"Children'S Economy" Continues To Expand. Foshan Children'S Wear Needs To Be Branded.

With the advent of the policy of "P", "a two child" policy, a new wave of children's consumption brought about by the second child has made businessmen eager to move forward.

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< p > reporter visited a href= "http://www.91se91.com/news/index_p.asp" > Foshan < /a > shopping malls found that whether it was Oriental Plaza, Xinghua shopping mall, Nanhai square, Xinguang department store and so on, the proportion of children's formats has been greatly improved.

And the new mall, which is about to open, is working hard on the children's format. The proportion of children's business is more than that of the whole shopping mall. Besides the large-scale improvement of the proportion of children's formats, free theme parks such as children's playground and large oceanarium are also appearing in the shopping malls, and the shopping malls are immediately pformed into 10%. children's parks.

The industry has decided that children's consumption will become one of the two main players in the future consumer market.

"Catching the children, we catch more than 60% of the family consumption."

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< p > facing the booming children's consumption market, can Foshan, China's three largest children's clothing production base, get a share?

Reporters visited the scene found that although the major businesses increased the proportion of child formats, but the brand of children made in Foshan is rare.

Foshan children's clothing is really sucking money in this sweeping childhood consumption boom, and it needs to be branded.

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< p > < strong > [Xi] < /strong > /p >

< p > < strong > children eat, drink, play music shopping, stop at one stop, < /strong > /p >

< p > because children did not pay enough attention to the consumption of children in the past, the proportion of children in various shopping malls in Foshan was not large.

According to a survey data from Oriental Plaza, the proportion of children's business in Foshan's shopping malls is only 1%~8%.. Although the proportion of children in various shopping malls is not high, the actual revenue brought by it is not to be ignored.

The reporter learned from the Guangzhou friendship Foshan store that the children's related businesses are less, but the actual sales actually account for about 10%. < /p of the whole store.

< p > from the end of last year, the market potential of children's related formats has been valued by businessmen.

Businesses have adjusted the proportion of children's formats and worked hard in terms of richness in order to compete for a larger share of household consumption.

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< p > last December, the Oriental children's world opened in Oriental Plaza with an area of 36000 square meters. It is the largest comprehensive shopping mall in Foshan.

This year, several major shopping malls that will be formally unveiled will also work hard on the children's format.

Chuang hung group business head said that children's education, toy experience and other types of commercial projects have become the focus of investment, such as duo A Dream Theme Pavilion, toy anti City, and so on. "Children's business is a piece of magnet, attracting all kinds of consumption."

In these new shopping malls, children's business has climbed to more than 10%.

In the South China Sea, Fengcheng accounted for 10% of children's business status, second only to restaurants, adults, < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > and supermarket cinema.

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< p > > so optimistic about children's consumption market, businesses have their own "abacus".

"Although the renting capacity of children's formats is low, and some of them are even less than catering, shopping malls can extend the consumption of catering," a target= "_blank" href= "http://www.91se91.com/" > clothing /a, beauty salons and so on through the promotion of children's formats.

Ms. Shen told reporters that children often consume family units, usually accompanied by 2~6 adults.

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< p > take children to the mall. Besides traditional shopping and eating, entertainment is also a great event.

Reporters visited various shopping malls in Foshan and found that playgrounds and theme parks with children's entertainment functions gradually became the standard of shopping malls.

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< p > < strong > [worry] /strong > /p >

< p > < strong > Foshan children's brand mall has a low occupancy rate < /strong > < /p >

< p > children's economy is advancing all the way, and businesses are raising the proportion of children's formats to meet the children's consumption boom.

Can Foshan children's clothing industry reach 15 billion of its output value?

Yesterday, reporters visited various shopping malls in Foshan and found that in the market of children's products, which is full of dazzling and comprehensive products, there are few brands in Foshan.

In the South China Sea Plaza, only 1 of the 20 children's children's wear brands come from Foshan.

There are 13 children's clothing brands in the Oriental children's world, and only 1 brands come from Foshan.

In the South China store of Xinguang department store, the famous brand of children's clothing was gathered, but the brand of children's clothing made in Foshan was not found.

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< p > Foshan children's clothing although there are not many counters in major shopping malls, many brands still enter the shopping mall through brand products such as Jusco, AI baby island and other children's products.

Reporters saw on the island of auspicious Island, the number of children's clothing brands up to twenty or thirty, but only the little bear B Qi, Q mark, young Yi, gold keys and other brands from Foshan, children's clothing brands from Guangzhou, Shenzhen, Zhejiang, Dongguan and other places accounted for the overwhelming majority.

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< p > in contrast to the "low key" of Foshan made children's clothing in the shopping mall, ZARA, H&M and other international fast fashion make children's wear a special series of heavy gold.

Reporters in preilly square saw that the KIDS series from ZARA and H&M were placed in the eye-catching position of the store, attracting eyeballs.

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< p > the responsible person involved in formulating the guiding opinions on the development of knitted garments (children's clothing) industry (Draft) said in an interview with reporters that although the brand of children's clothing in Foshan has been very influential throughout the country, it does not occupy the high-end market. "Between 2004 and 2007 is the best time for the development of children's clothing industry in Foshan, but in recent years Dongguan and Shenzhen have made the high-end market for children's clothing, and Foshan has not seized this opportunity."

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