How To Attract Customers To Improve Store Marketing Performance

< p > as a salesperson, we have to think clearly about whether a customer has ever been to other stores before entering our store. As long as he enters other stores, he will inevitably have business personnel to make relevant information. It is difficult to ensure that other shop operators can really stand on a completely objective and real position when analyzing customer needs and introducing products.

It can be predicted that the probability of occurrence of four possible business operators of competitors is relatively high: < /p >

< p > 1., carry out the popularization of basic < a href= "http://www.91se91.com/news/index_c.asp > > professional knowledge < /a > < /p >

< p > 2. when analyzing customer needs and introducing market conditions, we will selectively introduce products that are beneficial to their products; < /p >

< p > 3. may be aimed at the characteristics of < a href= "http://www.91se91.com/news/index_c.asp" > competitor < /a >, to expose its shortcomings and problems, enlarge the negative direction of competitors, and even create something out of thin air, confuse black and white and mislead customers; < /p >

P 4.. Competitors must also want to get the customers straight, and try to prevent customers from going to other stores to see the plan.

In recent years, the popular business ideas of various kinds of on-site quick pactions will also encourage business people to ignore customers' freedom of choice, and to some extent, oppress customers to make quick turnover.

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< p > at the same time, many customers also like to take advantage of this point, and use this store's salesmen to deal with another store's salesperson when they listen to the salesperson's briefing, one is to quickly strengthen their professional knowledge, and to install other professionals in other stores. The two is to use professional knowledge and price information to deal with another shop salesperson, and three is to make full use of the mutual attack among business people to suppress each other.

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< p > as a salesperson, we should give full consideration to the actual situation.

When receiving customers who have just entered the door, the customer is assumed to have been to other stores (or indirectly inquired about). He has received educational brainwashing from other store operators.

Then, what should we do to adjust and deal with these problems? < /p >

< p > 1. first, it is not urgent to position "a href=" http://www.91se91.com/news/index_c.asp "customer < /a" as an amateur. Customers may have accepted the professional knowledge popularization of other salesmen. First of all, we must detect the degree and level of customer understanding of professional knowledge, or simply assume that customers are professional.

After all, customers are unwilling to appear in front of business people as an outsider.

In terms of product related professional introduction, we must emphasize objectivity and neutrality, and aim at our objective to set off competitors' lack of objective and rational volatilization.

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< p > 2. assume that the competitors' business personnel have all listed and attacked the shortcomings of our products. When facing customers, they do not hide and tuck, nor can they evasive and avoid talking. That will give customers more doubts and make sure that other salesmen are right.

It is to be proactive and proactive, declaring that there is no perfect product in the world, nor is it a defect, but a feature.

Choosing products is not choosing the perfect things, but choosing the right ones.

At the same time, to a certain extent, advance the precautionary description of the defects of their products ahead of time.

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< p > 3. considering that the competitors of the competitors often force customers to decide the order as far as possible, then they should give the customers the right to freely choose, take the initiative to ask customers to take a look at them, and compare the three goods with each other, so as to create a loose Trading environment and let the customers feel the right of free choice as God.

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< p > 4. assuming that customers have already been to other stores, the sense of competition as a salesperson's inner part is bound to be strong, more challenging and more serious.

At the same time, some irresponsible promises or excessive words should be controlled.

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