constraints, reduce environmental pressure, achieve the goal of building a well-off society in an all-round way and achieve sustainable economic development.
Although the total amount of energy resources in China is large, the per capita possession is small. With the industrialization and urbanization in China, the total demand for energy resources will increase, and the contradiction of resource constraints faced by economic development will exist for a long time.
Therefore, saving resources and energy, and vigorously promoting the efficient utilization and recycling of energy resources are the fundamental way to ease the contradiction between energy and resources constraints.
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< p > to meet the new needs of the society is also an important way for the pformation and upgrading of the textile and garment industry. Nowadays, in the full marketization of the textile and garment industry, people are not satisfied with the simple cold resistance function of clothing. Many functional fabrics have emerged, and the research and development of clothing has also had new directions, such as outdoor clothing, radiation protection clothing, antibacterial clothing, and PM2.5 mask.
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< p > followed by mode innovation, excellent and dissimilation strategy, specialization strategy and internationalization strategy are the new paths for China's a href= "http://www.91se91.com/news/list.aspx Classid=101112107101" > textile and garment enterprises < /a >.
On the basis of market segmentation and competitors' actions, the strategy of excellence and alienation pursues product quality, intellectual property, innovation, product service, brand excellence and alienation. The success of specialization strategy stems from core technology, sustainability and brand appeal. The internationalization steps of Chinese enterprises are from "going global", "going out" to "going out".
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< p > finally, Sun Ruizhe proposed that Chinese textile enterprises should pay attention to and strive to create "innovation driven by material intelligence", "consumption power oriented to fashion oriented", "responsibility force driven by environmental force" and "attraction based on social favor", so as to speed up the process of building a strong textile and technological power, brand power, sustainable development power and talent power.
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