Wang Liying'S Entrepreneurial Career In Yiwu

Less than 10 years ago, 20 years ago, Wang Liying came to Xi'an in ancient times. She went to the ancient capital of Hongkong. He started running the Northwest market in the Kang Fu Road market stall operation "a href=" http://www.91se91.com/news/index_c.asp "leather goods < /a >. Now, Wang Liying, who has just passed away, became famous as the general agent of the famous brands in Hongkong, Gansu and Ningxia, such as the Wanlima and France Langli, and became the top leaders in leather industry, and became the ten outstanding news personages in the trade and industry of Shaanxi."

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< p > in the eyes of many Yiwu people who are doing business in Xi'an, Wang Liying's success is due to her spirit of hard work and persistent pursuit of her career.

In her company in Xi'an, we interviewed the strong woman from Yiwu's hometown for many years.

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< p > speaking of success, Wang Liying seemed very calm.

She said, "in recent years, many people have called me a" successful person ", and I think I have fallen more than others, and I have fallen down to get up and overcome difficulties.

Talking about the past, Wang Liying had a lot of thoughts. She said that the unfortunate family made me contact the society prematurely, and exercised her strong will while suffering all kinds of hardships, and accumulated valuable wealth for her future business.

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< p > Wang Liying is the lower village of Jiangdong Street in our city.

Due to family reasons, Wang Liying stopped learning at the age of 14 and was forced by life. He came to Jiangshan's cousin's family in second years and worked in a chemical fertilizer plant. He became a temporary worker who pulled coal.

When she works in a fertilizer plant, she gets up early and gets up to 20 yuan a month.

After that, Wang Liying went to Dinghai and other places, worked as a tailor, worked as a dishwasher, and was hardworking and willing to bear hardships. Wherever he was, Wang Liying was always liked by his boss.

At the age of 19, she contracted a hotel in Yiwu, earning more than 10000 in a year.

In the second year, she used the more than 10000 yuan as capital, rented a booth in the small commodity market and started a glove business.

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< p > 1993, Wang Liying came to Xi'an with thousands of miles away from home with about 100000 yuan earned in Yiwu.

She rented a space of less than 2 square meters in the market of Kang Fu Road in Xi'an, and set up a steel wire bed to start a business on it.

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< p > at that time, there were not many a href= "http://www.91se91.com/news/index_s.asp" in Kang Fu Road, and there were only more than 10 outsiders in Wenzhou, Dongyang and our city.

With the spirit of hardworking and nurturance, and the sincerity of Yiwu people, the business philosophy of small profits and quick turnover, Wang Liying's business is always better than others, and the better the better.

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In P, 1994, she owned a store of nearly 20 square metres.

When asked why she can stand out among the numerous leather goods businesses, Wang Liying's answer is: brand management is the magic weapon for her success.

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< p > Wang Liying said that due to the influence of the market climate, she had been in the first few years of her arrival in Xi'an, mainly relying on the "miscellaneous brand army" which had no reputation. Although she made some money from it, it never lasted long.

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After P years of business, Wang Liying suddenly realized that only by running his own brand can he really occupy the market and gain benefits.

In 1995, she chose the "Hongkong Wanlima" brand, which has a greater influence in the northwest.

At first, there were 7 agents in Shaanxi Province operating Wanlima brand, and the competition was fierce.

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Two years later, Wang Liying, by virtue of his unique business philosophy and strength, became the general agent of "Wanlima" brand in Shaanxi at one fell swoop, and set up his own company, Shaanxi Sheng Ao industrial and Trade Co., Ltd..

Since then, the scope of her general agency has expanded to Shaanxi, Gansu and Ningxia, and the products occupy a larger share in the northwest leather market.

At present, Wang Liying has set up more than 30 outlets and consignment points in the northwest region.

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The sales success of "P" Wanlima brand in Northwest China has made Wang Liying famous and has accumulated rich experience in brand management.

Over the next few years, she has included the total agency and distribution of nearly 10 famous international brands in France, such as Lang Lang and LAN Zi, in Shaanxi or northwest China.

Since last year, she has extended her business to a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > business, and has obtained "Zhuo Ya" a target= "_blank" href= "http://www.91se91.com/" > dress "less than" in Shaanxi.

Success always favours people who dare to fight and innovate. Wang Liying knows this.

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With the increasingly fierce market competition, Wang Liying realized that only by taking a diversified road of operation can p obtain more business opportunities and not be swept away and swallowed up in the tide of business.

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In the early days of P, at the beginning of 2001, when the leather business was in the ascendant, a rare business opportunity was coming. Some friends came to Yulin. They wanted to partner with Wang Liying in the northern region of Yulin and set up a large business and Yulin area, which was 600 kilometers away from the country, with a population of about 200000.

The idea of Wang Liying's decision to join the family was opposed by his family. He thought that every other line was like a mountain pass, and the risk was too great.

As Wang Liying persuaded his family, he made a hurry to prepare for it.

In April 28, 2001, Yulin China World Trade Center shopping center, which invested 4 million yuan, opened on schedule, and Wang Liying became a shareholder.

After the opening of Yulin shopping center, it once became a new shopping highlight in Yulin.

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< p > but it didn't last long. Due to bad management, by September, the market lost a full 1 million 800 thousand yuan.

At that time, several shareholders discussed the way out, and finally reached an agreement: Wang Liying was the chairman of the board.

When he was in danger, Wang Liying moved the base camp to Yulin. His company's affairs were taken care of by his husband, and he devoted himself to the operation of the mall.

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< p > she has adopted the operation mode of "letting water and fish culture" after extensive investigation and carried out contracted management and formed an interest community with businessmen.

As a result, the shopping malls are brought back to life, turning losses into profits.

According to statistics, from 1 to July this year, the turnover of < a href= "http://www.91se91.com/news/index_f.asp" > shopping mall < /a > increased by more than 50% over the same period last year.

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